Feminism slides

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Il report di Ipsos Global @dvisor sul femminismo e parità di genere

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Feminism slides

  1. 1. Global @dvisor Global @dvisor report on Feminism Feminism and Gender Equality in 15 Developed Countries
  2. 2. Global @dvisor Global @dvisor report on Feminism © 2014 Ipsos 2 • These are findings of the research conducted by global research company Ipsos. The research was conducted on the “G@54”wave between February 4-18th, 2014. • The monthly Global @dvisor data output is derived from a balanced online sample in 24 countries around the world via the Ipsos Online Panel system. • For the results of the survey presented herein, an international sample of 12,047 in 15 countries were interviewed: Argentina, Australia, Belgium, Canada, France, Germany, Hungary, Italy, Japan, Poland, South Korea, Spain, Sweden, United Kingdom and the United States. • Interviews were conducted among adults aged 18-64 in the US and Canada and aged 16-64 in all other countries. • Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel with the exception of Argentina, Belgium, Hungary, Mexico, Poland, South Korea and Sweden, where each have a sample approximately 500+. • The precision of Ipsos online polls are calculated using a credibility interval. In this case, a poll of 1,000 is accurate to +/- 3.5 percentage points and one of 500 is accurate to +/- 5.0 percentage points in their respective general populations. Methodology
  3. 3. Global @dvisor Global @dvisor report on Feminism © 2014 Ipsos 3 1. [WOMEN ONLY] To what extent do you agree or disagree with the following statement: In my country, I have full equality with men and the freedom to reach my full dreams and aspirations. Agree very much, Agree somewhat, Disagree somewhat, Disagree very much 2. [ALL RESPONDENTS] To what extent do you agree or disagree with the following statements: Agree very much, Agree somewhat, Disagree somewhat, Disagree very much [RANDOMIZE] I believe in equal opportunities for men and women--that women should be treated equally to men in all areas based on their competency not their gender I believe that men are more capable of doing things in society such as working, earning money, being educated and teaching than women I believe that women are inferior to men I believe that women should not aspire to do anything outside of the household and should produce children and tend to their family I believe there is currently an inequality between women and men in terms of social, political and/or economic rights in my country I advocate and support equal opportunities for women--I do more than just think about these things I actually speak up and out to change things for women in my country I define myself as a feminist--someone who advocates and supports equal opportunities for women I am scared to speak out and advocate the equal rights of women because of what might happen to me Analytical Components
  4. 4. Global @dvisor Global @dvisor report on Feminism © 2014 Ipsos The Gender Gap 4
  5. 5. Global @dvisor Global @dvisor report on Feminism © 2014 Ipsos 5 IR1. To what extent do you agree or disagree with the following statement: In my country, I have full equality with men and the freedom to reach my full dreams and aspirations.. Base: women respondents only (n=6188) Women: “I have full equality with men and the freedom to reach my full dreams and aspirations” 14% 27% 24% 14% 27% 19% 17% 8% 13% 18% 6% 11% 9% 8% 6% 41% 51% 46% 55% 38% 46% 46% 54% 45% 35% 40% 35% 34% 34% 32% 24% 31% 18% 22% 24% 17% 19% 29% 24% 34% 30% 38% 33% 43% 45% 45% 42% 14% 8% 7% 17% 16% 9% 14% 8% 17% 15% 22% 14% 12% 19% 28% Total Canada United States Great Britain Argentina Poland Australia Sweden Germany Hungary Belgium Italy South Korea France Japan Spain Agree very much Agree somewhat Disagree somewhat Disagree very much * Values <5 not shown Top 2 55% 78% 70% 69% 66% 65% 63% 62% 58% 53% 47% 45% 43% 42% 36% 30%
