Superbowl Advertising
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Superbowl Advertising

  • 1,872 views
Uploaded on

Created for my Mass Media class.

Created for my Mass Media class.

More in: Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,872
On Slideshare
1,872
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
63
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. SUPERBOWL + ADVERTISING= FUN AND CREATIVE MARKETING
  • 2. TOP SUPER BOWL SPENDERS 1999-2008 PepsiCo has historically spent more money on Super Bowl advertisements than Coca-Cola, which skipped the event altogether some years. Advertiser …………Years with ads….Ad spending 1. Anheuser-Busch……10 years……….$216.03 million 2. PepsiCo …………10 years……….$142.84 million 3. General Motors ……9 years……….$68.04 million 4. Walt Disney……….8 years……….$57 million 5. Time Warner……….8 years……….$55.69 million 6. FedEx …………..10 years……….$33.09 million 7. General Electric ….7 years……….$30.88 million 8. Coca-Cola…………2 years……….$30.51 million 9. E-Trade Financial….5 years……….$25.27 million 10. Visa USA…………7 years……….$25.20 million Source: TNS Media Intelligence
  • 3.  
  • 4. Sunday's Super Bowl will see advertisers shelling out as much as $3m for 30 seconds of airtime.
  • 5. American football's championship game has a long tradition of extravagant advertising and memorable commercials, and with an audience of 100 million, is seen as a unique opportunity for marketers. Sunday's game between Pittsburgh Steelers and Arizona Cardinals will be no exception. * http://www.independent.co.uk/sport/general/others/advertisers-spend-millions-on-super-bowl-spots-1517428.html
  • 6. HUMOR PLAYS A VITAL ROLE IN MANY OF THE MOST POPULAR AND MEMORABLE ADS AIRED DURING THAT “PRIMEST OF PRIME TIMES”, THE SUPERBOWL!
  • 7. Some ads rely on celebrity appeal
  • 8. And, as always, “sex sells”.
  • 9. Celebrity + Sex REALLY sells…..
  • 10. So does the “American Dream” of stardom.
  • 11. Some appeal to our civic, ethnic, or patriotic ideals.
  • 12. Superbowl advertising provides an interesting overview of popular culture, year by year.