Nandini Hirianniah Zero Budget Marketing All Things Online 21/10/10 © The Morpheus 2010
21/10/10 © The Morpheus 2010 Who Am I? ENTREPRENEUR MOM 16 month old - Sanaa CAMPAIGNS FOR Usability Customer Experience M...
21/10/10 © The Morpheus 2010 5 Common Online [Marketing] MYTHS
21/10/10 © The Morpheus 2010 <ul><li>One Time TASK </li></ul>
21/10/10 © The Morpheus 2010 <ul><li>Requires lot of MONEY </li></ul>
21/10/10 © The Morpheus 2010 <ul><li>SEO is EVERYTHING </li></ul>
21/10/10 © The Morpheus 2010 <ul><li>Social Media is for TEENAGERS </li></ul>
21/10/10 © The Morpheus 2010 <ul><li>Traffic proportional to SALES </li></ul>
21/10/10 © The Morpheus 2010 Marketing [online] the ZERO BUDGET WAY -  5 Tips
21/10/10 © The Morpheus 2010 <ul><li>Converse with your CUSTOMER </li></ul>
21/10/10 © The Morpheus 2010 <ul><li>Simple & effective WEBSITE </li></ul>
21/10/10 © The Morpheus 2010 <ul><li>Organic growth Vs. SEM </li></ul>
© The Morpheus 2010 <ul><li>Social Media is for YOU </li></ul>21/10/10
21/10/10 © The Morpheus 2010 <ul><li>Blog – Personal / Company </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li><...
21/10/10 © The Morpheus 2010 <ul><li>Increase your INFLUENCE </li></ul>
21/10/10 © The Morpheus 2010 <ul><li>[Old School] Newsletters & Mailing Lists </li></ul><ul><li>Get other influencers & op...
21/10/10 © The Morpheus 2010 BONUS: Advantage ONLINE
21/10/10 © The Morpheus 2010 <ul><li>Track each ACTIVITY </li></ul>
21/10/10 © The Morpheus 2010 <ul><li>Measure. Analyze. MODIFY </li></ul>
21/10/10 © The Morpheus 2010 IMAGES Courtesy http://www.flickr.com/photos/thetruthabout/3322682479/sizes/m/in/photostream/...
21/10/10 © The Morpheus 2010 Find me ONLINE @nandinih nandinihirianniah www.nandini.me www.themorpheus.com
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Marketing online 101

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This is the presentation that supported my talk in Chandigarh's First Online Media Conference held in early 2010

Published in: Business, Technology
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Marketing online 101

  1. 1. Nandini Hirianniah Zero Budget Marketing All Things Online 21/10/10 © The Morpheus 2010
  2. 2. 21/10/10 © The Morpheus 2010 Who Am I? ENTREPRENEUR MOM 16 month old - Sanaa CAMPAIGNS FOR Usability Customer Experience Measurable Marketing Strategies
  3. 3. 21/10/10 © The Morpheus 2010 5 Common Online [Marketing] MYTHS
  4. 4. 21/10/10 © The Morpheus 2010 <ul><li>One Time TASK </li></ul>
  5. 5. 21/10/10 © The Morpheus 2010 <ul><li>Requires lot of MONEY </li></ul>
  6. 6. 21/10/10 © The Morpheus 2010 <ul><li>SEO is EVERYTHING </li></ul>
  7. 7. 21/10/10 © The Morpheus 2010 <ul><li>Social Media is for TEENAGERS </li></ul>
  8. 8. 21/10/10 © The Morpheus 2010 <ul><li>Traffic proportional to SALES </li></ul>
  9. 9. 21/10/10 © The Morpheus 2010 Marketing [online] the ZERO BUDGET WAY - 5 Tips
  10. 10. 21/10/10 © The Morpheus 2010 <ul><li>Converse with your CUSTOMER </li></ul>
  11. 11. 21/10/10 © The Morpheus 2010 <ul><li>Simple & effective WEBSITE </li></ul>
  12. 12. 21/10/10 © The Morpheus 2010 <ul><li>Organic growth Vs. SEM </li></ul>
  13. 13. © The Morpheus 2010 <ul><li>Social Media is for YOU </li></ul>21/10/10
  14. 14. 21/10/10 © The Morpheus 2010 <ul><li>Blog – Personal / Company </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIN </li></ul><ul><li>Establish Expertise </li></ul><ul><li>Ride the next thing Social! </li></ul>
  15. 15. 21/10/10 © The Morpheus 2010 <ul><li>Increase your INFLUENCE </li></ul>
  16. 16. 21/10/10 © The Morpheus 2010 <ul><li>[Old School] Newsletters & Mailing Lists </li></ul><ul><li>Get other influencers & opinion leaders to talk about you </li></ul><ul><li>All news is good news </li></ul><ul><li>Happy Customers! </li></ul>
  17. 17. 21/10/10 © The Morpheus 2010 BONUS: Advantage ONLINE
  18. 18. 21/10/10 © The Morpheus 2010 <ul><li>Track each ACTIVITY </li></ul>
  19. 19. 21/10/10 © The Morpheus 2010 <ul><li>Measure. Analyze. MODIFY </li></ul>
  20. 20. 21/10/10 © The Morpheus 2010 IMAGES Courtesy http://www.flickr.com/photos/thetruthabout/3322682479/sizes/m/in/photostream/ http://www.flickr.com/photos/lwr/2795338061/sizes/m/in/photostream/ http://www.flickr.com/photos/teban32/547351984/ http://www.flickr.com/photos/marciookabe/3102556540/sizes/m/in/photostream/ http://www.flickr.com/photos/lwr/2795338061/ http://www.flickr.com/photos/pefectfutures/163853250/sizes/m/in/photostream/ http://www.flickr.com/photos/tierecke/230727165/sizes/m/in/photostream/ http://www.flickr.com/photos/rxmflickr/2687319911/sizes/m/in/photostream/ http://www.flickr.com/photos/ldcross/2200565617/sizes/m/in/photostream/ http://www.flickr.com/photos/intersectionconsulting/3598356119/sizes/m/in/photostream/ http://www.flickr.com/photos/jeremiah_owyang/4377517168/sizes/m/in/photostream/ http://www.flickr.com/photos/vpasson/2288595994/sizes/m/in/photostream/ http://www.flickr.com/photos/smil/427143733/ http://www.flickr.com/photos/naturesdawn/2758645685/ http://www.flickr.com/photos/track24/2185517005/sizes/m/in/photostream/ http://www.flickr.com/photos/adam_holloway/254561650/
  21. 21. 21/10/10 © The Morpheus 2010 Find me ONLINE @nandinih nandinihirianniah www.nandini.me www.themorpheus.com

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