Journalists Get Social II How social media tools can make life better for editors and writers For AARP June 12, 2009

Journalists are using Twitter and other social media to: Find and cultivate sources. Follow news and events in real time. Discover story ideas. Share scoops and useful information. Promote your work. AND – connect and interact with your readers.

Find and cultivate sources.

Follow news and events in real time.

Discover story ideas.

Share scoops and useful information.

Promote your work.

AND – connect and interact with your readers.

Who’s using social media now? The majority of Twitter users are 35 and older (comScore, February 2009). Facebook’s fastest-growing group is women 55 and older, up 175 percent since last fall (insidefacebook.com). 50 percent of all adults will be active on social networking sites in 2010 (projection based on Pew Internet survey, 2008)

The majority of Twitter users are 35 and older (comScore, February 2009).

Facebook’s fastest-growing group is women 55 and older, up 175 percent since last fall (insidefacebook.com).

50 percent of all adults will be active on social networking sites in 2010 (projection based on Pew Internet survey, 2008)

What is journalism’s social media strategy? Institutional ? New York Times, AARP Personal ? Gabriela Zabalua, Jim Toedtman, Nicole Shea Topical ? Medicare, travel, personal finance Geographical ? Connect with people in Brazil or Omaha using brightkite.com or twitterlocal.net

Institutional ? New York Times, AARP

Personal ? Gabriela Zabalua, Jim Toedtman, Nicole Shea

Topical ? Medicare, travel, personal finance

Geographical ? Connect with people in Brazil or Omaha using brightkite.com or twitterlocal.net

Legal implications for publishing via social media Employee posts are actionable, whether they were “company-approved” or not. Issues to consider: Defamation, copyright infringement, libel. (Tony Russo v. Twitter) See the Citizen Media Law Project to keep up on the latest in online publishing issues.

Employee posts are actionable, whether they were “company-approved” or not.

Issues to consider: Defamation, copyright infringement, libel. (Tony Russo v. Twitter)

See the Citizen Media Law Project to keep up on the latest in online publishing issues.

Rules for social media journalism are all over the map Washington Post : Prior approval of editor. Wall Street Journal , LA Times : social media guidelines. Austin American-Statesman : Be responsible. The Record , Hackensack: Editors only.

Washington Post : Prior approval of editor.

Wall Street Journal , LA Times : social media guidelines.

Austin American-Statesman : Be responsible.

The Record , Hackensack: Editors only.

What’s journalism’s future in social media? -- “It’s not information overload, it’s filter failure.” -- Clay Shirky, author of Here Comes Everybody -- “We’re heading into an incredibly messy but also wonderful period of innovation and experimentation that combines technology and people and pushes great and outlandish ideas out into the real world. The result will be a huge number of failures but also a large number of successes. … This is why I’ve grown more and more certain that we will not lack for a supply of quality news and information.” – Dan Gillmor’s blog, May 2009

-- “It’s not information overload, it’s filter failure.”

-- Clay Shirky, author of Here Comes Everybody

-- “We’re heading into an incredibly messy but also wonderful period of innovation and experimentation that combines technology and people and pushes great and outlandish ideas out into the real world. The result will be a huge number of failures but also a large number of successes. … This is why I’ve grown more and more certain that we will not lack for a supply of quality news and information.”

– Dan Gillmor’s blog, May 2009

Where to find more on social media Websites that follow new media on a practical level: Mashable.com Readwriteweb.com Paidcontent.org Poynter.org (e-media tidbits) People who have useful takes on journalism and new media: JayRosen: @jayrosen_nyu DanGillmor: @dangillmor Clay Shirky: @cshirky Jeff Jarvis: @jeffjarvis

Websites that follow new media on a practical level:

Mashable.com

Readwriteweb.com

Paidcontent.org

Poynter.org (e-media tidbits)

People who have useful takes on journalism and new media:

JayRosen: @jayrosen_nyu

DanGillmor: @dangillmor

Clay Shirky: @cshirky

Jeff Jarvis: @jeffjarvis

Thanks to Lee Aase, Robin Lloyd, Dan Gillmor, Clay Shirky, Dave Moser, Liz Scherer, David Bradley, Amy Gahran, Joe Bonner, Leslie Ann Bradshaw, Jay Levy, Denise Graveline, Carl Zimmer, Andrew Revkin, Amy Webb, Sara Clarke, Ivan Oransky, Craig Stoltz, Jay Rosen, Russ Campbell, Paulo Ordoveza, Joe Neel, Molly McElroy, Allison Bland…. ….. and the many others who have helped me learn about social media.

Questions? Find these slides at: slideshare.com/nancyshute Find me at: [email_address] [email_address] twitter.com/nancyshute

Find these slides at:

slideshare.com/nancyshute

Find me at:

[email_address]

[email_address]

twitter.com/nancyshute