Outside in the Agora Presentation to the 2008 DEN (Digital Heritage Netherlands) Conference Nancy Proctor, Smithsonian Ame...
It’s NOT about the Technology ‘ Teaser’ from the Soundbytes audio tour of the Science Museum, London, by Antenna Audio
Nancy Proctor, ProctorN@si.edu FIAMP 16 October 2008 Fraunhofer Institute, Kunstmuseum Bonn:  ‘Beat Zoderer’ exhibition (L...
Interpretation is as essential to the Museum as cutlery is to a banquet Beth Lipman,  Bancketje (Banquet)  2003

<ul><li>Some visitors may bring their own, </li></ul><ul><li>Some may eat only the finger food, </li></ul><ul><li>Some may...
But what is the Museum in this Web 2.0 world of information on demand?
The American Art Museum
The Museums…
The Museum has become a  Distributed Network
Photo by Mike Lee, 2007; from SAAM Flickr Group Our audiences now access American Art through a wide range of platforms  b...
The Museum is transforming from Acropolis…
…  into Agora
Nancy Proctor,  [email_address]  9 December 2008 <ul><li>A Community </li></ul><ul><li>A Mash-up </li></ul><ul><li>A Site ...
1. The Museum as Community <ul><li>Nikki de Saint Phalle,  Tirage,  1961 </li></ul>
Voting & Polling
MyCollection
Bookmarking <ul><li>Tate Modern Study 4-25 June 2005   </li></ul><ul><li>43% of visitors bookmarked </li></ul><ul><li>3.53...
Tate Txt
2. The Museum as Mash-up <ul><li>“ Meet them where they are,  </li></ul><ul><li>and take them some place new.” </li></ul><...
Save Outdoor Sculpture!
The Museum Shuffle <ul><li>EyeLevel.si.edu </li></ul><ul><li>April 4, 2008 </li></ul><ul><li>Blog post by  </li></ul><ul><...
3. The Museum as Site of Socratic Dialogue <ul><li>SmartHistory.org </li></ul>
Curators in Dialogue: American Art Podcast
Learning through Teaching <ul><li>AmericanArt.si.edu/podcasts </li></ul>
User-Generated Content
4. The Museum is Fun! Nancy Proctor,  [email_address]  9 December 2008
Ghosts of a Chance:  A Case Study in the Museum as Agora Nancy Proctor, ProctorN@si.edu 12 November 2008
What is an ARG? <ul><li>Alternate Reality Game </li></ul><ul><li>A kind of ‘scavenger hunt’ for the 21st century </li></ul...
Ghosts of a Chance is: <ul><li>1. The mystery of the haunting of two Luce Center ‘curators’, Daisy and Daniel </li></ul>Na...
Ghosts of a Chance is: <ul><li>2. The story-within-a-story of four, 19th century characters who are haunting the American ...
Ghosts of a Chance is: <ul><li>3. A hunt for clues to the identity of the ghosts </li></ul>Nancy Proctor, ProctorN@si.edu ...
Ghosts of a Chance is: <ul><li>4. A one-day exhibition in the Luce Center of objects related to the story, made by players...
Ghosts of a Chance is: <ul><li>5. A series of events and tours of sites where the game’s story unfolds </li></ul><ul><ul><...
Ghosts of a Chance is: <ul><li>6. Six scavenger hunts at SAAM  </li></ul><ul><li>on October 25, 2008 </li></ul>Nancy Proct...
Where GOAC was played: <ul><li>In the ‘Real World’ </li></ul><ul><li>An ARG fest for ‘hard-core’ players in Boston </li></...
Where GOAC was played: <ul><li>Online </li></ul><ul><li>The GOAC website:  GhostsofaChance.com </li></ul><ul><li>The Arger...
Clues by text message Nancy Proctor, ProctorN@si.edu 12 November 2008
A clue from a mystery caller Nancy Proctor, ProctorN@si.edu 12 November 2008
A clue seen through a window Nancy Proctor, ProctorN@si.edu 12 November 2008
An Art Demonstrator? Nancy Proctor, ProctorN@si.edu 12 November 2008
A chef in the galleries? Nancy Proctor, ProctorN@si.edu 12 November 2008
Let them eat cake! Nancy Proctor, ProctorN@si.edu 12 November 2008
And dance! Nancy Proctor, ProctorN@si.edu 12 November 2008
Getting Creative Nancy Proctor, ProctorN@si.edu 12 November 2008
Everyone’s a winner! Nancy Proctor, ProctorN@si.edu 12 November 2008
Player Feedback <ul><li>I just first want to emphasize how fun Ghosts of a Chance was.  My husband and I had a really fun ...
