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Le Olimpiadi di Londra 2012
Le Olimpiadi di Londra 2012
Le Olimpiadi di Londra 2012
Le Olimpiadi di Londra 2012
Le Olimpiadi di Londra 2012
Le Olimpiadi di Londra 2012
Le Olimpiadi di Londra 2012
Le Olimpiadi di Londra 2012
Le Olimpiadi di Londra 2012
Le Olimpiadi di Londra 2012
Le Olimpiadi di Londra 2012
Le Olimpiadi di Londra 2012
Le Olimpiadi di Londra 2012
Le Olimpiadi di Londra 2012
Le Olimpiadi di Londra 2012
Le Olimpiadi di Londra 2012
Le Olimpiadi di Londra 2012
Le Olimpiadi di Londra 2012
Le Olimpiadi di Londra 2012
Le Olimpiadi di Londra 2012
Le Olimpiadi di Londra 2012
Le Olimpiadi di Londra 2012
Le Olimpiadi di Londra 2012
Le Olimpiadi di Londra 2012
Le Olimpiadi di Londra 2012
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Le Olimpiadi di Londra 2012

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  • 1. GlobalGlobal @dvisor 2012 SUMMER OLYMPICS in LONDON Citizens in 24 Countries Assess the Olympics Games for a Total Global Perspective A Global @dvisory – July 2012 – G@34 OLYMPICS
  • 2. These are the findings of the Global @dvisor Wave 34 (G@34),an Ipsos survey conducted between June 5th and June 19th, 2012. A Global @dvisory – July 2012 – G@34 2 OLYMPICS
  • 3. Do you plan to watch any part of the 2012 Summer Olympics this year, and if so, on which platform?Do you plan to watch any part of the 2012 Summer Olympics this year, and if so, on which platform? A Global @dvisory – July 2012 – G@34[SELECT ALL THAT APPLY] 3 OLYMPICS
  • 4. Do you plan to watch any part of the 2012 Summer Olympics this year, and if so, on which platform?Do you plan to watch any part of the 2012 Summer Olympics this year, and if so, on which platform? A Global @dvisory – July 2012 – G@34[SELECT ALL THAT APPLY] 4 OLYMPICS
  • 5. Which sport will you follow most closely in this years summer Olympic games?Which sport will you follow most closely in this years summer Olympic games ...Base: Respondents who are interested in In The 2012 Summer Olympic Games n=11797 A Global @dvisory – July 2012 – G@34 5 OLYMPICS
  • 6. Track and FieldWhich sport will you follow most closely in this years summer Olympic games ...Base: Respondents who are interested in In The 2012 Summer Olympic Games n=11797 A Global @dvisory – July 2012 – G@34 6 OLYMPICS
  • 7. SoccerWhich sport will you follow most closely in this years summer Olympic games ...Base: Respondents who are interested in In The 2012 Summer Olympic Games n=11797 A Global @dvisory – July 2012 – G@34 7 OLYMPICS
  • 8. SwimmingWhich sport will you follow most closely in this years summer Olympic games ...Base: Respondents who are interested in In The 2012 Summer Olympic Games n=11797 A Global @dvisory – July 2012 – G@34 8 OLYMPICS
  • 9. GymnasticsWhich sport will you follow most closely in this years summer Olympic games ...Base: Respondents who are interested in In The 2012 Summer Olympic Games n=11797 A Global @dvisory – July 2012 – G@34 9 OLYMPICS
  • 10. VolleyballWhich sport will you follow most closely in this years summer Olympic games ...Base: Respondents who are interested in In The 2012 Summer Olympic Games n=11797 A Global @dvisory – July 2012 – G@34 10 OLYMPICS
  • 11. TennisWhich sport will you follow most closely in this years summer Olympic games ...Base: Respondents who are interested in In The 2012 Summer Olympic Games n=11797 A Global @dvisory – July 2012 – G@34 11 OLYMPICS
  • 12. BasketballWhich sport will you follow most closely in this years summer Olympic games ...Base: Respondents who are interested in In The 2012 Summer Olympic Games n=11797 A Global @dvisory – July 2012 – G@34 12 OLYMPICS
  • 13. BoxingWhich sport will you follow most closely in this years summer Olympic games ...Base: Respondents who are interested in In The 2012 Summer Olympic Games n=11797 A Global @dvisory – July 2012 – G@34 13 OLYMPICS
  • 14. CyclingWhich sport will you follow most closely in this years summer Olympic games ...Base: Respondents who are interested in In The 2012 Summer Olympic Games n=11797 A Global @dvisory – July 2012 – G@34 14 OLYMPICS
  • 15. TriathlonWhich sport will you follow most closely in this years summer Olympic games ...Base: Respondents who are interested in In The 2012 Summer Olympic Games n=11797 A Global @dvisory – July 2012 – G@34 15 OLYMPICS
