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Type of users (e.g. after meals, in special occasions)
TARGETING AND POSITIONING Targeting :-
Target the higher income group’s people who are more addicted to smoking.
Target only youth who are recently addicted to smoking, the product works on them more effectively.
Brand equity with smarter pricing.
Product tag “Smokers can quit Smoking Naturally "or “Quit smoking with SMOK-OX”.
PORTER’S ANALYSIS Low-Because we are planning to open our own nursery for plantation of herbs. High -Because many other cheap substitute. Low- Because it take time to make such kind of herbal anti-smoking chewable. Medium- Because only two competitors Pfizer, Homeopathic High -Because many other cheap substitute like hookah, candy or electronic cigarettes, yoga, counseling centers.
PACKAGING AND LABELING Strips of tablets -12 tablets . Containers having 240 pills. Strips and containers covered with stickers and paper covering which tell about the ingredients, dosage and benefits of the product.
GLOBAL MARKETING STRATEGIES AND CAUSE RELATED MARKETING Acquire license and enter market through direct entry. As the product is associated with social cause , market the product with WHO, Rehabilitation centers , NGO’s.