Blogging Workflow and Promotion Checklist

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The Blogging Workflow and Promotion Checklist™ is a flowchart with checklist features that takes you through the steps to publishing on your blog and maximizing exposure of your content. It is not meant to be comprehensive, and certain items may not apply to your particular situation. Feel free to contact Creative Journeyman with suggestions on how to improve it.

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  • 1. The Blogging Workflow & Promotion Checklist™ courtesy of Find Long-term keywords Highly competitive, common START Know No Use Google Adwords keywords in your industry. Your Done? Keyword Tool HERE Keywords Find Medium-term keywords Yes Relevant to market or product categories, or large niches within your industry. Before Anything Else Get a Social Media Find Short-term keywords management tool Use email manager Typically related to very small niches, specific needs, or events. to turn RSS feed into Known as “Long-tail” keywords, a newsletter typically produce high- conversion rates. No BLOGGING Yes Set up Keep a text file Done? Automated of these WORKFLOW Systems keywords Choose content Add your Attribution: Are you Yes that is timely, contribution Give credit to curating relevant to your (Analyze, Comment, author, link to content? audience, from Applaud, Argue…) original work trusted sources No Make PDFs of Upload to SEO: Fill out Title, Is this a Yes Powerpoint™, Slideshare Keywords, Get embedding presentation? case studies, Description. HTML code collateral, (Also: Scribd, Issu) Link back to (Look for <Embed>) infographics, etc. your website No Video screen capture Upload to YouTube SEO: Fill out Title, Are you Yes (Also: Vimeo, good for Keywords, Get embedding (demo, interviews, etc.) one’s website because HTML code making Export presentation or of the elegant interface, Description. (Click on “Share”, video? slideshows to video and ability to keep Link back to then “Embed”) video private) your website No Page 2 Copyright © 2012 Hernando (Nando) Cabán-Méndez d.b.a. Creative Journeyman | Page 1 of 2
  • 2. The Blogging Workflow & Promotion Checklist™ courtesy of Page 2 Write for people first, then tailor content for search engines with relevant keyword phrases • No shallow content No hidden words • No keyword stuffing • Shoot for at least 300 words per post Avoid large blocks of copy (break it up, make it scanable) • Use headers and sub-headers Write Post Customize permalinks Schedule: change the Categorize post (URL) with SEO–friendly publishing time/date Set Featured Image (don’t leave “uncategorized”) /Post Thumbnail keywords (alphanumeric (if applicable, or to avoid Add post tags, if any and dashes “-” only) accidental publishing) Add other relevant Insert copy, PROOF READ Include a call to action images as needed (Plugins: After the Deadline, (i.e. subscribe, buy, sign-up) embed content (Add Captions for Proofread Bot) usability and interest) (paste HTML codes) SEO: Use high-quality, keyword- SEO: If your theme or plugin has Add keyword-based ALT= based, anchor text in links built-in SEO features, add and TITLE= attributes Example: keywords to Title, Description, to images, and TITLE= <a href=“"> and Keywords fields Your Keyword Anchor Text Here!</a> (about 5-7 keywords is plenty) attributes to links (usability) RSS to Newsletter should email post as scheduled PROMOTION Publish CHECKLIST (Hit that button!) Share on Like/Share on +1, share to Public share to relevant Groups Share to Social bookmarking (Business Page, (Business Page, (Best if using Linkedin (StumbleUpon, (Schedule re-posts) personal if applicable) personal if applicable) bookmarklet) Delicious, Reddit) The Blogging Workflow & Promotion Checklist™ is intended as aDo-It-Yourself guideline for bloggers to efficiently amplify the exposure of their REPEATInternet Did you find this useful? Yes? content across multiple online media. AS It is not meant to be comprehensive, and certain items may notMarketing Find more tools and resources at apply to your particular situation. NEEEDClub For corrections, or suggestions visit Copyright © 2012 Hernando (Nando) Cabán-Méndez d.b.a. Creative Journeyman | Page 2 of 2