Player Feedback <ul><li>My 8 year old (3rd grade) daughter and I had a FANTASTIC time, and … she wants to bring her friend...
Three Principles for the  21st Century Museum <ul><li>Interpretation is essential. </li></ul><ul><li>It’s not about the te...
Four Characteristics of the Museum as Agora <ul><li>The Museum is a community. </li></ul><ul><li>The Museum is a mash-up. ...
Above all,  the Museum’s Agora is <ul><li>Outside   </li></ul><ul><li>or  beyond   </li></ul><ul><li>the Museum’s walls an...
Credits & Links <ul><li>ScienceMuseum.org.uk </li></ul><ul><li>AntennaAudio.com </li></ul><ul><li>Tate.org.uk/modern/multi...
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N Proctor Mobile Interp9 Dec08

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"Outside in the Agora" presentation on mobile interpretation and the museum 2.0 to the DEN (Digital Heritage Netherlands) Conference, Dec 9, 2008, by Nancy Proctor, Head of New Media, Smithsonian American Art Museum

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  • N Proctor Mobile Interp9 Dec08

    1. 1. Outside in the Agora Presentation to the 2008 DEN (Digital Heritage Netherlands) Conference Nancy Proctor, Smithsonian American Art Museum [email_address] 9 December 2008 Mobile Interpretation and Socratic Dialogue in the 21 st Century Museum
    2. 2. It’s NOT about the Technology ‘ Teaser’ from the Soundbytes audio tour of the Science Museum, London, by Antenna Audio
    3. 3. Nancy Proctor, ProctorN@si.edu FIAMP 16 October 2008 Fraunhofer Institute, Kunstmuseum Bonn: ‘Beat Zoderer’ exhibition (Listen project) 2003 Fraunhofer Institute, Kunstmuseum Bonn: ‘Beat Zoderer’ exhibition (Listen project) 2003
    4. 4. Interpretation is as essential to the Museum as cutlery is to a banquet Beth Lipman, Bancketje (Banquet) 2003

    5. 5. <ul><li>Some visitors may bring their own, </li></ul><ul><li>Some may eat only the finger food, </li></ul><ul><li>Some may choose another restaurant, </li></ul><ul><li>Many will go away hungry, </li></ul><ul><li>feeling uninvited and unwelcome . </li></ul>If the Museum doesn’t provide it:
    6. 6. But what is the Museum in this Web 2.0 world of information on demand?
    7. 7. The American Art Museum
    8. 8. The Museums…
    9. 9. The Museum has become a Distributed Network
    10. 10. Photo by Mike Lee, 2007; from SAAM Flickr Group Our audiences now access American Art through a wide range of platforms beyond the museum’s walls and website
    11. 11. The Museum is transforming from Acropolis…
    12. 12. … into Agora
    13. 13. Nancy Proctor, [email_address] 9 December 2008 <ul><li>A Community </li></ul><ul><li>A Mash-up </li></ul><ul><li>A Site for Socratic Dialogue </li></ul><ul><li>Fun! </li></ul>The Museum as Agora is:
    14. 14. 1. The Museum as Community <ul><li>Nikki de Saint Phalle, Tirage, 1961 </li></ul>
    15. 15. Voting & Polling
    16. 16. MyCollection
    17. 17. Bookmarking <ul><li>Tate Modern Study 4-25 June 2005 </li></ul><ul><li>43% of visitors bookmarked </li></ul><ul><li>3.53 pages bookmarked on average </li></ul><ul><li>44% of visitors clicked through to the Tate website from their emails </li></ul><ul><li>19% of visitors taking the multimedia tour went to Tate’s website after their visit as a result of their bookmarks </li></ul>
    18. 18. Tate Txt
    19. 19. 2. The Museum as Mash-up <ul><li>“ Meet them where they are, </li></ul><ul><li>and take them some place new.” </li></ul><ul><li>Michael Edson, </li></ul><ul><li>Head of Digital & Web Strategy, Smithsonian Institution </li></ul>
    20. 20. Save Outdoor Sculpture!
