La felicità da una prospettiva globale
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La felicità da una prospettiva globale

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La felicità da una prospettiva globale La felicità da una prospettiva globale Presentation Transcript

  • Global @dvisorTracking Global HappinessThese are the findings of the Global @dvisor Wave 27 (G@27),an Ipsos survey conducted between November 1st – November 15th, 2011 A Global @dvisory – G@27 – February, 2012 TRACKING GLOBAL HAPPINESS
  • Global @dvisor Methodology These are the findings of the Global @dvisor Wave 27 (G@27), an Ipsos survey conducted between November 1st – November 15th, 2011 The survey instrument is conducted monthly in 24 countries around the world via the Ipsos Online Panel system. The countries reporting herein are Argentina, Australia, Belgium, Brazil, Canada, China, France, Great Britain, Germany, Hungary, India, Indonesia, Italy, Japan, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States of America. For the results of the survey presented herein, an international sample of 18,687adults aged 18-64 in the US and Canada, and age 16-64 in all other countries, were interviewed. Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel with the exception of Argentina, Belgium, Indonesia, Mexico, Poland, Saudi Arabia, South Africa, South Korea, Sweden and Turkey, where each have a sample approximately 500+. Weighting was employed to balance demographics and ensure the samples composition reflects that of the adult population according to the most recent country Census data available and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/-3.1 percentage points for a sample of 1,000 and an estimated margin of error of +/- 4.5 percentage points 19 times out of 20 per country of what the results would have been had the entire population of adults in that country had been polled. A Global @dvisory – G@27 – February, 2012 2© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • Global @dvisor Analytic Components There is one analytic component that makes up the findings of this monthly report. Each analysis comes from tracked questions dealing with: 1. Taking All Things Together, Citizen Consumers Who Are Happy Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? A Global @dvisory – G@27 – February, 2012 3© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • Global @dvisor Global Average Tracked Global Citizens Assess Their State of Happiness 1 Taking all things together, would you say you are... A Global @dvisory – G@27 – February, 2012 4© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • Global @dvisor All Countries Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? A Global @dvisory – G@27 – February, 2012 5© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • Global @dvisor Countries Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? A Global @dvisory – G@27 – February, 2012 6© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • Global @dvisor Country by CountryTaking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? A Global @dvisory – G@27 – February, 2012 TRACKING GLOBAL HAPPINESS
  • Global @dvisor Argentina – Tracking Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? 2 A Global @dvisory – G@27 – February, 2012 8© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • Global @dvisor Australia – Tracking Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? 3 A Global @dvisory – G@27 – February, 2012 9© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • Global @dvisor Belgium – Tracking Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? N/C A Global @dvisory – G@27 – February, 2012 10© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • Global @dvisor Brazil – Tracking Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? 3 A Global @dvisory – G@27 – February, 2012 11© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • Global @dvisor Canada – Tracking Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? 2 A Global @dvisory – G@27 – February, 2012 12© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • Global @dvisor China – Tracking Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? 4 A Global @dvisory – G@27 – February, 2012 13© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • Global @dvisor France – Tracking Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? 1 A Global @dvisory – G@27 – February, 2012 14© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • Global @dvisor Germany – Tracking Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? N/C A Global @dvisory – G@27 – February, 2012 15© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • Global @dvisor Great Britain – Tracking Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? 5 A Global @dvisory – G@27 – February, 2012 16© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • Global @dvisor Hungary – Tracking Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? N/C A Global @dvisory – G@27 – February, 2012 17© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • Global @dvisor India – Tracking Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? N/C A Global @dvisory – G@27 – February, 2012 18© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • Global @dvisor Indonesia – Tracking Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? N/C A Global @dvisory – G@27 – February, 2012 19© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • Global @dvisor Italy – Tracking Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? 1 A Global @dvisory – G@27 – February, 2012 20© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • Global @dvisor Japan – Tracking Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? 3 A Global @dvisory – G@27 – February, 2012 21© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • Global @dvisor Mexico – Tracking Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? 