  6. 6. Global @dvisor Global @dvisor report on Feminism © 2014 Ipsos Identification as a Feminist & Advocacy for Equal Opportunities for Women 6
  7. 7. Global @dvisor Global @dvisor report on Feminism © 2014 Ipsos 7 IR1. To what extent do you agree or disagree with the following statement: Base: all respondents (n=12047) 20% 17% 37% 36% 30% 29% 13% 19% I advocate and support equal opportunities for women--I do more than just think about these things I actually speak up and out to change things for women in my country I define myself as a feminist--someone who advocates and supports equal opportunities for women Agree very much Agree somewhat Disagree somewhat Disagree very much * Values <5 not shown Top 2 57% 53% Feminism and advocacy for women’s rights
  8. 8. Global @dvisor Global @dvisor report on Feminism © 2014 Ipsos 8 I advocate and support equal opportunities for women--I do more than just think about these things I actually speak up and out to change things for women in my country IR2. To what extent do you agree or disagree with the following statements… I advocate and support equal opportunities for women--I do more than just think about these things I actually speak up and out to change things for women in my country Base: all respondents (n=12047) 20% 39% 39% 44% 23% 24% 19% 17% 16% 13% 13% 14% 7% 16% 10% 37% 41% 38% 32% 47% 44% 43% 40% 37% 37% 37% 36% 41% 33% 33% 22% 30% 16% 15% 15% 23% 20% 26% 26% 36% 33% 30% 38% 41% 34% 39% 53% 13% 8% 9% 7% 12% 12% 17% 11% 17% 20% 11% 10% 17% 18% 23% Total Spain Poland Argentina Italy Sweden Canada Hungary Australia Belgium France Great Britain South Korea United States Germany Japan Agree very much Agree somewhat Disagree somewhat Disagree very much * Values <5 not shown Top 2 57% 80% 77% 76% 70% 68% 63% 57% 53% 50% 50% 50% 49% 49% 42% 25%
  9. 9. Global @dvisor Global @dvisor report on Feminism © 2014 Ipsos 9 I define myself as a feminist--someone who advocates and supports equal opportunities for women IR2. To what extent do you agree or disagree with the following statements… I define myself as a feminist--someone who advocates and supports equal opportunities for women Base: all respondents (n=12047) 17% 28% 27% 19% 19% 16% 18% 19% 26% 18% 14% 7% 14% 13% 5% 5% 36% 46% 38% 43% 39% 39% 37% 35% 28% 34% 36% 43% 35% 29% 32% 26% 29% 18% 17% 25% 28% 26% 29% 17% 28% 24% 30% 41% 31% 28% 50% 37% 19% 8% 18% 13% 13% 18% 16% 28% 18% 25% 20% 9% 20% 29% 13% 32% Total Italy Argentina France Spain Canada Great Britain Poland Sweden United States Belgium South Korea Australia Hungary Japan Germany Agree very much Agree somewhat Disagree somewhat Disagree very much Top 2 53% 74% 65% 62% 59% 55% 55% 54% 54% 51% 50% 50% 49% 43% 37% 31%
  10. 10. Global @dvisor Global @dvisor report on Feminism © 2014 Ipsos Acknowledgement of Gender Disparity 10
  11. 11. Global @dvisor Global @dvisor report on Feminism © 2014 Ipsos 11 Beliefs: are women and men equal? 57% 23% 30% 46% 9% 22% 4% 9% I believe in equal opportunities for men and women--that women should be treated equally to men in all areas based on their competency not their gender I believe there is currently an inequality between women and men in terms of social, political and/or economic rights in my country Agree very much Agree somewhat Disagree somewhat Disagree very much * Values <5 not shown Top 2 87% 68% IR1. To what extent do you agree or disagree with the following statement: Base: all respondents (n=12047)
