The Year that was...
• Remarketing
• Enhanced Campaigns
• & gmail sponsored promotions
Even though all these affect us... the life changing one...
REMARKETING
Remarketing . Enhanced CAmpaigns . GSP
• what
• WHY
• HOw
Remarketing . Enhanced CAmpaigns . GSP
•TYPES
•RLSA
•Display Remarketing
•Remarketing through GA
•Dynamic Display Remarket...
Remarketing . Enhanced CAmpaigns . GSP
Best practices:
Split your campaign into segments
Remember frequency capping
Remarketing . Enhanced CAmpaigns . GSP
Strategies:
Renew your ad messaging for non converted users over time
Cross selling...
ENHANCED
CAMPAIGNS
Remarketing . Enhanced CAmpaigns . GSP
• what
• WHY
Remarketing . Enhanced CAmpaigns . GSP
Features:
- Powerful advertising tools for the multi-device world
- Smarter ads opt...
GSP
Remarketing . Enhanced Campaigns . GSP
• where
• WHY
• HOw GDN Placement
Remarketing . Enhanced Campaigns . GSP
Ad Placements
in a Users
Gmail account
Clickable
We can direct users to the
website/ landing page
Remarketing . Enhanced CAmpaigns . GSP
Remarketing . Enhanced CAmpaigns . GSP
Can forward to friends
Remarketing . Enhanced CAmpaigns . GSP
Can forward to friends
Remarketing . Enhanced CAmpaigns . GSP
Domain
Mailing Lists
Job Title
Purchases
Keyword
Interest
Emails from a particular ...
Remarketing . Enhanced Campaigns . GSP
The Challenge:
To increase the overall lead flow for our account
Text
256mail.googl...
impressions - gmail(GDN) vs GSP
4,75,011
1,95,48,032
0
2,00,00,000
4,00,00,000
6,00,00,000
8,00,00,000
10,00,00,000
12,00,...
34,271 22,387 13,626 15,246
30,452 39,314
26,210 15,753 20,613 13,871
9,675
12,708
10,979
5,81,135
0
1,00,000
2,00,000
3,0...
GSP - Targeting
Kerala Resorts
kerala resorts
holiday in
kerala
resorts in kerala
India Resorts
holiday in india
family ho...
Keywords
Domains
GSP - Targeting
Keywords
Domains
Job Titles
GSP - Targeting
combination targeting
impact
256gmail
4332gmail+GSP
30%drop in CPL
Conversions
TEAM
updates
bigger
Interest%
50% to 75%
34% Reduction
in CPC
busier
Ad Writing
Championship
Congress	
  Hain	
  Apke	
  Sath
nayahainwah.com/rahul-­‐ko-­‐vote-­‐do
Jab	
  Ayga	
  Congress	
  ka	
  Shashun.	
  Sasta...
Arun went to Delhi
Vipan shifted to Analytics
Paid Social Team
PPC
Rising Star
Shweta Sampat
All in all....
#TheMostAwesomeTeam
The Year That Was In The World of Paid Search - 2013
The Year That Was In The World of Paid Search - 2013
The Year That Was In The World of Paid Search - 2013
The Year That Was In The World of Paid Search - 2013
The Year That Was In The World of Paid Search - 2013
The Year That Was In The World of Paid Search - 2013
The Year That Was In The World of Paid Search - 2013
Upcoming SlideShare
Loading in...5
×

The Year That Was In The World of Paid Search - 2013

322

Published on

Authored by Shweta Sampat, Harprit Singh Saini, Anupam Kichloo, Tanvi Singh and Varun Chawla

Published in: Education, Travel, Technology
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total Views
322
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

