• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Radical Social Media: Mobilizing Museum Communities to do Meaningful Work
 

Radical Social Media: Mobilizing Museum Communities to do Meaningful Work

on

  • 13,681 views

Presentation at the Kom je ook? conference from Mediamatic, 9 Dec 2010, Amsterdam

Presentation at the Kom je ook? conference from Mediamatic, 9 Dec 2010, Amsterdam

Statistics

Views

Total Views
13,681
Views on SlideShare
13,660
Embed Views
21

Actions

Likes
1
Downloads
20
Comments
0

3 Embeds 21

http://paper.li 17
http://edicolaeuropea.blogspot.com 3
http://twittertim.es 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • We’ve already touched on how non-profit network effects help ensure the museum’s sustainability. The network effect also extends to our other two metrics of relevance and quality. Quality & relevance are very closely connected of course; as Chris Anderson has said, “in the eye of the beholder” because whatever is relevant to us, responds to our interests and needs in a given moment, is what we place the greatest value on. Value is not the same thing as quality, but something experienced as value is often perceived as quality.
  • In this project I’d like to leverage the fact that mobile is both very social and very personal. Mobile is an ideal vehicle for niche content, experiences & audiences because both personal – intimate, even - and social.The highly personal nature of the mobile experience also makes mobile a great vehicle for the kind of niche content and experiences that museums excel at. + How many people do you let whisper in your ear?Or put content onto your personal, mobile device that is always with you, and usually carried very close to your body? Although it’s arguably the social applications that make mobile products revolutionary, it may just be the intimate, personal nature of the mobile experience that ‘makes them stick(y)’! ;-)
  • http://geschiedenis.vpro.nl/themasites/mediaplayer/index.jsp?media=19799217&refernr=19265092&portalnr=4158511&hostname=geschiedenis&mediatype=video&portalid=geschiedenis

Radical Social Media: Mobilizing Museum Communities to do Meaningful Work Radical Social Media: Mobilizing Museum Communities to do Meaningful Work Presentation Transcript

  • Radical Social Media:
    Mobilizing Museum Communities
    to do Meaningful Work
    Kom je ook?
    Amsterdam 9 December 2010
    Nancy Proctor proctorn@si.edu
  • What do you find hard in your work?
    What would help?
    More money
    More staff
    More time
    Culture change
    Other…
  • The Business of Museums
    Invaluable collections = highest possible quality
    Public good = relevance & service for all
    ‘Forever business’ = must be sustainable
  • A crazy idea?
    “A Wikipedia of the Physical World”
    http://smithsonian20.si.edu/schedule_webcast2.html
  • Wikipedia
    …78 million visitors monthly as of January 2010. There are more than 91,000 active contributors working on more than 17,000,000 articles in more than 270 languages.
    That means the average contributor works on ~186 articles?!
  • Meaningful Workers
    http://www.flickr.com/photos/cambodia4kidsorg/4294119350/
  • Powerhouse Museum: original online record, incomplete
    http://www.powerhousemuseum.com/dmsblog/index.php/2009/04/27/
    another-opac-discovery-the-gambey-dip-circle-and-the-value-of-minimal-tombstone-data/
    7
  • Powerhouse Museum: 1 week later…
    http://www.powerhousemuseum.com/collection/database/?irn=248651
    8
  • V&A Crowdsourcing
  • Citizen Science
  • Save Outdoor Sculpture! / Wikipedia Saves Public Art
    http://maps.google.com/ User-created content: Save Outdoor Sculpture!
    http://en.wikipedia.org/wiki/Wikipedia:WikiProject_Wikipedia_Saves_Public_Art
  • BeExtra.org
    http://museummobile.info/archives/234
  • Text Messaging
    http://www.impactlab.net/2009/09/27/omg-text-messaging-does-not-harm-kids-spelling-abilities/
  • Twitter Hashtags
    http://joblessrob.com/job-search/how-to-use-twitter-hashtags-to-boost-your-job-search/
  • Mobile Social Media as Art
    Halsey Burgund’sScapes
    deCordova Sculpture Park & Museum
    Lincoln, MA – until Nov 14
    http://wiki.museummobile.info/archives/16082
  • Mobile is personal
    andsocial
  • Mobile is Disruptive
    More than a new set of tools and platforms for communicating, learning and developing, accessing and distributing… content
    http://www.queerty.com/smithsonian-not-pleased-with-patrons-bringing-aids-jesus-back-into-the-museum-on-an-ipad-20101206/
    A fundamentally new way of connecting, collaborating, producing, educating – and intervening.
  • It’s not (just) about the technology
    Fraunhofer Institute, Kunstmuseum Bonn: ‘Beat Zoderer’ exhibition (Listen project) 2003
  • Stedelijk Museum, 1952
    http://geschiedenis.vpro.nl/artikelen/19265092/
    http://musematic.net/2009/05/19/about-that-1952-sedelijk-museum-audio-guide-and-a-certain-willem-sandburg/
  • Think outside the audiotour box
    From headphones to microphones
    “From we do the talking to we help you do the talking”
    – Chris Anderson
  • Designing Mobile Social Media
    Metrics of Success: Is the mobile program…
    Making the museum more relevant?
    Improving the quality of the collections, events or museum experience?
    Making the museum and its activities more sustainable?
  • Make the mobile program relevant
    Know the museum’s mission and goals
    What do the core collection & activities offer over the long term?
    Know the target audience
    Metrics, bookmarking, favorites & collections, questions & comments…
    “Meet them where they are…”
    Location-based services, social media platforms, games, APIs, Google maps, iTunes U
  • Cultivate quality of collections, content and experience
    “… And take them somewhere new.”
    Recommendations: “if you liked…”; Timely contextual info and alerts; Augmented Reality & other location-based discoveries
    Invest in quality content
    Highest possible resolution, production values, range of media, quality metadata
    Make it findable
    Tagging, geocoding, interactive maps, clear interfaces
  • Build for sustainability
    Cultivate conversations & communities of interest
    Forums, citizen scientists/curators; Rewards and incentives for connecting
    Think cross-platform
    Integrate across platforms and with real world connector events
    Adopt content standards
    http://wiki.MuseumMobile.info/Standards
  • SI Mobile Strategic Goals
    Information architecture and framework for connecting SI mobile properties and initiatives
    Common resources for developing best-in-class mobile products and initiatives
    Infrastructure
    Standards for content, data and platform management
    Governance
    http://www.si.edu/
    commons
    http://smithsonian-webstrategy.wikispaces.com/Mobile
  • Network Effects
    Edward Hoover, 2010, from Flickr.
  • Radical Social Media
    mobilizes the museum’s communities to do meaningful work
    http://www.artdaily.org/index.asp?int_sec=2&int_new=43113
  • More about Mobile
    http://smithsonian-webstrategy.wikispaces.com/Mobile
    http://wiki.museummobile.info/
    http://tatehandheldconference.pbworks.com
    #mtogo
    #simobile
    Nancy Proctor proctorn@si.edu