    21. 21. The Museum Shuffle <ul><li>EyeLevel.si.edu </li></ul><ul><li>April 4, 2008 </li></ul><ul><li>Blog post by </li></ul><ul><li>Howard Kaplan </li></ul><ul><li>on </li></ul><ul><li>“ Merce C” </li></ul><ul><li>By Franz Klein </li></ul>
    22. 22. 3. The Museum as Site of Socratic Dialogue <ul><li>SmartHistory.org </li></ul>
    23. 23. Curators in Dialogue: American Art Podcast
    24. 24. Learning through Teaching <ul><li>AmericanArt.si.edu/podcasts </li></ul>
    25. 25. User-Generated Content
    26. 26. 4. The Museum is Fun! Nancy Proctor, [email_address] 9 December 2008
    27. 27. Ghosts of a Chance: A Case Study in the Museum as Agora Nancy Proctor, ProctorN@si.edu 12 November 2008
    28. 28. What is an ARG? <ul><li>Alternate Reality Game </li></ul><ul><li>A kind of ‘scavenger hunt’ for the 21st century </li></ul><ul><li>Played across both ‘real world’ and digital spaces, including web, phone & text message </li></ul><ul><li>Involves collaboration among large and disparate communities to ‘solve’ the game </li></ul><ul><li>Unfolds through stories that change and are developed dialectically by the game’s designers in response to the players </li></ul>Nancy Proctor, ProctorN@si.edu 12 November 2008
    29. 29. Ghosts of a Chance is: <ul><li>1. The mystery of the haunting of two Luce Center ‘curators’, Daisy and Daniel </li></ul>Nancy Proctor, ProctorN@si.edu 12 November 2008
    30. 30. Ghosts of a Chance is: <ul><li>2. The story-within-a-story of four, 19th century characters who are haunting the American Art Museum </li></ul>Nancy Proctor, ProctorN@si.edu 12 November 2008
    31. 31. Ghosts of a Chance is: <ul><li>3. A hunt for clues to the identity of the ghosts </li></ul>Nancy Proctor, ProctorN@si.edu 12 November 2008
    32. 32. Ghosts of a Chance is: <ul><li>4. A one-day exhibition in the Luce Center of objects related to the story, made by players in response to four ‘challenges’ </li></ul>Nancy Proctor, ProctorN@si.edu 12 November 2008
    33. 33. Ghosts of a Chance is: <ul><li>5. A series of events and tours of sites where the game’s story unfolds </li></ul><ul><ul><li>An ARG festival </li></ul></ul><ul><ul><li>The Natural History Museum </li></ul></ul><ul><ul><li>The National Cemetery </li></ul></ul><ul><ul><li>The American Art Museum </li></ul></ul>Nancy Proctor, ProctorN@si.edu 12 November 2008
    34. 34. Ghosts of a Chance is: <ul><li>6. Six scavenger hunts at SAAM </li></ul><ul><li>on October 25, 2008 </li></ul>Nancy Proctor, ProctorN@si.edu 12 November 2008
    35. 35. Where GOAC was played: <ul><li>In the ‘Real World’ </li></ul><ul><li>An ARG fest for ‘hard-core’ players in Boston </li></ul><ul><li>The basement and forensic labs of the Natural History Museum </li></ul><ul><li>The Congressional Cemetery </li></ul><ul><li>In the American Art Museum, including the Luce Center and GOAC exhibition </li></ul><ul><li>Over 250 players at the Museum on October 25, 2008. </li></ul>Nancy Proctor, ProctorN@si.edu 12 November 2008
    36. 36. Where GOAC was played: <ul><li>Online </li></ul><ul><li>The GOAC website: GhostsofaChance.com </li></ul><ul><li>The Argers’ forum (a blog): http://forums.unfiction.com/forums/viewtopic.php?t=26261 </li></ul><ul><li>The SAAM website: AmericanArt.si.edu </li></ul><ul><li>SAAM’s blog: Eyelevel.si.edu </li></ul><ul><li>Facebook </li></ul><ul><li>Smithsonian Magazine website: www.smithsonianmag.com/arts-culture/atm-game-200810.html </li></ul><ul><li>More than 6000 players participated online over 2 months. </li></ul>Nancy Proctor, ProctorN@si.edu 12 November 2008
    37. 37. Clues by text message Nancy Proctor, ProctorN@si.edu 12 November 2008
    38. 38. A clue from a mystery caller Nancy Proctor, ProctorN@si.edu 12 November 2008
    39. 39. A clue seen through a window Nancy Proctor, ProctorN@si.edu 12 November 2008
