Evaluating mobile success for AAM2013

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“Recruiting the World” - so how's that going for you? Presentation in the "Evaluating Mobile Success" panel at AAM2013, Baltimore, 21 May 2013. See also presentations by the other panelists:

Matthew Fisher: http://www.slideshare.net/nightkitcheninteractive/is-it-working
Loic Tallon http://www.slideshare.net/LoicT/120520-loic-aam-apps-effective-ss-22423632
Matthew Petrie: (coming)

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  • Amy Sample Wardhttp://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing-whats-the-difference-and-the-opportunity/
  • Evaluating mobile success for AAM2013

    1. 1. “Recruiting the World”So how’s that going for you?Nancy Proctor, Smithsonian Institution@nancyproctor proctorn@si.edu http://slideshare.net/nancyproctor
    2. 2. “The Wikipedia of the Physical World”.A Crazy Idea?@NancyProctor proctorn@si.edu#AAM2013 5/21/13Chris Anderson Webcast "Reimagining the Smithsonian in the Digital Age”
    3. 3. SI Mobile’s VisionRecruit theWorldto increase anddiffuse knowledgePut theSmithsonian notjust in people’spockets, but intheir hands.http://smithsonian-webstrategy.wikispaces.com/Mobile+Strategic+Planning@NancyProctor proctorn@si.edu #AAM2013 5/21/13
    4. 4. Crowdsourcing at the Smithsonian.There is nothing new under the sun. – Ecclesiastes 1:9@NancyProctor proctorn@si.edu #AAM2013 5/21/13
    5. 5. The Smithsonian InstitutionStaff : Volunteers6,000 staff 6,500 volunteers@NancyProctor proctorn@si.edu #AAM2013 5/21/13
    6. 6. Thinking Outside the AudioTour BoxFrom Headphones to Microphones“From we do the talking towe help you do the talking.” –Chris Anderson, Wired, Smithsonian2.0 Conference, 24 Jan 2009“From interpretation toconversation.” – Max Anderson;“Gather, Steward, and Converse,”The Art Newspaper, 8 June 2010@NancyProctor proctorn@si.edu #AAM2013 5/21/13
    7. 7. @NancyProctor proctorn@si.eduhttp://halseyburgund.com/work/scapes/#AAM2013 5/21/13
    8. 8. @NancyProctor proctorn@si.eduhttp://halseyburgund.com/work/scapes/#AAM2013 5/21/13
    9. 9. @NancyProctor proctorn@si.eduhttp://halseyburgund.com/work/scapes/#AAM2013 5/21/13
    10. 10. Scapes: http://wiki.museummobile.info/archives/16082Manifesto: http://wiki.museummobile.info/archives/62Roundware: http://roundware.orgMobile Transformations1.“Stops” become soundtracks2.Soundtracks are no longer linear3.The broadcast is a conversation4.The conversation is asynchronous5.The body is the interface@NancyProctor proctorn@si.edu #AAM2013 5/21/13
    11. 11. 40+ SI Mobile Projects to Date@NancyProctor proctorn@si.edu #AAM2013 5/21/13Find all#SImobileapps atSI.edu/Mobile
    12. 12. “Recruiting the World”So how’s that going for you?@NancyProctor proctorn@si.edu #AAM2013 5/21/13
    13. 13. Wikipedia’s WorldCuratingProducingCommentingSharingWatching1,45877,00017,682,781410,000,000@NancyProctor proctorn@si.edu #AAM2013 5/21/13
    14. 14. Smithsonian Mobile@NancyProctor proctorn@si.edu #AAM2013 5/21/13
    15. 15. SI Mobile’s RecruitsCuratingProducingCommentingSharingWatching.01~7035,0001:500@NancyProctor proctorn@si.edu #AAM2013 5/21/13
    16. 16. Stories from Main Streethttp://storiesfrommainstreet.org@NancyProctor proctorn@si.edu #AAM2013 5/21/13
    17. 17. Stories From Main StreetContributions@NancyProctor proctorn@si.edu #AAM2013 5/21/13
    18. 18. Stories from Main StreetCuratingProducingCommentingSharingWatching.0128816,0001:55@NancyProctor proctorn@si.edu #AAM2013 5/21/13
    19. 19. Access American Stories@NancyProctor proctorn@si.edu #AAM2013 5/21/13
    20. 20. Access American StoriesCuratingProducingCommentingSharingWatching.011056781:6@NancyProctor proctorn@si.edu #AAM2013 5/21/13
    21. 21. Crowdsourcing Vs. CommunitySourcingIn your database,attends your events,connected on Facebook,Twitter, LinkedIn orphysicallyin your area.You don’t know andcannot contact directly.NetworkCrowdCommunityYourOrg.But your Community can.Don’t know you andneed consistentand compellingmessages totake anyaction.This is thecommunity of yourcommunity: their family,friends, coworkersand connections.You want toconvert thenetwork to jointhe community.You do not know. Receives yourmessages via the network.@NancyProctor proctorn@si.edu #AAM2013 5/21/13
    22. 22. Crowdsourcing@NancyProctor proctorn@si.edu #AAM2013 5/21/13
    23. 23. Community-sourcing@NancyProctor proctorn@si.edu #AAM2013 5/21/13
    24. 24. Product or Process?The process of crowdsourcing projectsfulfills the mission of digital collectionsbetter than the resulting searches [withmetadata enhanced by crowdsourcing].– Trevor Owens“Crowdsourcing Cultural Heritage: The Objectives Are Upside Down”@NancyProctor proctorn@si.edu #AAM2013 5/21/13
    25. 25. @NancyProctor proctorn@si.edu #AAM2013 5/21/13

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