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Public Relations Bootcamp 21-23 May 2013

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The Highly successful Public Relations Bootcamp is back this year with more tips, exciting hands-on activities and better content to ensure you get the best out of this three day power-packed …

The Highly successful Public Relations Bootcamp is back this year with more tips, exciting hands-on activities and better content to ensure you get the best out of this three day power-packed workshop! For more information, visit www.intelectasia.com or contact Ms Nandini at 03 7726 9277/9377

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  • 1. PUBLIC RELATIONS BOOTCAMP 21 - 23 MAY 2013 Media Relations • Crisis Communication • Social Media & PR NEED A JUMPSTART TO YOUR PR SKILLS?The highly successful Public Relations Bootcamp™is back this year with more tips, exciting hands-onactivities and better content to ensure you get thebest out of this three day power-packed workshop! Presented by GOLD AWARD WINNER MEA PUBLICAWARDS 2013 EXCELLENCE RELATIONS 3 THREE Power-packed days 6 SIX highly qualified trainers13 THIRTEEN training modules REGISTER NOW! 1
  • 2. The highly successful Public Relations Bootcamp™ is back this year with moretips, exiting hands-on activities and better content to ensure you get the bestout of this three day power-packed workshop.Learn good media relations skills,get down with some serious crisiscommunication scenarios and activateyour social media campaigns in thisone of a kind workshop in Malaysia! Getinsights from award winning journalists,experienced PR practitioners and highlysought after social media gurus!The Bootcamp is suitable for those who are new to public relations or anyonewho is looking to sharpen their PR skills. Media Relations Strategies– press release & media invite 1 writing, the art of pitching, what makes news, difference between print and tv news Crisis Communication Tips– what the media wants, how to 2 turn a crisis into a PR opportunity, how to prepare a crisis communication plan Social Media & PR– how to use social media channels 3 effectively for PR, measuring your social media success, preparing social media strategies intelectasia™ Consultancy (SA 0110521-M) T:603 7726 9277/9377 M:6012 652 3868 F: 603 7726 9477 W: www.intelectasia.com E:enquiry@intelec- tasia.com D-3A-01, Ritze Perdana Business Centre, Jalan PJU 8/2 Damansara Perdana, 47820 Petaling Jaya, 2 Selangor Darul Ehsan
  • 3. Puspavathy Ramaloo Puspavathy Ramaloo is no stranger in the local news scene. As a Senior Broadcast Journalist with TV3 since 2001, Puspa has won numerous awards not only locally but at the international level as well. She currently reports for ‘Aduan Rakyat’ Dato’ Karam Singh An icon in the local broadcasting and journalism industry, Dato’ Karam Singh will share tips on managing the media during a crisis. He is the winner of many prestigious journalism awards and has been recognised internationally for his contribution in environmental issues. Dato’ Karam also trains spokesperson for media interviews. Manminder Dhillon Manminder Dhillon is a member of the distinguished IPRA, a global PR fraternity. She is the founder of intelectasia™ and currently provides PR consultation to various organizations, delivering local and international exposure for her clients. Manminder recently collaborated with UiTM to conduct the first ever survey on Media Relations practices in Malaysia. Tengku Mazlinda Tengku Mazlinda is the Chief Correspondent for the New Straits Times Bureau in Shah Alam. She has over six years of experience in journalism and has covered various issues ranging from politics to health. Mazlinda is the expert when it comes to press release and media invite writing. Charles Mohan Charles Mohan is an impassioned journalist and NTV7’s lead news anchor. In 2006, Charles won the prestigious Anugerah Skrin for the Best Special Report. Charles is currently the Assignment Editor at NTV7.Julian Matthewsis the co-founder of Trinetizen Media, a social media training companyin Malaysia. He actively conducts workshops for multinationals and localcompanies in corporate social media, crisis communications, mediarelations, online advertising, corporate blogging and online searchtechniques. Julian will share his views on how to roll-out a practical andeffective social media strategy for your business. intelectasia™ Consultancy (SA 0110521-M) T:603 7726 9277/9377 M:6012 652 3868 F: 603 7726 9477 W: www.intelectasia.com E:enquiry@intelec- tasia.com D-3A-01, Ritze Perdana Business Centre, Jalan PJU 8/2 Damansara Perdana, 47820 Petaling Jaya, 3 Selangor Darul Ehsan
