Smithsonian Mobile Strategic Planning Kick-off

From “we do the talking” to “you do the talking”: Smithsonian Mobile Strategic Planning 22 July 2010 Smithsonian Institution

What are our audiences looking for? http://si.edu/visit/InfoCenter/videotour.htm

mLearning Workshops http://www.smithsonianeducation.org/educators/professional_development/mobile_learning_2010.html

What are our audiences asking?
Some of the mLearning participants’ responses:
What is this place?
Why is it called the “Smithsonian”?
How big is it? How big are the collections?
How many museums are there?
What is the Castle?
What is all this stuff?
What matters? What’s important? Why?
For a personal connection – touch
For the pleasure of recognition

The POST Method: Audience (People) -led
People : who among the Smithsonian’s many audiences are using mobile devices, and how? What future trends are expected?
Objectives: which of the Smithsonian’s objectives, both on a central and unit level, can and should be achieved using mobile platforms?
Strategy: How will we decide what we do, and who has roles and responsibilities in that process? What resources need to be available, and what changes do we need to make to our current culture and business practices to realize our goals for mobile?
Technology: What content and services should be implemented with SMS, mobile Web, downloadable mobile content or smartphone applications? And how do we prepare for new technologies to come?

Why mobile?
A groovy new set of gadgets?
A new set of tools and platforms for communications, learning and developing and distributing content?
A fundamentally new way of connecting, collaborating and educating?
Photo CC licensed: http://www.flickr.com/photos/jdlasica/138927384/

The Smithsonian More than 30 million visitors in 2009 & 180 million ‘virtual’ visitors

The Smithsonian has become a Distributed Network and…

At least half of the Institution’s platforms are already mobile.

So if we want to meet our audiences where they are
And take them some place new…

Mobile is a great vehicle http://www.youtube.com/watch?v=6ILQrUrEWe8 In 8 years, the standard phone will be 20x more powerful than it is today. It’s not just a phone, it’s a computer.

Mobile is personal and social

Mobile is a Platform for doing work Today we expect Tomorrow we’ll expect
Electricity
Heating/cooling
Copy machines
E-mail
Meeting rooms
Wireless everywhere
Mobile access to everything
Location-based data
Mobile data capture from cameras, sensors, gps

The Smithsonian Commons
“ The Smithsonian Commons is built with mobile users in mind. It’s an anywhere, anytime Smithsonian.”
Smithsonian Commons Prototype

Thinking outside the Acropolis The Reynold’s Center, home of the Smithsonian American Art Museum & National Portrait Gallery

Thinking about the Agora Kogod Courtyard of the DW Reynolds Center; quotation by Steven Zucker, 2008

Photo by Mike Lee, 2007; from American Art Flickr Group Thinking about audiences beyond the museum’s walls and website

Falling on deaf ears? http://picasaweb.google.com/anup.rao/HaifaAkkoIsrael#4954285426665324562

Thinking outside the audiotour box Means going from headphones to microphones

From “We do the talking” to “We help our audiences do the talking.” http://smithsonian20.si.edu/schedule_webcast2.html

iGo: 1994 http://www.worldmind.com/media/text/clients/visible/visible.html

Podcasts

Cellphone tours

Smithsonian Connections

NMAI.SI.edu/mobile http://smithsonian-webstrategy.wikispaces.com/Fritz+Scholder+mobile+web+tour

Mobile.NASM.SI.edu http://smithsonian-webstrategy.wikispaces.com/NASM+Mobile+Website

GoSmithsonian.com (mobile) http://smithsonian-webstrategy.wikispaces.com/GoSmithsonian+Mobile

Design USA at Cooper-Hewitt “ Don’t even think about not using it because then you won’t truly see the show.” http://smithsonian-webstrategy.wikispaces.com/Design+USA+iPod+Touch+tour Roberta Smith, NY Times , 14 January 2010 http://www.nytimes.com/2010/01/15/arts/design/15design.html

MEanderthal http://smithsonian-webstrategy.wikispaces.com/MEanderthal

Yves Klein at the Hirshhorn http://smithsonian-webstrategy.wikispaces.com/Design+USA+iPod+Touch+tour

iPads & E-book Readers Laboratory for Visual Learning, Harvard-Smithsonian Center for Astrophysics See forthcoming Journal of Special Education Technology http://gizmodo.com/5491048/the-barnes--noble-ereader-ipad-app-is-on-the-way-but-will-apple-maim-it

Also in the Pipeline
Mall visitors’ app
Mobile cross-collections search
NMNH Leaf-identifier app
NMAI exhibition tour app
Zoo app
Cross-platform games
Mobile giving
Experiments in Augmented Reality

And the sisters – & brothers – are doin’ it for themselves

What will SI Mobile look like?
A Smithsonian Mobile Architecture and framework
Standards
Best practice documentation and training
Infrastructure
A Mobile Toolkit

Some of the tools…
Smithsonian Commons Mobile
Collections search
Image delivery
Events calendars
Maps and wayfinding
“ About…” content and functionality
Visitor feedback capture
Social media functions/communities of interest
Mobile metrics and campaign functions
Mobile advertising and promotions
Location-based functions
Augmented reality
?? What would you add?

Mobile in the big picture
Mobile is an integral part of the Web & New Media Strategy
Can I do this on my mobile phone?

How will we get there?
Market research analysis on SI's audiences and mobile best practice from the culture industry & beyond
A clear and supportive process for developing mobile projects and products
Mobile strategy with a roadmap and priorities, milestones and deliverables (what we want to do mapped onto what we can do, evolving over time)
A growing mobile development resource library, including best practices, training, standards, and tools
Recommendations on governance, infrastructure, standards, resources and practices required for growth
Strategic Planning Deliverables June-July 2010 & ongoing Aug-Sep 2010 & ongoing Aug-Sep 2010 & ongoing From June 2010 Autumn/Winter 2010 – a living document

Resources
Mobile pages on the Smithsonian’s Web & New Media Strategy Wiki: http://smithsonian-webstrategy.wikispaces.com/Mobile
Mobile Sharepoint wiki: https://collab.si.edu/sites/OUSFA-OCIO/WNMS/wiki/Wiki%20Pages/Mobile%20Workgroup%20%28iPhone%20Apps,%20Mobile%20Web,%20etc.%29.aspx
Voice your Vision group & Smithsonian Mobile YouTube: http://www.youtube.com/user/SmithsonianMobile
From June 2010: mLearning workshops & summit
Mobile Fair 4 August 2010

Encontrismo Think differently And ask lots of questions! http://www.ekainberri.com

Smithsonian Mobile Strategic Planning Kick-off

by nancyproctor on Oct 03, 2010

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Smithsonian Mobile Strategic Planning Kick-off — Presentation Transcript