Learning in Tourism
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Learning in Tourism



A presentation to the British Columbia Tourism Education Consortium, Dec 2005 about Royal Roads University and their foray into tourism education and historic site management

A presentation to the British Columbia Tourism Education Consortium, Dec 2005 about Royal Roads University and their foray into tourism education and historic site management



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Learning in Tourism Learning in Tourism Presentation Transcript

  • A Presentation to the British Columbia Tourism and Hospitality Education & Training Consortium Learning in Tourism 2005 - 2015 Dr. Nancy Arsenault Director of Tourism, Outreach & Continuing Studies
  • Who We Are
    • A provincial public university created solely to address the applied and professional knowledge needs of the global workplace
    • A federal national historic site
    • An unparalleled niche market opportunity for destination development, visitor experiences, tourism education and economic development
  • Pride in our Contribution to British Columbia, to Canada
    • Providing unique, post-secondary learning that responds to needs of for the tourism sector
    • Safeguarding a Canadian treasure with a $20M heritage liability
    • Complementing the market place, not competing
  • A Mandate for Post-Secondary Education
    • That supports the tourism industry through building capacity with:
      • New degrees & certificates
      • New professional tourism training & outreach
      • New continuing studies programs
  • A Mandate for Heritage Education
    • That creates:
      • A destination draw to Vancouver Island
      • New, memorable visitor experiences
      • Reasons to visit Victoria and ‘stay an extra day’
      • Opportunities to engage the public
  • A Unique Opportunity to Add Value
    • That generates:
      • Economic development
      • Employment
      • Partnerships & new business opportunities
      • Local, national, and international media awareness
  • Our Tourism Vision
    • For visitors – to facilitate memorable visitor experiences that engage the senses, tap the intellect, and foster an appreciation of Canada’s natural and cultural heritage.
    • For tourism education – to deliver applied academic and professional programs so personally relevant they transform people in ways that enrich them for a lifetime.
  • Why Tourism?
    • Optimize and leverage the attributes of a public university and national historic site, both with an educational mandate
      • Broaden the combined audience reach
      • Increase opportunity for public access and education
      • Growing global demand
    • Generate revenue to offset the preservation of Hatley Park National Historic Site so it may be enjoyed by future generations
  • Unique Challenges = Unique Opportunities
    • Aging heritage infrastructure
    • Insufficient learning space and accommodations
    • $20 million deferred maintenance and heritage restoration requirement
        • No federal, provincial, municipal funding base
    • Growing demand for tourism, tourism human resource capacity, protected spaces
    “ A public university that is also a tourism destination, a tourism operation, and a tourism partner!”
  • Our 1 st Year Achievements
      • Tourism Education
      • Destination, Accommodation & Product Development
      • Launch Hatley Park Brand
      • Heritage Sustainability
      • Stakeholder Consultation
      • 2005-2015 Strategic Direction
  • 20 minutes to 2 years! Our Approach
    • To produce tourism graduates who will succeed and lead in the workplace
    • To proudly fulfill the university’s unique heritage requirement as stewards of Hatley Park National Historic Site
    Our Global Strategy To become a demonstration site of excellence in tourism education, visitor experiences, and sustainable tourism development.