  • 4. WORKSHOP OVERVIEWMedia RelationsMODULE 1 101 1What is NEWS?Key Topics:• What Makes news?• What are the elements involved in TV/Print news? What makes a good story/news?• How journalists hunt for stories?MODULE 2Preparing Attention Grabbing Press Releases and Media InvitesKey Topics:• What makes Press Releases newsworthy?• Frequently Made Mistakes• How to write Press Releases & Media Invites that guarantees media coverage?MODULE 3The Art of PitchingKey Topics:• Phone Pitch (20 Seconds Pitch)• Email Pitch• Face to Face PitchMODULE 4Media Interviews & Press ConferenceKey Topics:• Location Interview• Studio Interview (Basics, Appearance, Fatal Mistakes)• Press Conference (Basics, Contingency, FAQ) intelectasia™ Consultancy (SA 0110521-M) T:603 7726 9277/9377 M:6012 652 3868 F: 603 7726 9477 W: www.intelectasia.com E:enquiry@intelec- tasia.com D-3A-01, Ritze Perdana Business Centre, Jalan PJU 8/2 Damansara Perdana, 47820 Petaling Jaya, 4 Selangor Darul Ehsan
  • 5. WORKSHOP OVERVIEWCrisisCommunication 2MODULE 1What is Crisis Communication?Key Topics:• Definition and differentiation between crisis communication and risk management• Types of corporate crises• Crisis DetectionMODULE 2Learning from Others (Crisis Communications Case Studies)Key Topics:• Major corporate crises in Malaysia and around the world The Effective and Not So Effective Strategies• Common Mistakes and learning from the Past• Case Study (Domino’s, Enron, BP, KFC, SK II, Dell)MODULE 3Developing a Powerful Crisis Communications Plan (CCP )Key Topics:• 4 Step Process (Plan, Detect, Execute, Evaluate)• Selecting a Crisis Communications Team and Spokesperson Developing Key MessagesMODULE 4Crisis communications and the MediaKey Topics:• Know what the media wants during a crisis• Press conference and media interviews do’s and don’ts• Preparing press statements• Winning the media• Mock press conference intelectasia™ Consultancy (SA 0110521-M) T:603 7726 9277/9377 M:6012 652 3868 F: 603 7726 9477 W: www.intelectasia.com E:enquiry@intelec- tasia.com D-3A-01, Ritze Perdana Business Centre, Jalan PJU 8/2 Damansara Perdana, 47820 Petaling Jaya, 5 Selangor Darul Ehsan
  • 6. WORKSHOP OVERVIEWSocial MediaMODULE 1 3Key Trends in Social MediaKey Topics:• Key statistics in social media in Malaysia, the region and the world• Impact of social media in media relations, reputation management and crisis communications• The four pillars of social media: Listen, Connect, Add Value and MeasureMODULE 2Twitter: Building a followingKey Topics:• App run-through: Learn Twitter basic and advanced feature set.• Uses of Twitter: Twitter clients and Android/iPhone/iPad apps used in PR• Best practices, guidelines and tips. Case study: Zappos, Best Buy, Ford• Exercise: Map out a plan of engagement for your Twitter channel.MODULE 3Facebook: Managing and growing a fan baseKey Topics:• App run-through: Learn Facebook basics and advanced feature set• Pros and cons of Facebook: Avoiding mistakes in digital media relations.• Best practices, account settings and advance tips• Creative uses of photos, videos, timeline, questions, games, polls and contests. intelectasia™ Consultancy (SA 0110521-M) T:603 7726 9277/9377 M:6012 652 3868 F: 603 7726 9477 W: www.intelectasia.com E:enquiry@intelec- tasia.com D-3A-01, Ritze Perdana Business Centre, Jalan PJU 8/2 Damansara Perdana, 47820 Petaling Jaya, 6 Selangor Darul Ehsan
  • 7. WORKSHOP OVERVIEWSocial MediaMODULE 4 3Social Media and PRKey Topics:• Google, SEO & RSS: Audit, monitor and measure your sentiment, branding and identity online• Best practices to counter negative attacks: Fighting rumours, gossip, hoaxes, parodies, fake photos, video mashes, rogue websites, incriminating video and brand terrorists• Various corporate examples of social media response flow chart• Exercise: Re-modelling your online newsroom with social media plugins.MODULE 5Social Media Planning and StrategyKey Topics:• Building a community: Pro-active engagement and setting guidelines• Outreach programme for bloggers, Facebook fans and Twitter followers• Tips on policy development for employees on responsible social media participation• Setting KPIs: Tracking and measuring performance and ROI Exercise: Map out the social media plan and strategy for your organisation Workshop Fee: RM 3500 (HRDF Claimable) REGISTER NOW! intelectasia™ Consultancy (SA 0110521-M) T:603 7726 9277/9377 M:6012 652 3868 F: 603 7726 9477 W: www.intelectasia.com E:enquiry@intelec- tasia.com D-3A-01, Ritze Perdana Business Centre, Jalan PJU 8/2 Damansara Perdana, 47820 Petaling Jaya, 7 Selangor Darul Ehsan
