Upma house final ppt

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Upma house final ppt

  1. 1. From Group-6<br />Tharun(9012)Suuresh(9040)<br />Nandita (9048)Malathi(9061)<br />Dinesh(9062)Mithun(9082)<br />Abhinay(9075)<br />
  2. 2. Vision and mission statements<br />Vision:-<br />Our Vision is to remain the leading food services in India, by delivering total customer satisfaction through:<br />Quality<br />Logistics<br />Cleanliness<br />Value by the development, contribution & commitment of our staff. <br />Mission Statement:-<br />Our goal is to give our customers total satisfaction and exceed their expectations through: <br />Commitment to the continuous development and training of our staff<br />Good corporate citizenship and supporting the development of the society and community<br />Commitment to our Vision<br />
  3. 3. About the service<br />Delivery of Food by just a call<br />Office gate service by UPMA HOUSE Mobile vehicle<br />Delivery service within 30 min from the UPMA HOUSE hub<br />UPMA HOUSE also offers party catering service through the UPMA HOUSE Vehicles<br />Free delivery service <br />Call-Kitchen-Service<br />We offer services till midnight<br />
  4. 4. Cont..<br />Usage of different vehicles depending upon the size of the orders <br />Usage of UPMA HOUSE Autos for order of 10-30 members(Office-gate-service and Call-kitchen-Service)<br />UPMA HOUSE Bikes for Direct order delivery<br />UPMA HOUSE vans for orders of above 30 people<br />
  5. 5. STP<br />Segmentation-<br /> <br />Geographic segmentation<br />Metropolitan and Urban cities<br />Demographic<br />Income – Monthly sal of >10k and dual income families<br />Occupation – IT and Management professionals<br />Psychographic <br />Working class<br />Behavioral<br />People seeking benefits like quality, service, convenience and speed.<br />
  6. 6. Cont..<br />Targeting-<br />IT and Management professionals<br />Major IT hubs in India <br />Working class with dual incomes<br /> <br />Positioning:-<br />Positioning as “Food on wheels with office and home deliveries”.<br />You order, we deliver hot<br />Kitchen just a call away<br />Hungry? wanna eat healthy? just call UPMA HOUSE!!<br />
  7. 7. 7 P’s<br />Product-<br />Tomato Upma<br />Andhra Upma<br />AaluUpma<br />Gobi-Mutter Upma<br />Butter Upma<br />KajuUpma<br />PaneerUpma<br />MasalaUpma<br />Carrot Upma<br />Customized Upma<br />Dosa – <br />UpmaDosa (with any variety of Upma mentioned above)<br />Varieties of Dosas<br />
  8. 8. Cont..<br />Pesarettu – <br />UpmaPesarettu(with any variety of Upma)<br />Idli – Vada – <br />Idly -MasalaVada<br />Button idly -MasalaVada<br />Sambar Idly -Button Vada<br />Tamil Idly -Sambarvada<br />Ghee Idly  -Palakvada <br />Meals –<br />Special health meals like 3 or 4 meal pack. 3 meal pack is to deliver one meal for every 2 and half hours along with snacker and 4 meal pack is to deliver one meal for every 2 hours with snacker. The meals can be customized too.<br />Lunch or Dinner (North Indian or south indian) <br />Snacks <br />
  9. 9. Cont..<br />Price- <br />Slightly lesser than the existing market price because of the cost competitive advantage derived through Hub/distribution based model.<br />The prices include Actual price + Markup price + Perishability losses + losses in service<br />Place-<br />Targeting IT hubs in India like Hyderabad, Bengaluru, Pune.<br />Initially to be setup in Hyderabad<br />
  10. 10. Cont..<br />Promotion-<br />Upma house promotions are done for building the Brand Image and to provide sufficient information about the service. Hence, we would like to promote it in the following ways:<br />Newspaper ads<br />Radio ads<br />Buzz marketing<br />Hoardings in Hitech city, Gachibowli, Madhapur<br />Promotional camps like Food festivals, IT professional cooking camps and in In-Orbit Mall <br />CSR activities like conducting Traffic awareness weeks, helping Old Age homes and Orphanages<br />
  11. 11. People-<br />Two head cooks<br />Four experienced cooks<br />Six helpers with knowledge in cooking<br />Six-on-the-go helpers with driving experience<br />Six delivery boys with bike riding capabilities<br />Five ground staff<br />Two accountants and two supervisors<br />Two telephone operators and data operators<br />Physical Evidence-<br />One leased house near Madhapur<br />Upma House transport vehicles like Remodelled ‘Force’ Vans, ‘Tata ACE’, ‘Mahindra Pick up’ and bikes.<br />Kiosks, tents and chairs<br />Uniforms for employees<br />Advanced kitchen equipment and cookery items for UPMA HOUSE hub and vehicles<br />
  12. 12. Cont..<br />Process <br />
  13. 13. Cont..<br />Process for delivery of food<br />
  14. 14. Cont..<br />Process for Call-Kitchen-Service<br />
  15. 15. SWOT Analysis<br />Strengths-<br />Early mover advantage in Specialized varieties of UPMA<br />Early mover advantage in delivering meals, breakfast and snacks<br />Wide variety of menu items<br />Cost competitiveness through distribution/hub system and thereby saving costs of standstill restaurant<br />Weakness- <br />Loss due to perishable nature of products<br />
  16. 16. Cont..<br />Opportunities-<br />Increased attention towards Readymade/Ready to Eat food items<br />Increase in incomes and insufficient time to cook<br /> <br />Threats-<br />Municipality permissions<br />Fear of increasing petrol, diesel prices<br />Political uncertainties<br />
  17. 17. Cost, turnover and breakeven<br />Cost estimation:-<br />Capital cost (includes Hub and vehicle costs) – Approx. 25-35 lacs<br />Advertising expenses – 5 to 10 lacs<br />Total cost estimation – 30 to 40 lacs<br /> <br />Expected Turnover:-<br />Daily 500 people * Average price of Rs. 50 = Rs. 25,000<br />Annual turnover = 25,000*30*12 = 90 lacs<br /> <br />Break even expected to reach in a year<br />
  18. 18. Strategies<br />Distribution of Privileged cards<br />Use of Advanced IT systems. <br />Initially to be started in Hyderabad<br />Plans to expand in Bengaluru<br />Future expansions to Pune and Chennai<br />To grow as a complete food service and facility management organization in future<br />We accept Sodexho meal vouchers.<br />Strategic tie-ups with corporate. <br />

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