Nancy JonesChief Communications OfficerCommunity Foundation of BrowardAlex – MBANancy – JNKE

Alex – MBA

Nancy – JNKE

What We’ll Talk AboutHow we got hereChallenges of social mediaOpportunities of itTools you can useTell some storiesConversation

“The challenge that comes with the freedom of the internet is that any idiot with a camera and an internet link can do stuff like this and ruin the reputation of a brand that’s nearly 50 years old.”

10

This is NOT Your Brand

THIS is Your Brand

And this

And This is Your Brand

The whole is greater than the sum of its parts.-Aristotle

The message is not about you[the charity] it is about why the messenger cares.”-Katya Andresen, author, Robin Hood Marketing

ValueWhat makes the person nod their headin agreement.Vision Kum-ba-Yah The “then” statement that would happen if the value came true.BarrierThe response to your audience’s “Yeah, but…” it is helpful to list the barrier(s) first.AskWhat you want your audience to do.

Markets are conversations.Yes, conversations.

Rubicon Consulting2007Ten Commandments2. Be Yourself7. Internet Strengthens Great Brands8. Forget About Mass Markets

Develop a constituency. Serve them. Listen to them. Work with them, don’t have them work for you. Give them power and control and then fasten your seatbelts because all the rules change.– Nancy White, response for nonprofits

Develop a constituency. Serve them. Listen to them. Work with them, don’t have them work for you. Give them power and control and then fasten your seatbelts because all the rules change.– Nancy White, response for nonprofits

Develop a constituency. Serve them. Listen to them. Work with them, don’t have them work for you. Give them power and control and then fasten your seatbelts because all the rules change.– Nancy White, response for nonprofits

Develop a constituency. Serve them. Listen to them. Work with them, don’t have them work for you. Give them power and control and then fasten your seatbelts because all the rules change.– Nancy White, response for nonprofits

Change the Way You Think

The Social PTAEasy for me to engageMobile AlertFacebook EventForwardPostStatusGoogle SiteAgendaChatPost

The Social PTADuring the MeetingMobile QuestionsFacebook EventLive updatesImagesTwitter#VSYPTA

Cool Tools

Weblogs: BLOGS

RSS – Really Simple Syndicationit’s a conversationvoting, widgets, threading$$$

4 Years38 Years13 Years

$10M in 2 Years60M People270,000 Causes53,000 NonprofitsCauses

$10M in 2 Years

60M People

270,000 Causes

53,000 Nonprofits

So, I have followers and fans and friends – what about the money?

Who is using your siteWhere are they spending timeWho is reading your email – Constant Contact, EmmaUse awareness hubsChange.orgCare2

Tell Your Stories

Embed a Widget

Be BoldBe Creative

What is Your Story?

http://rubiconconsulting.com/thinking/newsletter/2006/11/cluetrain_2007_ten_commandment.htmlhttp://www.WordPress.comhttp://www.Technorati.comhttp://www.google.com/reader/view/http://www.PollDaddy.comhttp://blogsearch.google.com/http://www.chipin.com/http://sproutinc.com/http://www.lovewithoutboundaries.com/http://tweetdeck.com/beta/http://www.tweepler.com/http://www.tweetlater.com/http://www.tweetsgiving.com/http://www.ning.comhttp://www.pbworks.comhttp://www.basecamphq.comhttp://www.5pmweb.comhttp://www.vimeo.comhttp://www.tubemogul.comhttp://www.change.orghttp://www.care2.orghttp://blamedrewscancer.com/

Nancy JonesCommunity Foundation of Browardnjones@cfbroward.org954.761.9503954.294.7199.mobile@nancyjonesdidyouhappen.wordpress.com