Strategy. You need to know the answers to a few questions before you start getting creative. Questions like: Who are you talking to, Why would they be interested, How do you reach them, What is important to them, and What behavior do you want to drive?Once you have those things nailed down the creative process can start. Creativity in Advertising isn't being able to make anything out of nothing. It's being able to make something amazing and powerful regardless of the project's limitations.
Transcript of "Advertising - Is it all about Creativity or Strategy"
Advertising – Is it all about Strategy or Creativity?<br />Nanda Kishore Sethuraman<br />@nandaseth<br />