29 30 31
1
MONTHLY
BILLION
DAILY MOBILE ONLY
MILLION MILLION
556 296
ACTIVEMOBILEUSERS
Facebook made nearly as much on
mob...
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Facebook Mobile Ad Performance

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The surge in mobile adoption has helped to propel Facebook’s mobile base, creating new opportunities for marketers. This infographic provides mobile marketers with a baseline for ad performance to help them plan successful and effective Facebook mobile campaigns.

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Transcript of "Facebook Mobile Ad Performance"

  1. 1. 29 30 31 1 MONTHLY BILLION DAILY MOBILE ONLY MILLION MILLION 556 296 ACTIVEMOBILEUSERS Facebook made nearly as much on mobile in Q4 2013 as it did from mobile and desktop in Q4 2012. *Nanigans Data MOBILE vs. DESKTOP BY VERTICAL Itʼs no secret that the worldʼs top brands have embraced Facebook mobile advertising with mobile generating more than half of the companyʼs revenue in Q4 2013. Find out why Facebook mobile is growing so rapidly. CTR CPM CPC 1.56% 5.73 0.37 0.99% 6.86 0.69 0.58% 4.97 0.86 1.60% 4.69 0.29 1.78% 7.62 0.43 0.75% 5.65 0.75 eCommerce Education Financial Services Games Lead Gen Travel $ MOBILE CPM CPC CTR www.nanigans.com Created By: Shaun McGrath and Laurie Cutts CPC .33 .63 FB mobile app install ads have delivered more than 145 million installs from Apple’s App Store and the Google Play Store. Facebook Drives App Installs CPM 100010005.07 100010004.84 ANDROID vs. IOS 0.30 0.49 5.33 4.86 1.76% 0.98% MOBILE APP INSTALLS AD TYPE PAGE POST MOBILE ADS .40 CPC 1.16% CTR .24 CPC 2.65% CTR FACEBOOK MOBILE ADVERTISINGPERFORMANCE FACEBOOK MOBILE ADVERTISINGPERFORMANCE To analyze the data in its historical cont- ext, an aggregate data set was built from over 100 advertisers and partners who have been active on the Nanigans Ad Engine platform during Q3-Q4 2013. *Nanigans Data *Nanigans Data *Nanigans Data BY VERTICAL CTR CPM CPC 1.56% 5.73 0.37 0.99% 6.86 0.69 0.58% 4.97 0.86 1.60% 4.69 0.29 1.78% 7.62 0.43 0.75% 5.65 0.75 eCommerce Education Financial Services Games Lead Gen Travel $ MOBILE CPM CPC CTR www.nanigans.com Created By: Shaun McGrath and Laurie Cutts FB mobile app install ads have delivered more than 145 million installs from Apple’s App Store and the Google Play Store. Facebook Drives App Installs ANDROID vs. IOS 0.30 0.49 5.33 4.86 1.76% 0.98% MOBILE APP INSTALLS AD TYPE PAGE POST MOBILE ADS .40 CPC 1.16% CTR .24 CPC 2.65% CTR To analyze the data in its historical cont- ext, an aggregate data set was built from over 100 advertisers and partners who have been active on the Nanigans Ad Engine platform during Q3-Q4 2013. *Nanigans Data *Nanigans Data *Nanigans Data

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