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Facebook for Professionals

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With 500 million people using Facebook, if it were the population of a country, it would be the 3rd biggest in the world. According to CBC, 900,000 Canadians signed up for the first time to Facebook …

With 500 million people using Facebook, if it were the population of a country, it would be the 3rd biggest in the world. According to CBC, 900,000 Canadians signed up for the first time to Facebook in May of this year.

In our Facebook for Professionals workshop you will learn:

- how Business Professionals use Facebook
- how to set-up a business professional profile and business networking page
- examples of local and global companies
- how to set-up a group and business page
- what the difference is between the two
- how to communicate with potential clients
- how to drive traffic to your website

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Transcript

  • 1. Facebook for Professionals Nancy Beth Guptill & Maureen Kerr Cool Tools for Social Media
  • 2. Introductions
  • 3. Agenda ● Introductions and how everyone is currently using Facebook ● Benefits of using Facebook for business ● How Business Professionals use Facebook ● How to set up a Business Page and a Group – difference between the two ● Communicating with Potential Clients ● Driving Traffic to Your Website
  • 4. How did Facebook begin?
  • 5. If Facebook were a country... ● From: clickymedia.co.uk
  • 6. The Growth ● clickymedia.co.uk
  • 7. Facebook Facts
  • 8. Using Facebook for Business ● Most popular social network with over 500 million users ● A tool for connecting people with those around them ● Provides the opportunity for users to experience the personality of your brand online ● As a marketer, you can use Facebook to expand your online footprint and engage with customers directly ● The largest Mall in the world where your Business Page is your 'store front' – if people like what they see, they'll stop in
  • 9. Defining A Facebook Strategy Hub & Spoke
  • 10. Your social media strategy should have the end result of identifying “highgrade” pro- spects that you know are interested in your business and thus have a better chance of becoming a cus- tomer. Defining A Facebook Strategy
  • 11. Business Goals for Facebook 1) Get found by people who are searching for your products or services 2) Connect and engage with current and potential customers 3) Create a community around your business (a tribe and hungry crowd) 4) Promote other content you create, including webinars, blog articles, or other resources 5) ULTIMATE: Drive traffic to your website and blog, sign up for your e-zine
  • 12. Your Business Reasons? What are your business reasons for being on Facebook? • Update your followers on latest developments • Answer questions about your products and services • Share information about your company • Create photo albums of products or events • Broadcast news and views What else?
  • 13. MORE Facebook Facts ● Facebook rules state a business can not set itself up with a personal account ● You can only have one personal account, with a limit of 5000 Friends ● You can segment your friends into lists; you can have 100 lists, with 1000 friends per list ● A business MUST have a business page or group page ● You can have unlimited business pages and groups
  • 14. Using Facebook as a Networking Tool ● Create a Professional Profile ● Create a 'Professional' Friend List ● Use Facebook Groups – join groups of interest, create your own [Evaluate group based on recent news, wall postings, member list, discussion boards] ● Post introductions on walls of groups and business pages with link-backs ● Participate in 'discussions' and 'reviews' ● After meeting someone in person, ask to keep in touch, find and friend them on Facebook
  • 15. Creating A Professional Profile ● Show your full name, job history and schooling. ● Only add work-related email accounts / IM. ● Only add industry contacts as friends. ● Only join networks related to school and work. ● Only have one professional looking photo or do not include a photo. ● If “blasts from the past” try to find you this is where they’ll end up and you can add them as a contact without revealing lots of personal information to them. ● http://www.socialmediaexaminer.com/facebook-101- business-guide/
  • 16. DEMONSTRATION Need a Volunteer – Who Doesn't Have a Facebook Account? ● Maureen will walk us through setting up a professional business profile account
  • 17. Creating 'Professional' Friend List List Segmentation ● Go to 'Home' – click on 'Friends' ● Click 'Edit Friends' ● Click 'Create a List' ● Name your list ● Select contacts