  • 8. Knowledgeable training, very It was one of the best trainingshands-on, learned a lot of new PR that I have attended. Highlystrategies-a BIG thank you to the interactive, fun and learned so speakers! many important tips We faced a social media crisis in early 2012. Some of our customers created a negative Facebook page. We are so gladthat we took Manminder’s advice! Genius at work! http://youtu.be/XtfNDUB3mDI and many more... intelectasia™ Consultancy (SA 0110521-M) T:603 7726 9277/9377 M:6012 652 3868 F: 603 7726 9477 W: www.intelectasia.com E:enquiry@intelec- tasia.com D-3A-01, Ritze Perdana Business Centre, Jalan PJU 8/2 Damansara Perdana, 47820 Petaling Jaya, 8 Selangor Darul Ehsan
  • 9. intelectasia™ Consultancy (SA 0110521-M)T:603 7726 9277/9377 M:6012 652 3868 F: 603 7726 9477 W: www.intelectasia.com E:enquiry@intelec-tasia.com D-3A-01, Ritze Perdana Business Centre, Jalan PJU 8/2 Damansara Perdana, 47820 Petaling Jaya, 9 Selangor Darul Ehsan
  • 10. How to Register? To make your registration process a breeze, you can choose any of the following methods:A. ONLINE REGISTRATION B. HARDCOPYSimply log on to www.intelectasia. Fill in your details below, and fax it to uscom and choose any of the at +603 7726 9477workshops that you would like to Please make all cheques payable toattend. Fill in your details and our INTELECTASIA CONSULTANCYtraining team will be in touch with Please use a separate sheet if the spaceyou within three (3) working days. provided is insufficient.Organization AddressContact Person FaxDesignation E-mailPhone PARTICIPANT(S)Name NameDesignation/ Workshop Title Designation/ Workshop TitleRegistrants who cancel less than 3 business days prior to the course date are subject to aservice charge equals to 50% of the course fee. intelectasia™ Consultancy (SA 0110521-M) T:603 7726 9277/9377 M:6012 652 3868 F: 603 7726 9477 W: www.intelectasia.com E:enquiry@intelec- tasia.com D-3A-01, Ritze Perdana Business Centre, Jalan PJU 8/2 Damansara Perdana, 47820 Petaling Jaya, 10 Selangor Darul Ehsan
  • 11. 5 REASONS WHY WE ARE THE EXPERTS 1 Our trainers are journalists, editors and experienced PR consultants. They are exactly the people whom you should learn media rela- tions from! Why learn from others when you can get juiciest tips from the horses’ mouth!We are the biggest Public Relations train- ing company inMalaysia with the highest number of PR training programs andtrainers. 2 Our training methodology is highly inter- active, effective 3 and results oriented. It is backed by case studies from Public Relations Society of America (PRSA) and research done by our team. We tell you the latest trends and developments in public relations practices in Malaysia. 4With a full fledged PR agency under our belt, our strategies,tools and tips have de- livered millions of ringgit of PR andadvertising value to our clients. So now, we are sharing thisknow-how with you! 5 Hundreds of local and international PR practitioners have gained valuable insights from our trainings. Should we say more? GOLD AWARD MEA PUBLIC RELATIONS WINNER EXCELLENCE AWARDS 2013 intelectasia™ Consultancy (SA 0110521-M) T:603 7726 9277/9377 M:6012 652 3868 F: 603 7726 9477 W: www.intelectasia.com E:enquiry@intelec- tasia.com D-3A-01, Ritze Perdana Business Centre, Jalan PJU 8/2 Damansara Perdana, 47820 Petaling Jaya, 11 Selangor Darul Ehsan
  • 12. Register for more than two (2) workshops and receive a 10% discount! For more info, please visit us at http://intelectasia.com/pr-training intelectasia™ Consultancy (SA 0110521-M) T:603 7726 9277/9377 M:6012 652 3868 F: 603 7726 9477 W: www.intelectasia.com E:enquiry@intelec- tasia.com D-3A-01, Ritze Perdana Business Centre, Jalan PJU 8/2 Damansara Perdana, 47820 Petaling Jaya, 12 Selangor Darul Ehsan

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