  12. 12. Global @dvisor Global @dvisor report on Feminism © 2014 Ipsos 12 57% 70% 71% 72% 61% 67% 60% 79% 61% 63% 52% 51% 49% 46% 24% 22% 30% 24% 22% 21% 31% 24% 31% 13% 30% 27% 35% 34% 33% 32% 47% 49% 9% 5% 6% 6% 6% 6% 6% 7% 10% 9% 8% 13% 24% 25% 5% 6% 10% 9% Total Great Britain Spain Sweden Australia Canada Italy Argentina France United States Germany Belgium Hungary Poland South Korea Japan Agree very much Agree somewhat Disagree somewhat Disagree very much I believe in equal opportunities for men and women--that women should be treated equally to men in all areas based on their competency not their gender IR2. To what extent do you agree or disagree with the following statements… I believe in equal opportunities for men and women--that women should be treated equally to men in all areas based on their competency not their gender Base: all respondents (n=12047) * Values <5 not shown Top 2 87% 94% 93% 93% 92% 92% 92% 91% 90% 90% 86% 85% 82% 78% 72% 71%
  13. 13. Global @dvisor Global @dvisor report on Feminism © 2014 Ipsos 13 23% 39% 34% 19% 31% 25% 17% 20% 20% 20% 19% 16% 16% 23% 23% 21% 46% 45% 46% 59% 44% 46% 54% 50% 48% 46% 45% 45% 45% 38% 37% 36% 22% 10% 16% 18% 21% 23% 24% 23% 25% 23% 25% 28% 27% 22% 26% 25% 9% 5% 5% 6% 5% 7% 7% 11% 11% 10% 12% 18% 14% 18% Total Sweden France South Korea Spain Italy Japan Great Britain Australia United States Belgium Canada Germany Poland Hungary Argentina Agree very much Agree somewhat Disagree somewhat Disagree very much I believe there is currently an inequality between women and men in terms of social, political and/or economic rights in my country IR2. To what extent do you agree or disagree with the following statements… I believe there is currently an inequality between women and men in terms of social, political and/or economic rights in my country Base: all respondents (n=12047) * Values <5 not shown Top 2 68% 85% 80% 78% 74% 72% 71% 69% 68% 66% 64% 61% 61% 61% 60% 57%
  14. 14. Global @dvisor Global @dvisor report on Feminism © 2014 Ipsos Some Silenced by Fear 14
  15. 15. Global @dvisor Global @dvisor report on Feminism © 2014 Ipsos 15 I am scared to speak out and advocate the equal rights of women because of what might happen to me IR2. To what extent do you agree or disagree with the following statements… I am scared to speak out and advocate the equal rights of women because of what might happen to me Base: all respondents (n=12047) 6% 8% 7% 6% 5% 6% 14% 27% 17% 15% 16% 19% 16% 16% 14% 13% 13% 11% 11% 12% 10% 7% 33% 55% 20% 29% 31% 57% 38% 36% 32% 25% 30% 18% 31% 34% 25% 28% 49% 15% 56% 48% 47% 22% 43% 45% 50% 57% 52% 65% 53% 52% 63% 63% Total South Korea Poland Hungary Italy Japan Belgium Australia France Spain United States Argentina Canada Great Britain Sweden Germany Agree very much Agree somewhat Disagree somewhat Disagree very much * Values <5 not shown Top 2 19% 30% 24% 23% 22% 21% 20% 19% 18% 18% 18% 17% 15% 15% 12% 9%
  16. 16. Global @dvisor Global @dvisor report on Feminism © 2014 Ipsos Support for Male Dominance 16
  17. 17. Global @dvisor Global @dvisor report on Feminism © 2014 Ipsos 17 5% 3% 3% 15% 10% 10% 28% 21% 22% 51% 66% 65% I believe that men are more capable of doing things in society such as working, earning money, being educated and teaching than women I believe that women should not aspire to do anything outside of the household and should produce children and tend to their family I believe that women are inferior to men Agree very much Agree somewhat Disagree somewhat Disagree very much * Values <5 not shown Top 2 20% 14% 14% Are men more capable, superior to women? IR1. To what extent do you agree or disagree with the following statement: Base: all respondents (n=12047)
