Your SlideShare is downloading. ×
0
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Mobile in Museum Studies (for NYU Abu Dhabi)
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Mobile in Museum Studies (for NYU Abu Dhabi)

742

Published on

Presentation to workshop at NYU on museum studies for Abu Dhabi.

Presentation to workshop at NYU on museum studies for Abu Dhabi.

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
742
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. From Headphones to Microphones Mobile as Radical Social Media In the Museum of the 21st Century Nancy Proctor, Smithsonian Institution 28 Oct 2011
  • 2. Are museums a fad?Nancy Proctor, ProctorN@si.edu 2
  • 3. What is the Museumin this Web 2.0 world of information on demand? 3
  • 4. The MuseumNancy Proctor, ProctorN@si.edu 4
  • 5. The Museum is a Social Network
  • 6. The Museum is transforming from Acropolis…10/28/2011 Nancy Proctor, ProctorN@si.edu Nancy Proctor, proctorn@si.edu 6 6http://www.trekearth.com/gallery/Europe/Greece/Attica/Attiki/Athens/photo442345.htm
  • 7. … into Agora
  • 8. What is mobile?
  • 9. Mobile includes both: Pocketable & Portable (phones, iPods, gaming devices) (tablets and eReaders) Smartphones & ‘Dumb’ phones (apps and mobile web) (voice calls and txting) Podcasts & other downloadable (video and audio) content (PDFs, eBooks) BYOD & mobile devices provided (bring your own device) on-site by SI museums & Large-screen websites Mobile web sites on mobile devices
  • 10. In the Museum asDistributed Network… 10
  • 11. …at least half of the Museum’s platforms are already mobile. 11
  • 12. So if we want tomeet our audiences where they are And take them some place new…
  • 13. Mobile is a great vehicle http://www.youtube.com/watch?v=6ILQrUrEWe8 13
  • 14. Mobile Metrics New Categories: Creating Working Learninghttp://mashable.com/2011/03/23/mobile-by-the-numbers-infogrpahic/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Mashable+%28
  • 15. Mobile is a unique mix:of the personal and the social
  • 16. Mobile is Disruptive Both A new set of tools and platforms for communications, learning and developing and distributing content Photo CC licensed: http://www.flickr.com/photos/jdlasica/13892 7384/
  • 17. Mobile is DisruptiveAnd also:A fundamentallynew way ofconnecting, collaborating andlearning http://www.queerty.com/smithsonian-not-pleased-with-patrons- bringing-aids-jesus-back-into-the-museum-on-an-ipad-20101206/
  • 18. How does mobiletransform the museum?
  • 19. The Multiplatform Museum Museum
  • 20. The Multiplatform Museum Museum
  • 21. More than multiplatform…
  • 22. The Museum is a Distributed Network Edward Hoover, 2010, from Flickr.
  • 23. from Disruptiveto Transformative= Strategic
  • 24. “You don’t need amobile strategy;you need mobile to bepart of the strategy.”
  • 25. SI Mobile’s Strategy1. Integrate mobile into everything we do to create a whole greater than the sum of its parts;2. Transform the way the Institution works in order to achieve its strategic goals and vision for the 21st century.Metrics of success:Accessibility, Quality, Relevance, Sustainabilityand Accountability
  • 26. SI Mobile’s Vision Recruit the worldto increase and diffuse knowledgeby using mobile platforms to enlistcollaborators globally in undertaking the realand important work of the Institution. Put the Smithsonian not just in the people’s pockets, but in their hands.
  • 27. The People’s InstitutionLouise Rochon Hoover, James Smithson:"Secretary Henry Posts Daily “for the increaseWeather Map in Smithsonian and diffusion ofBuilding, 1858.” knowledge” The Megatherium Club, a group of young naturalists who collected for the Smithsonian in the 19th C. http://en.wikipedia.org/wiki /Megatherium_Club
  • 28. How do we Recruit the World?
  • 29. It’s NOT about the TechnologyFraunhofer Institute, Kunstmuseum Bonn: ‘Beat Zoderer’ exhibition (Listen project) 2003
  • 30. Falling on deaf ears?Nancy Proctor, ProctorN@si.edu http://picasaweb.google.com/anup.rao/HaifaAkkoIsrael#4954285426665324562Handheld Conference 3 June 302009
  • 31. Thinking outside the audiotour box “From we do the talking to From Headphonesyou Microphones we help to do the talking.” – Chris Anderson, Wired, Smithsonian 2.0 Conference, 24 Jan 2009 http://smithsonian20.si.edu/schedule_webcast2.html10/28/2011 Nancy Proctor, proctorn@si.edu 31
  • 32. NMNH Leafsnap10/28/2011 Nancy Proctor, proctorn@si.edu 32
  • 33. “6 years old & they already see the opportunities here. Thank you for opening the door to the future!”
  • 34. Smithsonian Mobile10/28/2011 Nancy Proctor, proctorn@si.edu 34
  • 35. Mobile Social Media as ArtHalsey Burgund’s ScapesdeCordova Sculpture Park & MuseumLincoln, MA – until Nov 14 http://wiki.museummobile.info/archives/16082
  • 36. Stories from Main Street http://storiesfrommainstreet.org/10/28/2011 Nancy Proctor, proctorn@si.edu 37
  • 37. Stories from Main Street http://storiesfrommainstreet.org/10/28/2011 Nancy Proctor, proctorn@si.edu 38
  • 38. More about Mobile• http://si.edu/mobile• http://smithsonian- webstrategy.wikispaces.com/Mobile• http://wiki.museummobile.info/• http://tatehandheldconference.pbworks.com#mtogo#SImobile• @NancyProctor, proctorn@si.edu

×