  • 18. Profile vs Pages Profiles are meant for people Pages are meant for businesses Differences between Business Pages and Personal Profiles: 1) Pages allow for multiple administrators to help manage the account 2) Pages are, by default, public and will rank in Facebook and public search results 3) Pages are split into different categories (local businesses, brands, musicians) that help you get listed in more relevant search results 4) Personal profiles have friends, requiring mutual acceptance, while anyone can become a fan of your Page
  • 19. Account Types ● Personal Account – restricted to 5000 friends - Personal Profile vs. Professional Personal Profile ● Business Account Only – unlimited likes, limited usage ● Business Page – unlimited Fans / Likes ● Group – restricted to 5000 members (messaging will be disabled)
  • 20. Business Page vs Group GROUPS – organizing around ideas and topics ● Groups are for members to connect, share and collaborate on a given topic or idea ● Groups are effectively used as a tool to build awareness around various ideas ● Ability to make them 'exclusive' and 'by invitation only'
  • 21. Business Page vs Group Business Page – entities and organizations can broadcast information ● A tool for companies and public figures to engage their fans and customers ● Facebook users can interact with companies and public profiles they wish to follow ● Build a community
  • 22. Facebook Page vs Group
  • 23. Facebook Page vs Group The key distinction is a group is for a community of people with common interest, while a page represents a brand or entity of which there are “fans.”
  • 24. EXAMPLES ● PAGES: http://www.facebook.com/marketingtwins http://www.facebook.com/peiflavours?v=wall ● GROUPS: http://www.facebook.com/group.php?gid=42317699692 http://www.facebook.com/group.php?gid=66127681677&v=wall
  • 25. Setting Up A Business Page Need a Volunteer – Who Doesn't have a Business Page? ● Maureen will walk us through setting up a Business Page
  • 26. Page Functionality - The Power of Sharing - Creating Photo Albums - Using ‘Notes - Creating Events - Monitor Your Page (analytics) - Customizing using FBML (facebook Markup Language)
  • 27. Attracting Fans Attracting Fans (Free) - Suggest to friends - Use the Power of Sharing - Add page links everywhere in online and offline promotions - Add Facebook social plug-ins on blog and website - Add FB widgets on Blog and webpage - Include the Like and Share functionality on your website and blog - Include collecting names in offline business processes
  • 28. Attracting Fans Attract Fans – Paid Options - Facebook Ads - Run competitions and sweepstakes (Facebook has Rules)
  • 29. Communicating with Potential Clients Best Way to Keep Your Page Active and Fans Engaged: ● Share quality, relevant and meaningful content ● post frequently (2-3 times per day) ● Develop a content and posting strategy ● Have a mixture – links, photo's, questions, text, video, audio, events, tags, tags (@)
  • 30. How to Engage & Network ● Ask questions ● Run contests ● Have fans join SMS ● Use the words 'you' 'yours' ● Keep posts short ● Address fans by name ● Respond quickly ● Thank Fans ● Surprise Fans ● Use @ tagging ● Use discussion boards & testimonials
  • 31. Pre-Workshop Questions
  • 32. Features of Facebook Pages aside from the basics ● Customize using FBML ● Custom Tabs ● Enhanced Walls ● Custom Welcome Messages ● Embedding audio, video, images ● Integrating Blog, Twitter, Email Sign up Pre-Workshop Questions
  • 33. How to Read Insight Data and use as page feedback? Pre-Workshop Questions
  • 34. Facebook Insights ● User Insights: records total Likes, active users, demographics, and page views ● Interactions Insights: shows page activity, such as posts, mentions, likes and comments. ● Post Insights: shows how many impressions each story on their Page receives and what percentage of those impressions result in action (likes, comments, or clicks) http://www.facebook.com/help/?page=914
  • 35. Pre-Workshop Questions Characteristics of a Great Page ● Content & Posting Mix ● Experiential – integrate audio, video, contests, blog, twitter, etc. ● We'll email you a 'How To' guide with lots of great information and tips
  • 36. Pre-Workshop Questions The ups and downs of connecting it to my twitter
  • 37. Pre-Workshop Questions Are there certain times of the day that are better to post?
  • 38. Pre-Workshop Questions Is there a way to update your page via mobile device with it coming as a page post instead of a person post?

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