The Year That Was In The World of Paid Search - 2013

  1. 1. The Year that was...
  2. 2. • Remarketing • Enhanced Campaigns • & gmail sponsored promotions Even though all these affect us... the life changing ones are:
  3. 3. REMARKETING
  4. 4. Remarketing . Enhanced CAmpaigns . GSP • what • WHY • HOw
  5. 5. Remarketing . Enhanced CAmpaigns . GSP •TYPES •RLSA •Display Remarketing •Remarketing through GA •Dynamic Display Remarketing Google Display Network Search Network
  6. 6. Remarketing . Enhanced CAmpaigns . GSP Best practices: Split your campaign into segments Remember frequency capping
  7. 7. Remarketing . Enhanced CAmpaigns . GSP Strategies: Renew your ad messaging for non converted users over time Cross selling Up selling Offer special incentives for repeat purchasers
  8. 8. ENHANCED CAMPAIGNS
  9. 9. Remarketing . Enhanced CAmpaigns . GSP • what • WHY
  10. 10. Remarketing . Enhanced CAmpaigns . GSP Features: - Powerful advertising tools for the multi-device world - Smarter ads optimized for varying user contexts - Advanced reports to measure new conversion types
  11. 11. GSP
  12. 12. Remarketing . Enhanced Campaigns . GSP • where • WHY • HOw GDN Placement
  13. 13. Remarketing . Enhanced Campaigns . GSP Ad Placements in a Users Gmail account Clickable
  14. 14. We can direct users to the website/ landing page Remarketing . Enhanced CAmpaigns . GSP
  15. 15. Remarketing . Enhanced CAmpaigns . GSP Can forward to friends
  16. 16. Remarketing . Enhanced CAmpaigns . GSP Can forward to friends
  17. 17. Remarketing . Enhanced CAmpaigns . GSP Domain Mailing Lists Job Title Purchases Keyword Interest Emails from a particular domain Content in the emails Someone who has made a purchase recently Upper management, professionals etc. List of email addresses to target Travel buffs, Luxury travelers Targeting
  18. 18. Remarketing . Enhanced Campaigns . GSP The Challenge: To increase the overall lead flow for our account Text 256mail.google.com
  19. 19. impressions - gmail(GDN) vs GSP 4,75,011 1,95,48,032 0 2,00,00,000 4,00,00,000 6,00,00,000 8,00,00,000 10,00,00,000 12,00,00,000 14,00,00,000 16,00,00,000 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Impressions - GSP Impressions - GDN
  20. 20. 34,271 22,387 13,626 15,246 30,452 39,314 26,210 15,753 20,613 13,871 9,675 12,708 10,979 5,81,135 0 1,00,000 2,00,000 3,00,000 4,00,000 5,00,000 6,00,000 7,00,000 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Clicks - GDN Clicks - GSP clicks - gmail(GDN) vs GSP
  21. 21. GSP - Targeting Kerala Resorts kerala resorts holiday in kerala resorts in kerala India Resorts holiday in india family holiday india india vacation package Terrain Related adventure holidays romantic holidays wild life tour Foreign Holiday Destination holiday in austria resorts in pattaya vacation resort in bangkok Other Resorts sikkim holiday packages rajasthan hotels hotels shimla Keywords
  22. 22. Keywords Domains GSP - Targeting
  23. 23. Keywords Domains Job Titles GSP - Targeting
  24. 24. combination targeting
  25. 25. impact 256gmail 4332gmail+GSP 30%drop in CPL Conversions
  26. 26. TEAM updates
  27. 27. bigger
  28. 28. Interest% 50% to 75% 34% Reduction in CPC
  29. 29. busier
  30. 30. Ad Writing Championship
  31. 31. Congress  Hain  Apke  Sath nayahainwah.com/rahul-­‐ko-­‐vote-­‐do Jab  Ayga  Congress  ka  Shashun.  Sasta Hojayga  Petrol,  Pani  aur  RaCon! Congress  Hain  Apke  Sath nayahainwah.com/rahul-­‐a-­‐revoluCon   Khushiyo  Se  Bhara  Hoga  Har  Din. SasC  Kar  Denge  Beer,  Whisky  &  Gin!
  32. 32. Arun went to Delhi Vipan shifted to Analytics Paid Social Team PPC
  33. 33. Rising Star Shweta Sampat
  34. 34. All in all.... #TheMostAwesomeTeam
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×