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  • 1. Nandini Hirianniah Zero Budget Marketing All Things Online 21/10/10 © The Morpheus 2010
  • 2. 21/10/10 © The Morpheus 2010 Who Am I? ENTREPRENEUR MOM 16 month old - Sanaa CAMPAIGNS FOR Usability Customer Experience Measurable Marketing Strategies
  • 3. 21/10/10 © The Morpheus 2010 5 Common Online [Marketing] MYTHS
  • 4. 21/10/10 © The Morpheus 2010
    • One Time TASK
  • 5. 21/10/10 © The Morpheus 2010
    • Requires lot of MONEY
  • 6. 21/10/10 © The Morpheus 2010
    • SEO is EVERYTHING
  • 7. 21/10/10 © The Morpheus 2010
    • Social Media is for TEENAGERS
  • 8. 21/10/10 © The Morpheus 2010
    • Traffic proportional to SALES
  • 9. 21/10/10 © The Morpheus 2010 Marketing [online] the ZERO BUDGET WAY - 5 Tips
  • 10. 21/10/10 © The Morpheus 2010
    • Converse with your CUSTOMER
  • 11. 21/10/10 © The Morpheus 2010
    • Simple & effective WEBSITE
  • 12. 21/10/10 © The Morpheus 2010
    • Organic growth Vs. SEM
  • 13. © The Morpheus 2010
    • Social Media is for YOU
    21/10/10
  • 14. 21/10/10 © The Morpheus 2010
    • Blog – Personal / Company
    • Twitter
    • Facebook
    • LinkedIN
    • Establish Expertise
    • Ride the next thing Social!
  • 15. 21/10/10 © The Morpheus 2010
    • Increase your INFLUENCE
  • 16. 21/10/10 © The Morpheus 2010
    • [Old School] Newsletters & Mailing Lists
    • Get other influencers & opinion leaders to talk about you
    • All news is good news
    • Happy Customers!
  • 17. 21/10/10 © The Morpheus 2010 BONUS: Advantage ONLINE
  • 18. 21/10/10 © The Morpheus 2010
    • Track each ACTIVITY
  • 19. 21/10/10 © The Morpheus 2010
    • Measure. Analyze. MODIFY
  • 20. 21/10/10 © The Morpheus 2010 IMAGES Courtesy http://www.flickr.com/photos/thetruthabout/3322682479/sizes/m/in/photostream/ http://www.flickr.com/photos/lwr/2795338061/sizes/m/in/photostream/ http://www.flickr.com/photos/teban32/547351984/ http://www.flickr.com/photos/marciookabe/3102556540/sizes/m/in/photostream/ http://www.flickr.com/photos/lwr/2795338061/ http://www.flickr.com/photos/pefectfutures/163853250/sizes/m/in/photostream/ http://www.flickr.com/photos/tierecke/230727165/sizes/m/in/photostream/ http://www.flickr.com/photos/rxmflickr/2687319911/sizes/m/in/photostream/ http://www.flickr.com/photos/ldcross/2200565617/sizes/m/in/photostream/ http://www.flickr.com/photos/intersectionconsulting/3598356119/sizes/m/in/photostream/ http://www.flickr.com/photos/jeremiah_owyang/4377517168/sizes/m/in/photostream/ http://www.flickr.com/photos/vpasson/2288595994/sizes/m/in/photostream/ http://www.flickr.com/photos/smil/427143733/ http://www.flickr.com/photos/naturesdawn/2758645685/ http://www.flickr.com/photos/track24/2185517005/sizes/m/in/photostream/ http://www.flickr.com/photos/adam_holloway/254561650/
  • 21. 21/10/10 © The Morpheus 2010 Find me ONLINE @nandinih nandinihirianniah www.nandini.me www.themorpheus.com