Mobile in Museum Studies (for NYU Abu Dhabi)


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Presentation to workshop at NYU on museum studies for Abu Dhabi.

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Mobile in Museum Studies (for NYU Abu Dhabi)

  1. 1. From Headphones to Microphones Mobile as Radical Social Media In the Museum of the 21st Century Nancy Proctor, Smithsonian Institution 28 Oct 2011
  2. 2. Are museums a fad?Nancy Proctor, 2
  3. 3. What is the Museumin this Web 2.0 world of information on demand? 3
  4. 4. The MuseumNancy Proctor, 4
  5. 5. The Museum is a Social Network
  6. 6. The Museum is transforming from Acropolis…10/28/2011 Nancy Proctor, Nancy Proctor, 6 6
  7. 7. … into Agora
  8. 8. What is mobile?
  9. 9. Mobile includes both: Pocketable & Portable (phones, iPods, gaming devices) (tablets and eReaders) Smartphones & ‘Dumb’ phones (apps and mobile web) (voice calls and txting) Podcasts & other downloadable (video and audio) content (PDFs, eBooks) BYOD & mobile devices provided (bring your own device) on-site by SI museums & Large-screen websites Mobile web sites on mobile devices
  10. 10. In the Museum asDistributed Network… 10
  11. 11. …at least half of the Museum’s platforms are already mobile. 11
  12. 12. So if we want tomeet our audiences where they are And take them some place new…
  13. 13. Mobile is a great vehicle 13
  14. 14. Mobile Metrics New Categories: Creating Working Learning
  15. 15. Mobile is a unique mix:of the personal and the social
  16. 16. Mobile is Disruptive Both A new set of tools and platforms for communications, learning and developing and distributing content Photo CC licensed: 7384/
  17. 17. Mobile is DisruptiveAnd also:A fundamentallynew way ofconnecting, collaborating andlearning bringing-aids-jesus-back-into-the-museum-on-an-ipad-20101206/
  18. 18. How does mobiletransform the museum?
  19. 19. The Multiplatform Museum Museum
  20. 20. The Multiplatform Museum Museum
  21. 21. More than multiplatform…
  22. 22. The Museum is a Distributed Network Edward Hoover, 2010, from Flickr.
  23. 23. from Disruptiveto Transformative= Strategic
  24. 24. “You don’t need amobile strategy;you need mobile to bepart of the strategy.”
  25. 25. SI Mobile’s Strategy1. Integrate mobile into everything we do to create a whole greater than the sum of its parts;2. Transform the way the Institution works in order to achieve its strategic goals and vision for the 21st century.Metrics of success:Accessibility, Quality, Relevance, Sustainabilityand Accountability
  26. 26. SI Mobile’s Vision Recruit the worldto increase and diffuse knowledgeby using mobile platforms to enlistcollaborators globally in undertaking the realand important work of the Institution. Put the Smithsonian not just in the people’s pockets, but in their hands.
  27. 27. The People’s InstitutionLouise Rochon Hoover, James Smithson:"Secretary Henry Posts Daily “for the increaseWeather Map in Smithsonian and diffusion ofBuilding, 1858.” knowledge” The Megatherium Club, a group of young naturalists who collected for the Smithsonian in the 19th C. /Megatherium_Club
  28. 28. How do we Recruit the World?
  29. 29. It’s NOT about the TechnologyFraunhofer Institute, Kunstmuseum Bonn: ‘Beat Zoderer’ exhibition (Listen project) 2003
  30. 30. Falling on deaf ears?Nancy Proctor, Conference 3 June 302009
  31. 31. Thinking outside the audiotour box “From we do the talking to From Headphonesyou Microphones we help to do the talking.” – Chris Anderson, Wired, Smithsonian 2.0 Conference, 24 Jan 2009 Nancy Proctor, 31
  32. 32. NMNH Leafsnap10/28/2011 Nancy Proctor, 32
  33. 33. “6 years old & they already see the opportunities here. Thank you for opening the door to the future!”
  34. 34. Smithsonian Mobile10/28/2011 Nancy Proctor, 34
  35. 35. Mobile Social Media as ArtHalsey Burgund’s ScapesdeCordova Sculpture Park & MuseumLincoln, MA – until Nov 14
  36. 36. Stories from Main Street Nancy Proctor, 37
  37. 37. Stories from Main Street Nancy Proctor, 38
  38. 38. More about Mobile•• http://smithsonian-••• @NancyProctor,