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SFMSDC Presentation

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December 4, 2009

December 4, 2009
Broward College
Pembroke Pines, FL

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  • Libby and JackLeonard RobbinsJim BlosserHow did they get it done?
  • They wrote press releasesCalled volunteersMailed lettersEventually built a website
  • More than 1,000,000 watched.
  • The multiplier of number of Google searches in April for dominos video vs Obama
  • The challenge – hardest for me, hardest for my boss and my boardWhen the community foundation website was (is) an online brochure – I control the message.Dominos got to control the message.You got to control the message.You got to control your brand.
  • Your brand is not your logo.It’s the collective – the collective perception by audience.
  • 95 principles for communicating online - 1999
  • Social v. LocalGot on twitter – everyone was doing itDoubled his clientele because he started using Twitter.Not only his clientele – but the CoffeeGroundz Community
  • California Red Legged Frog
  • California Red Legged Frog
  • This is the opportunity.Markets used to be groups of people, demographics, geography.Today markets are also conversations.You still need to know who your audience is and how you are talking to them.And – what they need to know. NOT – what you want to tell them.How are you going to tell them?

SFMSDC Presentation SFMSDC Presentation Presentation Transcript

  • Brand Management:using social media to grow your business
  • Nancy JonesChief Communications OfficerCommunity Foundation of Broward
  • What We’ll Talk About
    How we got here
    Challenges of social media
    Tools you can use
    Tell some stories
    Conversation
  • “The challenge that comes with the freedom of the internet is that any idiot with a camera and an internet link can do stuff like this and ruin the reputation of a brand that’s nearly 50 years old.”
  • 10
  • This is NOT Your Brand
  • THIS is Your Brand
  • And this
  • And This is Your Brand
  • The whole is greater than the sum of its parts.
    -Aristotle
  • Markets are conversations.
    Yes, conversations.
  • Rubicon Consulting
    2007
    Ten Commandments
    2. Be Yourself
    7. Internet Strengthens Great Brands
    8. Forget About Mass Markets
  • Develop a constituency. Serve them. Listen to them. Work with them, don’t have them work for you. Give them power and control and then fasten your seatbelts because all the rules change.
    – Nancy White, Full Circle Associates
  • Develop a constituency. Serve them. Listen to them. Work with them, don’t have them work for you. Give them power and control and then fasten your seatbelts because all the rules change.
    – Nancy White, Full Circle Associates
  • Develop a constituency. Serve them. Listen to them. Work with them, don’t have them work for you. Give them power and control and then fasten your seatbelts because all the rules change.
    – Nancy White, Full Circle Associates
  • Develop a constituency. Serve them. Listen to them. Work with them, don’t have them work for you. Give them power and control and then fasten your seatbelts because all the rules change.
    – Nancy White, Full Circle Associates
  • Change the Way You Think
  • The message is not about you
    it is about why the messenger cares.”
    -Katya Andresen, author, Robin Hood Marketing
  • Cool Tools
  • Weblogs: BLOGS
  • it’s a conversation
    voting, widgets, threading
  • RSS – Really Simple Syndication
  • 4 Years
    38 Years
    13 Years
  • Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.
  • Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.
  • 3
    24/7/365/60
    >60 days
  • Brand Management:using social media to grow
    your business
  • Who is using your site
    Where are they spending time – Google Analytics
    Who is reading your email – Constant Contact, Emma
  • Tell Your Stories
  • Be Bold
  • Be Creative
  • What is Your Story?
  • http://rubiconconsulting.com/thinking/newsletter/2006/11/cluetrain_2007_ten_commandment.html
    http://www.WordPress.com
    http://www.Technorati.com
    http://www.google.com/reader/view/
    http://www.PollDaddy.com
    http://blogsearch.google.com/
    http://www.chipin.com/
    http://sproutinc.com/
    http://www.lovewithoutboundaries.com/
    http://tweetdeck.com/beta/
    http://www.tweepler.com/
    http://www.tweetlater.com/
    http://www.tweetsgiving.com/
    http://www.ning.com
    http://www.pbworks.com
    http://www.basecamphq.com
    http://www.5pmweb.com
    http://www.vimeo.com
    http://www.tubemogul.com
    http://www.change.org
    http://www.care2.org
    http://blamedrewscancer.com/
  • Nancy Jones
    Community Foundation of Broward
    njones@cfbroward.org
    954.761.9503
    954.294.7199.mobile
    @nancyjones
    didyouhappen.wordpress.com
    slideshare.net/nancyjones1