SFMSDC Presentation

Brand Management:using social media to grow your business

Nancy JonesChief Communications OfficerCommunity Foundation of Broward

What We’ll Talk About
How we got here
Challenges of social media
Tools you can use
Tell some stories
Conversation

“The challenge that comes with the freedom of the internet is that any idiot with a camera and an internet link can do stuff like this and ruin the reputation of a brand that’s nearly 50 years old.”

This is NOT Your Brand

THIS is Your Brand

And this

And This is Your Brand

The whole is greater than the sum of its parts.
-Aristotle

Markets are conversations.
Yes, conversations.

Rubicon Consulting
2007
Ten Commandments
2. Be Yourself
7. Internet Strengthens Great Brands
8. Forget About Mass Markets

Develop a constituency. Serve them. Listen to them. Work with them, don’t have them work for you. Give them power and control and then fasten your seatbelts because all the rules change.
– Nancy White, Full Circle Associates

Change the Way You Think

The message is not about you
it is about why the messenger cares.”
-Katya Andresen, author, Robin Hood Marketing

Cool Tools

Weblogs: BLOGS

it’s a conversation
voting, widgets, threading

RSS – Really Simple Syndication

4 Years
38 Years
13 Years

Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.

Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.

3
24/7/365/60
>60 days

Brand Management:using social media to grow
your business

Who is using your site
Where are they spending time – Google Analytics
Who is reading your email – Constant Contact, Emma

Tell Your Stories

Be Bold

Be Creative

What is Your Story?

http://rubiconconsulting.com/thinking/newsletter/2006/11/cluetrain_2007_ten_commandment.html
http://www.WordPress.com
http://www.Technorati.com
http://www.google.com/reader/view/
http://www.PollDaddy.com
http://blogsearch.google.com/
http://www.chipin.com/
http://sproutinc.com/
http://www.lovewithoutboundaries.com/
http://tweetdeck.com/beta/
http://www.tweepler.com/
http://www.tweetlater.com/
http://www.tweetsgiving.com/
http://www.ning.com
http://www.pbworks.com
http://www.basecamphq.com
http://www.5pmweb.com
http://www.vimeo.com
http://www.tubemogul.com
http://www.change.org
http://www.care2.org
http://blamedrewscancer.com/

Nancy Jones
Community Foundation of Broward
njones@cfbroward.org
954.761.9503
954.294.7199.mobile
@nancyjones
didyouhappen.wordpress.com
slideshare.net/nancyjones1

SFMSDC Presentation

by nancyjones1 on Dec 03, 2009

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SFMSDC Presentation — Presentation Transcript