Shapira Marketing Blogging Webinar June 2011-1

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  • 33

Transcript

  • 1. How to Blog More Effectively June 2011
  • 2.  
  • 3. Agenda
      • Goals of the Webinar
      • Optimize
        • How, What, When to Write
        • SEO for Blogs
        • General Recommendations
      • Publicize
        • Increasing Blog Traffic
  • 4. Nancy Shapira-Aronovic
      • The Founder and Manager of shapira marketing
      • Former Director of Corporate Marketing for the Formula Group www.formulagroup.com
      • 20+ years experience in Marketing Management, AR and PR for Hi-Tech Companies
      • Lecturer on PR, Analyst Relations and Social Media
      • Blogger on Marketing, Social Media and PR
        • http://shapiramarketing.com/blog
        • http://www.thecmosite.com/author.asp?section_id=1334&doc_id=206159
        • Technology PR, AR and Social Media Linkedin Group
        • Shapira Marketing on Facebook
  • 5. Optimize: How to Write a Good Blog Post
      • Choosing a Topic – take a little extra time defining your topic and the post will flow better and you’ll develop something that matters to readers.
      • Crafting Your Post’s Title – perhaps the most crucial part of actually getting readers to start reading your post when they see it in an RSS reader or search engine results page.
      • The Opening Line – first impressions matter. Once you’ve got someone past your post’s title your opening line draws them deeper into your post.
      • Your ‘point/s’ (making your posts matter) - a post needs to have a point. If it’s just an intriguing title and opening you’ll get people to read – but if the post doesn’t ‘matter’ to them it’ll never get traction.
      • Call to Action – driving readers to  do  something cements a post in their mind and helps them to apply it and helps you to make a deeper connection with them.
  • 6. Optimize: What to Write
      • Statistics, graphs and info graphics.
      • A collection of links and resources.
      • Videos are an interesting, engaging way to spice up your blog posts.
      • Interviews with industry thought leaders.
      • Use numbers in your title. It has been found that his most popular posts almost always included a number in them (i.e. 9 steps, 4 types, etc.)
      • Use Humor
      • Write a Series of Posts.
  • 7. Optimize: When to Write
  • 8. Optimize: When to Write
      • The best time is in the morning for most views
      • Social Media Sharing happens later in the afternoon
      • The best day to blog is the beginning of the week
      • The more frequently you blog—the more traffic you create
  • 9. Optimize: How to Use SEO to Bring Free Traffic to your Blog
      • Search Engine Optimization is a technique which helps search engines rank your site higher than the other sites in response to a search query.
      • SEO thus helps you get traffic from search engines.
  • 10. Optimize: Increase Google Traffic
  • 11. Optimize: Make Your Content Relevant
      • Keyword / Synonym in the page or site
        • Body content
        • URL
        • Page Title, ALT Texts, Meta Tags
  • 12. Optimize: How to Use ALT Text and meta tags
      • ALT = Image Alternate Text, search engines can “understand” pictures from it
      • Meta Tags = Text in the page code that is not visible in the browser.
        • Description – controls the display in the search results
        • Meta Keywords. Does not help SEO
  • 13. Optimize: How to Increase Popularity
      • Add external links to blog in order to increase popularity like a Blog Roll
      • Use Plugins like BlogGlue to check your SEO as you write your post and check your links
      • Try to Increase readers time on page
      • Analyse Readers behavior using google analytics and other tools
  • 14. Optimize: What are people searching for?
      • There are many free SEO and keyword research tools. Google Adwords Keywords Tool is the most recommended one
      • Don’t forget to select “Exact Match”
  • 15. Google AdWords
  • 16. Optimize: Learning SEO Techniques
      • Link to other sites
    • When relevant – link to other content on the web. Especially to other blog posts.
      • Trackback
    • If you link to a trackback enabled content (see example ), you may paste the trackback URL of places you linked to notify them that you linked to them.
      • Internal Links
    • Create relevant internal links to other posts in your blog, other blogs or website.
  • 17. Publicize: Recommendations
    • Submit your posts to social bookmarking sites
      • Taking the time to submit your best posts to social bookmarking sites such as Digg , StumbleUpon , Reddit and more can be a simple way to quickly boost traffic to your blog.
    • Join Forums, Web Rings or Online Groups .
      • Find online forums, web rings, groups or social networking sites such as Facebook and LinkedIn where you can share ideas and ask questions of like-minded individuals.
    • Nominate yourself and other blogs for blog awards
    • Harness the power of comments
      • Leave comments on other blogs to drive new traffic. Make sure you leave your blog's URL in your comment, so you create a link back to your own blog.
    • http://weblogs.about.com/od/bloggingtips/tp/TipsIncreaseBlogTraffic.01.htm
  • 18. Increase Visibility -Submit your blog’s URL
      • Google
      • Yahoo
      • The Open Directory
      • MSN Live Search
      • Bing
  • 19. Publicize: Recommendations
      • Create a list of favorite bloggers relevant to your market and put in a Blogroll. Then notify them that they made the list. If the list is good, they'll promote it, and possibly comment.
      • Link to your other posts within your current blog
      • Go back to older posts and add new links to current posts.
  • 20. Publicize: Recommendations
      • Join Blogging Communities:
        • Blogengage.com
        • MMOSocialNetwork.com
      • Promote on Social Media:
        • Facebook
        • Twitter and Twibes
        • Industry Linkedin Groups
      • Ping Yourself:
        • Ping-o-Matic!
        • Pingoat
  • 21. Publicize: What is A Blog Alliance?
      • It’s a small group of people who banded together to promote each other using social media and personal blogs as the vehicles of choice to get messages out.
  • 22. Publicize: Blog Alliance
      • Create a Blog Alliance and leverage your relationships to increase readership
        • Comment on each others blogs for self promotion
        • Link to one another
        • Guest Post on each others blogs to gain a greater reader audience
  • 23. Publicize: Recommendations
      • Build an e-mail list and send subscribers to post archives
      • Disable comment moderation
      • Respond quickly to comments
      • Submit to blog directories: http://www.toprankblog.com/rss-blog-directories/
  • 24. Resources
      • How to Use Your B2B Blog to Improve Lead Generation
      • 3 Guaranteed Ways to Improve Your Blog’s SEO Today
      • For Bloggers by Bloggers (Tips)
      • Hubspot ebook on Better Blogging for 2011
      • ProBlogger—Not just about making Money
  • 25. Questions?
  • 26. nancy shapira-aronovic manager, shapira marketing Cell: 054-4863888 Email: nancy@shapiramarketing.com Twitter: nancyshapira Blog: http://shapiramarketing/blog Web: www.shapiramarketing.com Linkedin: http://www.linkedin/in/nancyshapira Facebook:http://www.facebook.com/pages/Shapira-Marketing/ Skype: nancyshapira