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INTERNATIONAL MARKETING PROJECT ON SMOK- OX<br />GROUP 15:-<br />VENKATA SURESH- 9040<br />NANDITA SADANI-9048<br />R . DI...
ILL EFFECTS OF SMOKING<br /><ul><li>Male lose about 13.2 years and female - 14.5 years of life due to Smoking.
Four million people die yearly –tobacco related diseases, 1 death every 8 sec..
Women effected more by smoking. Side effects- Asthma, Oral cancer and brittle bones.
Apart from Cancer, Smoking might cause cardiovascular diseases, Mouth ulcers, high blood pressure, tuberculosis, etc.
Teen Smokers-headaches, stomach aches, trouble in sleeping, etc.</li></li></ul><li>INTRODUCTIONTO SMOK-OX<br /><ul><li>Cli...
Pleasant tasting chewable Capsules.
Not only help in getting rid of nicotine addiction i.e. quit smoking, but also restores the body during the healing proced...
Reduce risk of lung cancer , oral cavity diseases, heart illnesses, emphysema, chronic lung diseases and complications dur...
Improve skin and hair.
Improve the memory and taste .
Improve blood circulation and breathing .</li></li></ul><li>INGREDIENTS USED<br />Aloe Vera<br />Curcuma Longa-Turmeric<br...
SEGMENTATION<br />Geographic:-<br /><ul><li>City -Metro Politian city, Education Hubs
Urban and Semi Urban</li></ul>Demographic:-<br /><ul><li>Age- 15-35
Sex- Female
Income- High and Medium Income.</li></ul>Benefit-Value based :-<br /><ul><li>Value = Quit smoking / R.s 3000</li></ul>Beha...
Type of users (e.g. after meals, in special occasions)</li></li></ul><li>TARGETING AND POSITIONING <br />Targeting :-<br /...
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Transcript of "International marketing project on smok ox ppt"

  1. 1. INTERNATIONAL MARKETING PROJECT ON SMOK- OX<br />GROUP 15:-<br />VENKATA SURESH- 9040<br />NANDITA SADANI-9048<br />R . DINESH-9062<br />MITHUN KUMAR PATNAIK -9082<br />
  2. 2. ILL EFFECTS OF SMOKING<br /><ul><li>Male lose about 13.2 years and female - 14.5 years of life due to Smoking.
  3. 3. Four million people die yearly –tobacco related diseases, 1 death every 8 sec..
  4. 4. Women effected more by smoking. Side effects- Asthma, Oral cancer and brittle bones.
  5. 5. Apart from Cancer, Smoking might cause cardiovascular diseases, Mouth ulcers, high blood pressure, tuberculosis, etc.
  6. 6. Teen Smokers-headaches, stomach aches, trouble in sleeping, etc.</li></li></ul><li>INTRODUCTIONTO SMOK-OX<br /><ul><li>Clinically tested Ayurvedic herbs.
  7. 7. Pleasant tasting chewable Capsules.
  8. 8. Not only help in getting rid of nicotine addiction i.e. quit smoking, but also restores the body during the healing procedures.
  9. 9. Reduce risk of lung cancer , oral cavity diseases, heart illnesses, emphysema, chronic lung diseases and complications during pregnancy.
  10. 10. Improve skin and hair.
  11. 11. Improve the memory and taste .
  12. 12. Improve blood circulation and breathing .</li></li></ul><li>INGREDIENTS USED<br />Aloe Vera<br />Curcuma Longa-Turmeric<br />Camellia Sinensis-Green Tea<br />Eugenia Caryophyllus-Clove<br />Zingiber Officinale-Ginger<br />Mentha Piperita – Peppermint<br />Cinnamomum Zelanicum –Cinnamon<br />Piper Nigrum-Black Pepper<br />Glycyrrhiza-Licorice<br />Emblica Officinalis -Indian Gooseberry (Amla) <br />
  13. 13. SEGMENTATION<br />Geographic:-<br /><ul><li>City -Metro Politian city, Education Hubs
  14. 14. Urban and Semi Urban</li></ul>Demographic:-<br /><ul><li>Age- 15-35
  15. 15. Sex- Female
  16. 16. Income- High and Medium Income.</li></ul>Benefit-Value based :-<br /><ul><li>Value = Quit smoking / R.s 3000</li></ul>Behavioral:-<br /><ul><li>Product usage - e.g. light, medium, heavy users.
  17. 17. Type of users (e.g. after meals, in special occasions)</li></li></ul><li>TARGETING AND POSITIONING <br />Targeting :-<br /><ul><li>Target the higher income group’s people who are more addicted to smoking.
  18. 18. Target only youth who are recently addicted to smoking, the product works on them more effectively.</li></ul>Positioning :-<br /><ul><li>Brand equity with smarter pricing.
  19. 19. Product tag “Smokers can quit Smoking Naturally "or “Quit smoking with SMOK-OX”.</li></li></ul><li>PORTER’S ANALYSIS<br />Low-Because we are planning to open our own nursery for plantation of herbs.<br />High -Because many other cheap substitute.<br />Low- Because it take time to make such kind of herbal anti-smoking chewable.<br />Medium- Because only two competitors Pfizer, Homeopathic <br />High -Because many other cheap substitute like hookah, candy or electronic cigarettes, yoga, counseling centers.<br />
  20. 20. 4 P’S<br />
  21. 21. IMC- AIDA MODEL<br />
  22. 22. SWOT<br />
  23. 23. PACKAGING AND LABELING<br />Strips of tablets -12 tablets .<br />Containers having 240 pills. <br />Strips and containers covered with stickers and paper covering which tell about the ingredients, dosage and benefits of the product.<br />
  24. 24. GLOBAL MARKETING STRATEGIES AND CAUSE RELATED MARKETING<br />Acquire license and enter market through direct entry.<br />As the product is associated with social cause , market the product with WHO, Rehabilitation centers , NGO’s.<br />
  25. 25. MACRO ECONOMIC FACTORS<br /><ul><li>Society
  26. 26. Government
  27. 27. Legal environment
  28. 28. Market Environment</li></li></ul><li>CONCLUSION<br /><ul><li>Huge Hit-Indian market-Indian culture and social value .
  29. 29. First clinically tested complete herbal product.
  30. 30. Government support.
  31. 31. Monopoly in the market.
  32. 32. Tagline-Smokers can quit smoking naturally .</li></li></ul><li>BIBLIOGRAPHY<br />http://www.stopsmokingpillsmokox.com/<br />http://www.google.co.in/<br />Marketing Management By “Philip Kotler”<br />Business Environment By “Francis Cherunilam”<br />
  33. 33. QUESTIONS <br />
  34. 34. Thank you<br />
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