    40. 40. An Art Demonstrator? Nancy Proctor, ProctorN@si.edu 12 November 2008
    41. 41. A chef in the galleries? Nancy Proctor, ProctorN@si.edu 12 November 2008
    42. 42. Let them eat cake! Nancy Proctor, ProctorN@si.edu 12 November 2008
    43. 43. And dance! Nancy Proctor, ProctorN@si.edu 12 November 2008
    44. 44. Getting Creative Nancy Proctor, ProctorN@si.edu 12 November 2008
    45. 45. Everyone’s a winner! Nancy Proctor, ProctorN@si.edu 12 November 2008
    46. 46. Player Feedback <ul><li>I just first want to emphasize how fun Ghosts of a Chance was. My husband and I had a really fun time doing it. </li></ul><ul><li>… We also like the integration of text messaging and cell phones -- both of those things made it more than just a 'regular' scavenger hunt. </li></ul><ul><li>I think it did make me look at art museums, in particular SAAM, in a different way. We certainly spent more time in the museum than we would have otherwise… </li></ul><ul><li>Even though we were 'exposed' to the whole museum, I also liked that there were a couple of pieces of art that we actually had to sit and ponder… I never would have spent the time staring into the painting and trying to understand it if it weren't part of a task. </li></ul><ul><li>I think it would be great to turn this into a shorter, user-centered, on-demand version. In fact, I think something like this would be a LOT more fun than some of the passive audio tours that you get in a lot of museums, and would allow for more user-generated content. </li></ul>
    47. 47. Player Feedback <ul><li>My 8 year old (3rd grade) daughter and I had a FANTASTIC time, and … she wants to bring her friends with her next time. </li></ul><ul><li>We definitely went to parts of the museum that we would not have gone to previously. It definitely made art more interactive. </li></ul><ul><li>I LOVED INTERACTING WITH THE MUSEUM & OBJECTS INSTEAD OF JUST LOOKING AT THINGS AND OBSERVING AND JUDGING - IT WAS TONS OF FUN TO FEEL A PART OF IT ALL! … ALSO MADE IT FEEL LESS PRECIOUS … ALL FELT A LITTLE MORE PERSONALLY CONNECTED … </li></ul><ul><li>I liked the game because normally at art museums I get bored after a while but this gave me something to do. I would definitely do it again or recommend it to someone else. </li></ul><ul><li>I have spent quite some time in art museums and this is probably the first time that it felt like the museum was meant to be fun and interactive rather than more somber and pensive. It was really refreshing and definitely gave me a sense of community with the people who were coordinating the event and the other people participating in it. </li></ul>
    48. 48. Three Principles for the 21st Century Museum <ul><li>Interpretation is essential. </li></ul><ul><li>It’s not about the technology. </li></ul><ul><li>The Museum is a Distributed Network. </li></ul>
    49. 49. Four Characteristics of the Museum as Agora <ul><li>The Museum is a community. </li></ul><ul><li>The Museum is a mash-up. </li></ul><ul><li>The Museum is a site of Socratic dialogue. </li></ul><ul><li>The Museum is fun! </li></ul>
    50. 50. Above all, the Museum’s Agora is <ul><li>Outside </li></ul><ul><li>or beyond </li></ul><ul><li>the Museum’s walls and website </li></ul><ul><li>As well as </li></ul><ul><li>central to </li></ul><ul><li>and at the heart of </li></ul><ul><li>the Museum experience </li></ul>Nancy Proctor, ProctorN@si.edu 12 November 2008
    51. 51. Credits & Links <ul><li>ScienceMuseum.org.uk </li></ul><ul><li>AntennaAudio.com </li></ul><ul><li>Tate.org.uk/modern/multimediatour/ Wiki </li></ul><ul><li>SmartHistory.org </li></ul><ul><li>EyeLevel.si.edu </li></ul><ul><li>AmericanArt.si.edu/podcasts </li></ul><ul><li>Nancy Proctor at ProctorN@si.edu </li></ul>
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