A Presentation to the British Columbia Tourism and Hospitality Education & Training Consortium Learning in Tourism 2005 - 2015 Dr. Nancy Arsenault Director of Tourism, Outreach & Continuing Studies

Who We Are A provincial public university created solely to address the applied and professional knowledge needs of the global workplace A federal national historic site An unparalleled niche market opportunity for destination development, visitor experiences, tourism education and economic development

A provincial public university created solely to address the applied and professional knowledge needs of the global workplace

A federal national historic site

An unparalleled niche market opportunity for destination development, visitor experiences, tourism education and economic development

Pride in our Contribution to British Columbia, to Canada Providing unique, post-secondary learning that responds to needs of for the tourism sector Safeguarding a Canadian treasure with a $20M heritage liability Complementing the market place, not competing

Providing unique, post-secondary learning that responds to needs of for the tourism sector

Safeguarding a Canadian treasure with a $20M heritage liability

Complementing the market place, not competing

A Mandate for Post-Secondary Education That supports the tourism industry through building capacity with: New degrees & certificates New professional tourism training & outreach New continuing studies programs

That supports the tourism industry through building capacity with:

New degrees & certificates

New professional tourism training & outreach

New continuing studies programs

A Mandate for Heritage Education That creates: A destination draw to Vancouver Island New, memorable visitor experiences Reasons to visit Victoria and ‘stay an extra day’ Opportunities to engage the public

That creates:

A destination draw to Vancouver Island

New, memorable visitor experiences

Reasons to visit Victoria and ‘stay an extra day’

Opportunities to engage the public

A Unique Opportunity to Add Value That generates: Economic development Employment Partnerships & new business opportunities Local, national, and international media awareness

That generates:

Economic development

Employment

Partnerships & new business opportunities

Local, national, and international media awareness

Our Tourism Vision For visitors – to facilitate memorable visitor experiences that engage the senses, tap the intellect, and foster an appreciation of Canada’s natural and cultural heritage. For tourism education – to deliver applied academic and professional programs so personally relevant they transform people in ways that enrich them for a lifetime.

For visitors – to facilitate memorable visitor experiences that engage the senses, tap the intellect, and foster an appreciation of Canada’s natural and cultural heritage.

For tourism education – to deliver applied academic and professional programs so personally relevant they transform people in ways that enrich them for a lifetime.

Why Tourism? Optimize and leverage the attributes of a public university and national historic site, both with an educational mandate Broaden the combined audience reach Increase opportunity for public access and education Growing global demand Generate revenue to offset the preservation of Hatley Park National Historic Site so it may be enjoyed by future generations

Optimize and leverage the attributes of a public university and national historic site, both with an educational mandate

Broaden the combined audience reach

Increase opportunity for public access and education

Growing global demand

Generate revenue to offset the preservation of Hatley Park National Historic Site so it may be enjoyed by future generations

Unique Challenges = Unique Opportunities Aging heritage infrastructure Insufficient learning space and accommodations $20 million deferred maintenance and heritage restoration requirement No federal, provincial, municipal funding base Growing demand for tourism, tourism human resource capacity, protected spaces “ A public university that is also a tourism destination, a tourism operation, and a tourism partner!”

Aging heritage infrastructure

Insufficient learning space and accommodations

$20 million deferred maintenance and heritage restoration requirement

No federal, provincial, municipal funding base

Growing demand for tourism, tourism human resource capacity, protected spaces

Our 1 st Year Achievements Tourism Education Destination, Accommodation & Product Development Launch Hatley Park Brand Heritage Sustainability Stakeholder Consultation 2005-2015 Strategic Direction

Tourism Education

Destination, Accommodation & Product Development

Launch Hatley Park Brand

Heritage Sustainability

Stakeholder Consultation

2005-2015 Strategic Direction

20 minutes to 2 years! Our Approach

To produce tourism graduates who will succeed and lead in the workplace To proudly fulfill the university’s unique heritage requirement as stewards of Hatley Park National Historic Site Our Global Strategy To become a demonstration site of excellence in tourism education, visitor experiences, and sustainable tourism development.

To produce tourism graduates who will succeed and lead in the workplace

To proudly fulfill the university’s unique heritage requirement as stewards of Hatley Park National Historic Site