International marketing project on smok ox ppt

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  • 1. INTERNATIONAL MARKETING PROJECT ON SMOK- OX
    GROUP 15:-
    VENKATA SURESH- 9040
    NANDITA SADANI-9048
    R . DINESH-9062
    MITHUN KUMAR PATNAIK -9082
  • 2. ILL EFFECTS OF SMOKING
    • Male lose about 13.2 years and female - 14.5 years of life due to Smoking.
    • 3. Four million people die yearly –tobacco related diseases, 1 death every 8 sec..
    • 4. Women effected more by smoking. Side effects- Asthma, Oral cancer and brittle bones.
    • 5. Apart from Cancer, Smoking might cause cardiovascular diseases, Mouth ulcers, high blood pressure, tuberculosis, etc.
    • 6. Teen Smokers-headaches, stomach aches, trouble in sleeping, etc.
  • INTRODUCTIONTO SMOK-OX
    • Clinically tested Ayurvedic herbs.
    • 7. Pleasant tasting chewable Capsules.
    • 8. Not only help in getting rid of nicotine addiction i.e. quit smoking, but also restores the body during the healing procedures.
    • 9. Reduce risk of lung cancer , oral cavity diseases, heart illnesses, emphysema, chronic lung diseases and complications during pregnancy.
    • 10. Improve skin and hair.
    • 11. Improve the memory and taste .
    • 12. Improve blood circulation and breathing .
  • INGREDIENTS USED
    Aloe Vera
    Curcuma Longa-Turmeric
    Camellia Sinensis-Green Tea
    Eugenia Caryophyllus-Clove
    Zingiber Officinale-Ginger
    Mentha Piperita – Peppermint
    Cinnamomum Zelanicum –Cinnamon
    Piper Nigrum-Black Pepper
    Glycyrrhiza-Licorice
    Emblica Officinalis -Indian Gooseberry (Amla)
  • 13. SEGMENTATION
    Geographic:-
    • City -Metro Politian city, Education Hubs
    • 14. Urban and Semi Urban
    Demographic:-
    • Age- 15-35
    • 15. Sex- Female
    • 16. Income- High and Medium Income.
    Benefit-Value based :-
    • Value = Quit smoking / R.s 3000
    Behavioral:-
    • Product usage - e.g. light, medium, heavy users.
    • 17. Type of users (e.g. after meals, in special occasions)
  • TARGETING AND POSITIONING
    Targeting :-
    • Target the higher income group’s people who are more addicted to smoking.
    • 18. Target only youth who are recently addicted to smoking, the product works on them more effectively.
    Positioning :-
    • Brand equity with smarter pricing.
    • 19. Product tag “Smokers can quit Smoking Naturally "or “Quit smoking with SMOK-OX”.
  • PORTER’S ANALYSIS
    Low-Because we are planning to open our own nursery for plantation of herbs.
    High -Because many other cheap substitute.
    Low- Because it take time to make such kind of herbal anti-smoking chewable.
    Medium- Because only two competitors Pfizer, Homeopathic
    High -Because many other cheap substitute like hookah, candy or electronic cigarettes, yoga, counseling centers.
  • 20. 4 P’S
  • 21. IMC- AIDA MODEL
  • 22. SWOT
  • 23. PACKAGING AND LABELING
    Strips of tablets -12 tablets .
    Containers having 240 pills.
    Strips and containers covered with stickers and paper covering which tell about the ingredients, dosage and benefits of the product.
  • 24. GLOBAL MARKETING STRATEGIES AND CAUSE RELATED MARKETING
    Acquire license and enter market through direct entry.
    As the product is associated with social cause , market the product with WHO, Rehabilitation centers , NGO’s.
  • 25. MACRO ECONOMIC FACTORS
  • CONCLUSION
    • Huge Hit-Indian market-Indian culture and social value .
    • 29. First clinically tested complete herbal product.
    • 30. Government support.
    • 31. Monopoly in the market.
    • 32. Tagline-Smokers can quit smoking naturally .
  • BIBLIOGRAPHY
    http://www.stopsmokingpillsmokox.com/
    http://www.google.co.in/
    Marketing Management By “Philip Kotler”
    Business Environment By “Francis Cherunilam”
  • 33. QUESTIONS
  • 34. Thank you