Income- High and Medium Income.</li></ul>Benefit-Value based :-<br /><ul><li>Value = Quit smoking / R.s 3000</li></ul>Behavioral:-<br /><ul><li>Product usage - e.g. light, medium, heavy users.
Type of users (e.g. after meals, in special occasions)</li></li></ul><li>TARGETING AND POSITIONING <br />Targeting :-<br /><ul><li>Target the higher income group’s people who are more addicted to smoking.
Target only youth who are recently addicted to smoking, the product works on them more effectively.</li></ul>Positioning :-<br /><ul><li>Brand equity with smarter pricing.
Product tag “Smokers can quit Smoking Naturally "or “Quit smoking with SMOK-OX”.</li></li></ul><li>PORTER’S ANALYSIS<br />Low-Because we are planning to open our own nursery for plantation of herbs.<br />High -Because many other cheap substitute.<br />Low- Because it take time to make such kind of herbal anti-smoking chewable.<br />Medium- Because only two competitors Pfizer, Homeopathic <br />High -Because many other cheap substitute like hookah, candy or electronic cigarettes, yoga, counseling centers.<br />
PACKAGING AND LABELING<br />Strips of tablets -12 tablets .<br />Containers having 240 pills. <br />Strips and containers covered with stickers and paper covering which tell about the ingredients, dosage and benefits of the product.<br />
GLOBAL MARKETING STRATEGIES AND CAUSE RELATED MARKETING<br />Acquire license and enter market through direct entry.<br />As the product is associated with social cause , market the product with WHO, Rehabilitation centers , NGO’s.<br />