INTRODUCTION Airtel was introduced in India in 1990. It is a brand of telecommunication services and largest cellular service provider in India 3rd largest wireless operator in the world By 2010 Airtel-the most admired brand in India
In this project we are trying to find out the customers level of satisfaction with the services provided by airtel.
The steps that we are going to follow in the whole process are as follows:-
Problem definition. Research design. Field work. Data entry. SYNOPSIS
Analysis of data. Report preparation. Suggestions. Conclusion.
We are concentrating on all the business lines of airtel.
The over all objective of conducting this survey is to find out how customers feel about airtel and providing suggestions to the airtel dealers regarding how to improvise things to make airtel more effective. objective
CUSTOMER SATISFACTION Customer satisfaction in terms of :- Price Connectivity Offers Cross products Customer care
Online survey . Personal Interview. Distributing questionnaire. Field study. Market survey. Types of survey
Airtel services More than 85% of the users are satisfied with the airtel services.
CUSTOMER SERVICES Users are satisfied with the customer services. More than 80% of the users feel the customer services are satisfactory.
Customers Satisfaction :- Airtel Services -80% Customer Services-80% Signal connectivity-75% Offers and Value added Services-75% Handsets provided by airtel-72% Tarif plans and vochures-85% Availability of sims and recharge coupons-68% REPORT
Roaming services-68% GPRS and Internet-85% Airtel compared to others-83% Airtel broadband services-88% Airtel dish TV-75% Customer satisfaction at showrooms-85% Suggesting for friends and family -85% Full value of money-62% REPORT Cont…
Based on the analysis almost 74% people are happy with the services. Need to concentrate more on the tariff plans to attract students and corporate customers. According to the survey people still find difficulty in obtaining recharge coupons. Apart from the mobile services need to concentrate on other areas of business also. Extend their services in all parts . SUGGESTion
The aim of the survey- Estimate the extent of satisfaction of airtel users with the quality of services provided by airtel. Satisfaction in terms of price, connectivity etc measured by means of survey.(online questionnaires). Sample size- 40. The find of the survey- the users consider most of the services provided by airtel as good or excellent. Availability of recharge coupons and aspect of value for money need tending to, for increased customer satisfaction. CONCLUSION