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In airline parlance, the term ‘non-rev’ refers to the non-revenue passengers who come on
board an aircraft. These are typically airline staff, who serve the airline and make use of
their benefit or rebate passes to travel on airlines. The essence of the
terminology comes from the fact that these travelers don\'t bring in any money to the
airline. This paper attempts to view this scenario from a different perspective. Why is staff
travel still classiffed as ‘non-rev’? Why have airlines not really taken a leap to analyze the
revenue angle in it?