Learning in Tourism

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    Learning in Tourism - Presentation Transcript

    1. A Presentation to the British Columbia Tourism and Hospitality Education & Training Consortium Learning in Tourism 2005 - 2015 Dr. Nancy Arsenault Director of Tourism, Outreach & Continuing Studies
    2. Who We Are
      • A provincial public university created solely to address the applied and professional knowledge needs of the global workplace
      • A federal national historic site
      • An unparalleled niche market opportunity for destination development, visitor experiences, tourism education and economic development
    3. Pride in our Contribution to British Columbia, to Canada
      • Providing unique, post-secondary learning that responds to needs of for the tourism sector
      • Safeguarding a Canadian treasure with a $20M heritage liability
      • Complementing the market place, not competing
    4. A Mandate for Post-Secondary Education
      • That supports the tourism industry through building capacity with:
        • New degrees & certificates
        • New professional tourism training & outreach
        • New continuing studies programs
    5. A Mandate for Heritage Education
      • That creates:
        • A destination draw to Vancouver Island
        • New, memorable visitor experiences
        • Reasons to visit Victoria and ‘stay an extra day’
        • Opportunities to engage the public
    6. A Unique Opportunity to Add Value
      • That generates:
        • Economic development
        • Employment
        • Partnerships & new business opportunities
        • Local, national, and international media awareness
    7. Our Tourism Vision
      • For visitors – to facilitate memorable visitor experiences that engage the senses, tap the intellect, and foster an appreciation of Canada’s natural and cultural heritage.
      • For tourism education – to deliver applied academic and professional programs so personally relevant they transform people in ways that enrich them for a lifetime.
    8. Why Tourism?
      • Optimize and leverage the attributes of a public university and national historic site, both with an educational mandate
        • Broaden the combined audience reach
        • Increase opportunity for public access and education
        • Growing global demand
      • Generate revenue to offset the preservation of Hatley Park National Historic Site so it may be enjoyed by future generations
    9. Unique Challenges = Unique Opportunities
      • Aging heritage infrastructure
      • Insufficient learning space and accommodations
      • $20 million deferred maintenance and heritage restoration requirement
          • No federal, provincial, municipal funding base
      • Growing demand for tourism, tourism human resource capacity, protected spaces
      “ A public university that is also a tourism destination, a tourism operation, and a tourism partner!”
    10. Our 1 st Year Achievements
        • Tourism Education
        • Destination, Accommodation & Product Development
        • Launch Hatley Park Brand
        • Heritage Sustainability
        • Stakeholder Consultation
        • 2005-2015 Strategic Direction
    11. 20 minutes to 2 years! Our Approach
      • To produce tourism graduates who will succeed and lead in the workplace
      • To proudly fulfill the university’s unique heritage requirement as stewards of Hatley Park National Historic Site
      Our Global Strategy To become a demonstration site of excellence in tourism education, visitor experiences, and sustainable tourism development.

    + Arsenault Project SolutionsArsenault Project Solutions, 2 years ago

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