  18. 18. Global @dvisor Global @dvisor report on Feminism © 2014 Ipsos 18 I believe that men are more capable of doing things in society such as working, earning money, being educated and teaching than women IR2. To what extent do you agree or disagree with the following statements… I believe that men are more capable of doing things in society such as working, earning money, being educated and teaching than women Base: all respondents (n=12047) 5% 5% 10% 8% 6% 7% 5% 9% 15% 30% 23% 26% 21% 16% 14% 13% 13% 7% 12% 13% 12% 11% 11% 8% 28% 48% 18% 54% 32% 26% 28% 33% 34% 17% 25% 27% 26% 24% 15% 21% 51% 17% 49% 16% 39% 52% 50% 49% 49% 67% 59% 59% 59% 63% 72% 69% Total South Korea Poland Japan Hungary Italy United States Australia Germany Argentina Canada Belgium Great Britain France Spain Sweden Agree very much Agree somewhat Disagree somewhat Disagree very much * Values <5 not shown Top 2 20% 35% 32% 30% 29% 22% 22% 18% 17% 16% 16% 15% 15% 14% 14% 10%
  19. 19. Global @dvisor Global @dvisor report on Feminism © 2014 Ipsos 19 I believe that women should not aspire to do anything outside of the household and should produce children and tend to their family IR2. To what extent do you agree or disagree with the following statements… I believe that women should not aspire to do anything outside of the household and should produce children and tend to their family Base: all respondents (n=12047) 7% 5% 10% 21% 16% 12% 15% 11% 10% 9% 9% 9% 8% 7% 8% 8% 5% 5% 21% 40% 26% 15% 48% 20% 19% 20% 24% 18% 15% 8% 14% 15% 13% 14% 66% 35% 54% 65% 35% 65% 66% 69% 64% 70% 73% 81% 75% 75% 79% 77% Total South Korea Hungary Poland Japan Italy United States Australia Germany Belgium Canada Spain France Great Britain Argentina Sweden Agree very much Agree somewhat Disagree somewhat Disagree very much * Values <5 not shown Top 2 14% 25% 20% 20% 16% 15% 15% 12% 12% 11% 11% 11% 10% 10% 8% 8%
  20. 20. Global @dvisor Global @dvisor report on Feminism © 2014 Ipsos 20 I believe that women are inferior to men IR2. To what extent do you agree or disagree with the following statements… I believe that women are inferior to men Base: all respondents (n=12047) 4% 2% 10% 19% 17% 15% 13% 11% 11% 10% 8% 10% 7% 8% 8% 7% 8% 22% 46% 34% 48% 18% 21% 13% 15% 18% 16% 19% 26% 18% 9% 12% 16% 65% 32% 45% 35% 65% 63% 73% 71% 70% 73% 70% 64% 72% 81% 79% 75% Total South Korea Germany Japan Sweden United States Poland Italy Canada Belgium Hungary Australia Great Britain Spain Argentina France Agree very much Agree somewhat Disagree somewhat Disagree very much Top 2 14% 23% 21% 17% 17% 16% 15% 14% 12% 11% 11% 10% 10% 10% 9% 9% * Values <5 not shown
  21. 21. Global @dvisor Global @dvisor report on Feminism © 2014 Ipsos  Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world’s third largest market research company.  With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.  Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.  Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,789 billion (2.300 billion USD) in 2012.  Visit www.ipsos.com to learn more about Ipsos’ offerings and capabilities. About Ipsos
  22. 22. Global @dvisor Global @dvisor report on Feminism © 2014 Ipsos For information about this and other Global @dvisor products contact http://www.ipsosglobaladvisor.com/ or: John Wright Senior Vice President and Managing Director, Global @dvisor Ipsos Public Affairs +1 (416) 324-2002 john.wright@ipsos.com Keren Gottfried Senior Research Manager, Global @dvisor Ipsos Public Affairs +1 (416) 572-4481 keren.gottfried@ipsos.com The Ipsos Global @dvisor Syndicate Study is a monthly, online survey of consumer citizens in 24 countries and produces syndicated reports and studies specifically tailored to the needs of corporations, advertising and PR agencies, and governments. For information contact: Chris Deeney Senior Vice President and Managing Director Ipsos Public Affairs +1 (312) 665-0551 chris.deeny@ipsos.com Visit www.ipsos.com for information about all of our products and services. Copyright Ipsos 2010. All rights reserved. The contents of this publication constitute the sole and exclusive property of Ipsos.

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