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Museum as Platform; Curator as Champion
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Museum as Platform; Curator as Champion

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"Museum as Platform; Curator as Champion: Learning to sing in the age of social media," a presentation by Nancy Proctor at the conference, "Event Culture: The Museum and Its Staging of Contemporary …

"Museum as Platform; Curator as Champion: Learning to sing in the age of social media," a presentation by Nancy Proctor at the conference, "Event Culture: The Museum and Its Staging of Contemporary Art" organized by the Copenhagen Doctoral School of Cultural Studies, Department of Arts and Cultural Studies, Louisiana Museum of Modern Art, 7 November 2009.
Creative Commons License Attribution-Noncommercial 3.0 United States


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  • How many people have taken an audio or multimedia tour? Did they enjoy their experience?
  • But in fact, I think of SAAM like this: a multinodal and multimodal network - a distributed network, in fact. My aim is to build content, experiences, and services that reach visitors wherever and whenever they happen to be on this network.
  • Transcript

    • 1. Museum as Platform; Curator as Champion Nancy Proctor, Smithsonian American Art Museum [email_address] 7 November 2009 Learning to sing in the age of social media
    • 2.
      • Event Culture:
      • The Museum and Its Staging of Contemporary Art
      • Copenhagen Doctoral School
      • of Cultural Studies
      • Department of Arts and Cultural Studies
      • Louisiana Museum of Modern Art
      • 7 November 2009
      • Creative Commons License Attribution-Noncommercial 3.0 United States
    • 3. Dr Ralph Stanley: Curator of the Song http://drshow.org http://drralphstanley.com Nancy Proctor, ProctorN@si.edu
    • 4. Are museums a fad? Nancy Proctor, ProctorN@si.edu
    • 5. What is the Museum … in this Web 2.0 world of information on demand? Nancy Proctor, ProctorN@si.edu
      • From presentation to performance
      • From permanent to temporary
      • From knowledge to events
    • 6. The American Art Museum Nancy Proctor, ProctorN@si.edu
    • 7. The Museums… Nancy Proctor, ProctorN@si.edu
    • 8. Photo by Mike Lee, 2007; from SAAM Flickr Group Our audiences now access American Art through a wide range of platforms beyond the museum’s walls and website Nancy Proctor, ProctorN@si.edu
    • 9. The Museum has become a Distributed Network Nancy Proctor, ProctorN@si.edu
    • 10. The Museum is transforming from Acropolis… Nancy Proctor, ProctorN@si.edu
    • 11. … into Agora Nancy Proctor, ProctorN@si.edu
    • 12. In & Out Nancy Proctor, ProctorN@si.edu – Curator David Allison, Chair of Information Technology & Communication, National Museum of American History, Smithsonian Institution Out In Stability/stodginess Change Curators as experts Curators as collaborators & brokers Monographs Stories Control Collaboration Web 1.0 Web 1.0, 2.0 and 3.0
    • 13. Your museum is social media Nancy Proctor, ProctorN@si.edu
    • 14. Tate Britain, 2007: How We Are: Photographing Britain
    • 15. Brooklyn Museum, 2008: Click! A Crowd-Curated Exhibition
    • 16. Smithsonian American Art Museum, 2009: Fill the Gap! Nancy Proctor, ProctorN@si.edu
    • 17. Milwaukee Art Museum, 2009: American Furniture, Googled Nancy Proctor, ProctorN@si.edu
    • 18. Torrance Art Museum, 2009: On Gonzo Curating
      • To engage others, to become more collaborative and interactive with outside curators and professionals worldwide, to see our programming develop more hand-in-hand with a global enquiry and with curators in different contexts with different aims and agendas, alongside fulfilling our obligation to visually and intellectually engage a myriad of different types of visitor….
      • http://www.torranceartmuseum.com/gonzocurating.php
      Nancy Proctor, ProctorN@si.edu
    • 19. Who is a curator? http://smithsonian20.si.edu/schedule_webcast2.html Nancy Proctor, ProctorN@si.edu
    • 20. Powerhouse Museum: original online record, incomplete Nancy Proctor, ProctorN@si.edu
    • 21. Powerhouse Museum: 1 week later… http://www.powerhousemuseum.com/collection/database/?irn=248651 Nancy Proctor, ProctorN@si.edu
    • 22. “ Society doesn’t need newspapers. What we need is journalism.”
      • For the next few decades, journalism will be made up of overlapping special cases. Many of these models will rely on amateurs as researchers and writers. Many of these models will rely on sponsorship or grants or endowments instead of revenues. Many of these models will rely on excitable 14-year-olds distributing the results. Many of these models will fail. No one experiment is going to replace what we are now losing with the demise of news on paper, but over time, the collection of new experiments that do work might give us the journalism we need.
      • – Clay Shirky, “Newspapers and Thinking the Unthinkable,” 2009.
      Nancy Proctor, ProctorN@si.edu
    • 23. And we need curation – but who is a curator?
      • While scholars and museum visitors contribute to the enrichment of curatorial practice through a social media dialogue, I do not share the view that using social media makes everyone a curator. Curators are the most trusted art experts, whose aggregated knowledge, critical thinking abilities, and aesthetic observations define the meaning and value of art.
      • – Neal Stimler, Metropolitan Museum of Art
      Nancy Proctor, ProctorN@si.edu
    • 24. Nancy Proctor, [email_address] 9 December 2008
      • Inspire us with their passion;
      • Identify, research & preserve our cultural treasures…
      • And make them relevant to our lives;
      In the Agora, we need curators who:
    • 25. Nancy Proctor, [email_address] 9 December 2008
      • Help us see, read & think critically;
      • Curate the conversation;
      • Take us from “ we do the talking” to “we help you do the talking”.
      In the Agora, we need curators who:
    • 26. Lining the song Nancy Proctor, ProctorN@si.edu