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Shapira Marketing Blogging Webinar June 2011-1
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Shapira Marketing Blogging Webinar June 2011-1


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    • 1. How to Blog More Effectively June 2011
    • 2.  
    • 3. Agenda
        • Goals of the Webinar
        • Optimize
          • How, What, When to Write
          • SEO for Blogs
          • General Recommendations
        • Publicize
          • Increasing Blog Traffic
    • 4. Nancy Shapira-Aronovic
        • The Founder and Manager of shapira marketing
        • Former Director of Corporate Marketing for the Formula Group
        • 20+ years experience in Marketing Management, AR and PR for Hi-Tech Companies
        • Lecturer on PR, Analyst Relations and Social Media
        • Blogger on Marketing, Social Media and PR
          • Technology PR, AR and Social Media Linkedin Group
          • Shapira Marketing on Facebook
    • 5. Optimize: How to Write a Good Blog Post
        • Choosing a Topic – take a little extra time defining your topic and the post will flow better and you’ll develop something that matters to readers.
        • Crafting Your Post’s Title – perhaps the most crucial part of actually getting readers to start reading your post when they see it in an RSS reader or search engine results page.
        • The Opening Line – first impressions matter. Once you’ve got someone past your post’s title your opening line draws them deeper into your post.
        • Your ‘point/s’ (making your posts matter) - a post needs to have a point. If it’s just an intriguing title and opening you’ll get people to read – but if the post doesn’t ‘matter’ to them it’ll never get traction.
        • Call to Action – driving readers to  do  something cements a post in their mind and helps them to apply it and helps you to make a deeper connection with them.
    • 6. Optimize: What to Write
        • Statistics, graphs and info graphics.
        • A collection of links and resources.
        • Videos are an interesting, engaging way to spice up your blog posts.
        • Interviews with industry thought leaders.
        • Use numbers in your title. It has been found that his most popular posts almost always included a number in them (i.e. 9 steps, 4 types, etc.)
        • Use Humor
        • Write a Series of Posts.
    • 7. Optimize: When to Write
    • 8. Optimize: When to Write
        • The best time is in the morning for most views
        • Social Media Sharing happens later in the afternoon
        • The best day to blog is the beginning of the week
        • The more frequently you blog—the more traffic you create
    • 9. Optimize: How to Use SEO to Bring Free Traffic to your Blog
        • Search Engine Optimization is a technique which helps search engines rank your site higher than the other sites in response to a search query.
        • SEO thus helps you get traffic from search engines.
    • 10. Optimize: Increase Google Traffic
    • 11. Optimize: Make Your Content Relevant
        • Keyword / Synonym in the page or site
          • Body content
          • URL
          • Page Title, ALT Texts, Meta Tags
    • 12. Optimize: How to Use ALT Text and meta tags
        • ALT = Image Alternate Text, search engines can “understand” pictures from it
        • Meta Tags = Text in the page code that is not visible in the browser.
          • Description – controls the display in the search results
          • Meta Keywords. Does not help SEO
    • 13. Optimize: How to Increase Popularity
        • Add external links to blog in order to increase popularity like a Blog Roll
        • Use Plugins like BlogGlue to check your SEO as you write your post and check your links
        • Try to Increase readers time on page
        • Analyse Readers behavior using google analytics and other tools
    • 14. Optimize: What are people searching for?
        • There are many free SEO and keyword research tools. Google Adwords Keywords Tool is the most recommended one
        • Don’t forget to select “Exact Match”
    • 15. Google AdWords
    • 16. Optimize: Learning SEO Techniques
        • Link to other sites
      • When relevant – link to other content on the web. Especially to other blog posts.
        • Trackback
      • If you link to a trackback enabled content (see example ), you may paste the trackback URL of places you linked to notify them that you linked to them.
        • Internal Links
      • Create relevant internal links to other posts in your blog, other blogs or website.
    • 17. Publicize: Recommendations
      • Submit your posts to social bookmarking sites
        • Taking the time to submit your best posts to social bookmarking sites such as Digg , StumbleUpon , Reddit and more can be a simple way to quickly boost traffic to your blog.
      • Join Forums, Web Rings or Online Groups .
        • Find online forums, web rings, groups or social networking sites such as Facebook and LinkedIn where you can share ideas and ask questions of like-minded individuals.
      • Nominate yourself and other blogs for blog awards
      • Harness the power of comments
        • Leave comments on other blogs to drive new traffic. Make sure you leave your blog's URL in your comment, so you create a link back to your own blog.
    • 18. Increase Visibility -Submit your blog’s URL
        • Google
        • Yahoo
        • The Open Directory
        • MSN Live Search
        • Bing
    • 19. Publicize: Recommendations
        • Create a list of favorite bloggers relevant to your market and put in a Blogroll. Then notify them that they made the list. If the list is good, they'll promote it, and possibly comment.
        • Link to your other posts within your current blog
        • Go back to older posts and add new links to current posts.
    • 20. Publicize: Recommendations
        • Join Blogging Communities:
        • Promote on Social Media:
          • Facebook
          • Twitter and Twibes
          • Industry Linkedin Groups
        • Ping Yourself:
          • Ping-o-Matic!
          • Pingoat
    • 21. Publicize: What is A Blog Alliance?
        • It’s a small group of people who banded together to promote each other using social media and personal blogs as the vehicles of choice to get messages out.
    • 22. Publicize: Blog Alliance
        • Create a Blog Alliance and leverage your relationships to increase readership
          • Comment on each others blogs for self promotion
          • Link to one another
          • Guest Post on each others blogs to gain a greater reader audience
    • 23. Publicize: Recommendations
        • Build an e-mail list and send subscribers to post archives
        • Disable comment moderation
        • Respond quickly to comments
        • Submit to blog directories:
    • 24. Resources
        • How to Use Your B2B Blog to Improve Lead Generation
        • 3 Guaranteed Ways to Improve Your Blog’s SEO Today
        • For Bloggers by Bloggers (Tips)
        • Hubspot ebook on Better Blogging for 2011
        • ProBlogger—Not just about making Money
    • 25. Questions?
    • 26. nancy shapira-aronovic manager, shapira marketing Cell: 054-4863888 Email: Twitter: nancyshapira Blog: http://shapiramarketing/blog Web: Linkedin: http://www.linkedin/in/nancyshapira Facebook: Skype: nancyshapira