  • 16. JudoWhich sport will you follow most closely in this years summer Olympic games ...Base: Respondents who are interested in In The 2012 Summer Olympic Games n=11797 A Global @dvisory – July 2012 – G@34 16 OLYMPICS
  • 17. WeightliftingWhich sport will you follow most closely in this years summer Olympic games ...Base: Respondents who are interested in In The 2012 Summer Olympic Games n=11797 A Global @dvisory – July 2012 – G@34 17 OLYMPICS
  • 18. WrestlingWhich sport will you follow most closely in this years summer Olympic games ...Base: Respondents who are interested in In The 2012 Summer Olympic Games n=11797 A Global @dvisory – July 2012 – G@34 18 OLYMPICS
  • 19. Some Other SportWhich sport will you follow most closely in this years summer Olympic games ...Base: Respondents who are interested in In The 2012 Summer Olympic Games n=11797 A Global @dvisory – July 2012 – G@34 19 OLYMPICS
  • 20. I will download a mobile app in order to watch the Games liveTo what extent do you agree or disagree with the following statements about the 2012 SummerOlympics being held in London, England A Global @dvisory – July 2012 – G@34 20 OLYMPICS
  • 21. I will download a mobile app to get updates on the GamesTo what extent do you agree or disagree with the following statements about the 2012 SummerOlympics being held in London, England A Global @dvisory – July 2012 – G@34 21 OLYMPICS
  • 22. How interested are you in the 2012 Summer Olympic Games in London, England? % Total Interested 62% 85% 82% 78% 76% 68% 66% 66% 66% 64% 64% 63% 63% 62% 61% 61% 58% 57% 53% 53% 53% 52% 50% 49% 45%How interested are you in the 2012 Summer Olympic Games in London, England? A Global @dvisory – July 2012 – G@34 22 OLYMPICS
  • 23. I am worried that a terrorist attack will happen during the Olympic GamesTo what extent do you agree or disagree with the following statements about the 2012 SummerOlympics being held in London, England A Global @dvisory – July 2012 – G@34 23 OLYMPICS
  • 24. About IpsosIpsos is an independent market research company controlled and managed by researchprofessionals. Founded in France in 1975, Ipsos has grown into a worldwide research groupwith a strong presence in all key markets. In October 2011 Ipsos completed the acquisition ofSynovate. The combination forms the world’s third largest market research company.With offices in 84 countries, Ipsos delivers insightful expertise across six researchspecializations: advertising, customer loyalty, marketing, media, public affairs research, andsurvey management.Ipsos researchers assess market potential and interpret market trends. They develop andbuild brands. They help clients build long-term relationships with their customers. They testadvertising and study audience responses to various media and they measure public opinionaround the globe.Ipsos has been listed on the Paris Stock Exchange since 1999 and generated globalrevenues of €1,363 billion (1.897 billion USD) in 2011.Visit www.ipsos-na.com to learn more about Ipsos’ offerings and capabilities. A Global @dvisory – July 2012 – G@34 24 OLYMPICS
  • 25. For information about this and other Global @dvisor  products contact http://www.ipsosglobaladvisor.com/ or:John WrightSenior Vice President and Managing Director, Global @dvisorIpsos Public Affairs +1 (416) 324-2002john.wright@ipsos.comKeren GottfriedResearch Manager, Global @dvisorIpsos Public Affairs +1 (416) 572-4481keren.gottfried@ipsos.comThe Ipsos Global @dvisor Syndicate Study is a monthly, online survey of consumer citizens in 24countries and produces syndicated reports and studies specifically tailored to the needs ofcorporations, advertising and PR agencies, and governments. For information contact:Chris DeeneySenior Vice President and Managing DirectorIpsos Public Affairs +1 (312) 665-0551chris.deeny@ipsos.comVisit www.ipsos.com for information about all of our products and services.Copyright Ipsos 2010. All rights reserved. The contents of this publication constitute the sole andexclusive property of Ipsos. A Global @dvisory – July 2012 – G@34 25 OLYMPICS

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