1 A Global @dvisory – G@27 – February, 2012 22© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • Global @dvisor Poland – Tracking Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? 2 A Global @dvisory – G@27 – February, 2012 23© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • Global @dvisor Russia – Tracking Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? 1 A Global @dvisory – G@27 – February, 2012 24© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • Global @dvisor Saudi Arabia – Tracking Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? 3 A Global @dvisory – G@27 – February, 2012 25© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • Global @dvisor South Africa – Tracking Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? 5 A Global @dvisory – G@27 – February, 2012 26© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • Global @dvisor South Korea – Tracking Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? 4 A Global @dvisory – G@27 – February, 2012 27© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • Global @dvisor Spain – Tracking Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? 1 A Global @dvisory – G@27 – February, 2012 28© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • Global @dvisor Sweden – Tracking Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? 2 A Global @dvisory – G@27 – February, 2012 29© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • Global @dvisor Turkey – Tracking Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? 1 A Global @dvisory – G@27 – February, 2012 30© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • Global @dvisor United States Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? 2 A Global @dvisory – G@27 – February, 2012 31© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • Global @dvisor Regions Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? A Global @dvisory – G@27 – February, 2012© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • Global @dvisor NORTH AMERICA – Tracking (Canada, United States) Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? 2 A Global @dvisory – G@27 – February, 2012 33© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • Global @dvisor LATAM (Brazil, Argentina, Mexico) Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? 2 A Global @dvisory – G@27 – February, 2012 34© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • EUROPE – Tracking Global @dvisor (Germany, France, Spain, Sweden, Great Britain, Belgium, Italy, Hungary, Poland) Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? 1 A Global @dvisory – G@27 – February, 2012 35© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • Global @dvisor APAC – Tracking (Australia, China, India, Japan, Russia, South Korea, Indonesia) Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? N/C A Global @dvisory – G@27 – February, 2012 36© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • Global @dvisor G-8 COUNTRIES – Tracking (Great Britain, Canada, France, Germany, Italy, Japan, Russia, United States) Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? 1 A Global @dvisory – G@27 – February, 2012 37© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • Global @dvisor BRIC – Tracking (Brazil, Russia, India, China) Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? N/C A Global @dvisory – G@27 – February, 2012 38© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • Global @dvisor MIDDLE EAST / AFRICA – Tracking (Turkey, Saudi Arabia, South Africa) Taking all things together, would you say you are very happy, rather happy, not very happy or not happy at all? 3 A Global @dvisory – G@27 – February, 2012 39© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • Global @dvisor About Ipsos We are an independent company among the large global research companies, and are owned and managed by research professionals. Our ambition: to make survey-based research one of the primary means to understand contemporary society and economy. And to make Ipsos a strategic partner for those who wish to better understand the world and play an active part in it, with lasting success. Our experts are specialised in five areas of activity: we assess market potential and interpret market trends, develop and test emergent or existing products or services and build brands, test advertising, study audience responses to various media, and measure public opinion on issues and reputation. We have 10,000 employees working in wholly owned operations in 66 countries, and regularly conduct research in over 100 countries. Founded in 1975 by Jean-Marc Lech and Didier Truchot, Ipsos has been publicly traded since 1999. In 2010, Ipsos revenues exceeded 1B Euros. Visit www.ipsos.com to learn more about Ipsos offerings and capabilities. A Global @dvisory – G@27 – February, 2012© 2011 Ipsos TRACKING GLOBAL HAPPINESS
  • Global @dvisor For information about this and other Global @dvisory products contact: John Wright Senior Vice President and Managing Director, Public Opinion Polling Ipsos Public Affairs +1 (416) 324-2002 john.wright@ipsos.com Keren Gottfried Research Manager, Public Opinion Polling Ipsos Public Affairs +1 (416) 572-4481 keren.gottfried@ipsos.com The Ipsos Global @dvisor Omnibus is a monthly, online survey of consumer citizens in 24 countries and produces syndicated reports and studies specifically tailored to the needs of corporations, advertising and PR agencies, and governments. For information contact: Chris Deeney Senior Vice President and Managing Director, Omnibus Division Ipsos Public Affairs +1 (312) 665-0551 chris.deeny@ipsos.com Visit www.ipsos.com for information about all of our products and services. Copyright Ipsos 2010. All rights reserved. The contents of this publication constitute the sole and exclusive property of Ipsos. A Global @dvisory – G@27 – February, 2012© 2011 Ipsos TRACKING GLOBAL HAPPINESS