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Seo (search engine optimization)

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Small Basic Presentation On SEO

Small Basic Presentation On SEO

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  • Off-page optimization (off-page SEO) is what can bedone off the pages of a website to maximize itsperformance in search engines for target keywordsrelated to the on-page content and keywords in off-page direct-links
  • Definition White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don't run afoul of search engine (mainly Google) guidelines. Steady, gradual, but lasting growth in rankings.Techniques Some white hat SEO techniques include: high quality content development, website HTML optimization and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach. Some black hat SEO techniques include: link spam, keyword stuffing, cloaking, hidden text, and hidden links.What to Expect Quick, unpredictable, and short-lasting growth in rankings.
  • Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines.Quick, unpredictable, and short-lasting growth in rankings.

Transcript

  • 1. SEO (Search Engine Optimization) Presented to: Prof. Vijayalakshmi Presented By: Renukanandan A
  • 2. What is SEO? • SEO is the act of modifying a website to increase its ranking • Ranking in organic (vs paid), crawler-based listings of search engines 3/1/2014 All rights reserved 2
  • 3. What is SEO? 3/1/2014 All rights reserved 3
  • 4. Race ?? 3/1/2014 All rights reserved 4
  • 5. SEO TYPES 0 On page optimization 0 Off page optimization 3/1/2014 All rights reserved 5
  • 6. ON PAGE SEO 0 Use of target keywords related to the on-page content 0 Can be Controlled by coding on website pages. 3/1/2014 All rights reserved 6
  • 7. OFF PAGE SEO 0 SE submission. 0 Link building. 0 Social Bookmarking submissions. 0 Directory submissions 3/1/2014 All rights reserved 7
  • 8. White Hat SEO • Original and well written content • Best keywords suitable for websites 3/1/2014 All rights reserved 8
  • 9. Black Hat SEO • Adding hidden contents to html tags • Un wanted Meta keywords 3/1/2014 All rights reserved 9
  • 10. Advantages of SEO Differentiator Targeted Audience ROI 3/1/2014 Increase Visibility All rights reserved 10
  • 11. Disadvantages Algorithm Change Cost Time Required 3/1/2014 All rights reserved 11
  • 12. Steps for a good SEO strategy 0 Research desirable keywords and search phrases (WordTracker, Overture, Google AdWords) 0 Identify search phrases to target 0 “Clean” and optimize a website’s HTML code for appropriate keyword density, title tag optimization 0 Study competitors (competing websites) and search engines 0 Add Quality content 0 Constant monitoring of rankings for targeted search terms
  • 13. Thank You 3/1/2014 All rights reserved 13