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More than two-thirds (67%) of senior-level public relations (PR) professionals say their companies are now engaging in social media on some level and 69% say social media will be a top priority for PR in 2011, according to a survey from Vocus . Fully 80% of PR professional say social media will be more important in the coming year.
Surveyed PR professionals say social media is maturing in their companies:
25% say their companies contribute value via social media content.
23% are sharing brand-related stories via social channels.
93% of all b2b marketers are engaged to some extent in social media marketing , with the most-used channel, LinkedIn, employed by 72% of survey respondents. Facebook (71%) and Twitter (67%) are nearly as popular, and together these three form the core of most b2b marketers' social media programs. The online survey was conducted in January and February, and attracted 577 respondents.
84 percent of journalists like to get pitched via email. In addition to email, these journalists also use Facebook (79 percent), LinkedIn (64 percent), and Twitter (58 percent) to search out potential stories.
It should be noted that the numbers for each of the social media platforms had gone up since the previous year, Facebook by more than 20 percentage points, LinkedIn by a more modest 13 percentage points and Twitter by more than 35 percentage points.
“ Cisco spends less time telling reporters and bloggers what it is we expect them to write, and more time helping them understand how what Cisco is doing might fit with their interests.
“… [I]t’s pretty clear where the press release will go next : It’s going to get shorter; link to more sources; be focused on simplification and explanation; and it’ll come in many more flavors. Practically speaking that means the press release of the future will deliver its content in text, video, SMS, microblog and podcast form, to any choice of device, whenever the reader decides
David McCulloch , director of public relations at Cisco Systems :
AllTop : The purpose of Alltop is to help you answer the question, “What’s happening?” in “all the topics” that interest you.
Klout : This will allow you to identify some of the key conversation drivers in the areas you are interested in.
BackTweets : If you are running a campaign and want to see how much traffic has been driven to the 'target' of your activity, type it in here and you'll get an idea of how much that site address is being shared.
Wordle : Want to creatively present what a blog is all about? This does it for you in seconds. Especially useful if you want to get a quick overview about what a blogger writes / is passionate about.
Social Media Press Release Distribution Services
PitchEngine : Create a Pitch™ and share your news, announcement or promotion directly with your customers.
CNW : Think of CNW's Social Media Release as an add-on to your traditional news release - it provides the online audience with a place to go for multimedia content and conversation about your message.
PRX Builder : PRX Builder allows anyone to create an online press release (also known as a Social Media Release, or SMR). PRX Builder is a simple wizard that walks you through each step. Write your content, insert links, add images and video; everything you need is right here.
Social Platforms to Connect Journalists and PR professionals
There is also a growing demand for social platforms that make it easier for journalists and PR reps to contact one another.
Social Media/PR Consulting, Execution and Training
Nancy’s deep understanding of a company's public relations and online marketing needs is always very helpful in building the right mix of services and content. Nancy is always an extremely valuable partner of my marketing team and her continuous efforts, initiatives and genuine concern for the company's success are always of great value. Mona Yona Popillan, Infogin March 29, 2011
“ Nancy is a true professional with deep and vast knowledge of the Social Media arena. She and her team provided us with invaluable information, guidance and support in the field. With Nancy's rich knowledge and pleasant personality she makes a great partner to companies seeking to enhance their Social Media presence.” Thom Rosing, Optiway, April 1, 2011