NANCY J. PICHARD




  Director of visual marketing and
  merchandising
My Portfolio




 Catalog covers 3 out of 28 examples that I have managed, marketed,
                   merchandised and s...
Talbots Inc

                  Chic Chic Bloom
                  May brings even more springtime creations. Charming
     ...
Talbots Inc

                  All in Bloom
                  April has us thinking of gardens – and flowers. Planting
   ...
Talbots Inc

                  Spring Fever
                  If there’s Irish linen, it must be spring. Look for bamboo t...
Talbots Inc

Key item
Cashmere
Cardigan of
the Season

Merchandise
d and styled
novelty and
solid.

Marketed
cardigan as
t...
Talbots Inc

Skirts and
Sandals of
the Season

Merchandise
d and styled
unique
looks.

Marketed
items as the
perfect pair.
Talbots Inc

Scarf
Headquarter
s

Merchandise
d and styled
scarves
showing
versatility.

Marketed as
the essential
accesso...
Talbots Inc

Linen
Headquarter
s

Merchandise
d and styled
Irish linen
showing full
assortment
and beautiful
color range.
...
Talbots Inc

Neutral
Zone

Accessories
and shoes in
the freshest
neutrals.

Marketed as
the perfect
accompany
to her
wardr...
Talbots Inc

The Perfect
Dress

The ever
important
dress of the
season. A
must have to
answer the
question of
what to
wear...
Talbots Inc

Chino
Headquarter
s

The ever
important
chino – A
wardrobe
essential.

Marketed as
the basis to
any look.
“FIN”
THANK YOU FOR WATCHING



                 nancypichard14@gmail.com


                     Nancy J. Pichard
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Nancy J 1

  1. 1. NANCY J. PICHARD Director of visual marketing and merchandising
  2. 2. My Portfolio Catalog covers 3 out of 28 examples that I have managed, marketed, merchandised and styled annually.
  3. 3. Talbots Inc Chic Chic Bloom May brings even more springtime creations. Charming cardigans, essential scarves, and our new symbol, the dragonfly. Leaf through the pages of our spring catalog and enjoy the season in full bloom. View this catalog online May catalog – 96 pages , customer demand of $10 million 2 mailings with total circulation of $3.4 million
  4. 4. Talbots Inc All in Bloom April has us thinking of gardens – and flowers. Planting them, watching them grow, admiring them on dresses, skirts and tops. Here you’ll find a veritable gathering of all things spring, a celebration of the season in full flower. View this catalog online April catalog – 136 pages , customer demand of $19 million 2 mailings with total circulation of $2.8 million
  5. 5. Talbots Inc Spring Fever If there’s Irish linen, it must be spring. Look for bamboo too – unexpected, a little exotic. And the most brilliant shades of blue. The pages of this book are filled with inspired ideas. As perfectly wearable now as they will be throughout the season. View this catalog online March catalog – 52 pages , customer demand of $4.7 million 2 mailings with total circulation of $2.5 million
  6. 6. Talbots Inc Key item Cashmere Cardigan of the Season Merchandise d and styled novelty and solid. Marketed cardigan as the perfect accessory.
  7. 7. Talbots Inc Skirts and Sandals of the Season Merchandise d and styled unique looks. Marketed items as the perfect pair.
  8. 8. Talbots Inc Scarf Headquarter s Merchandise d and styled scarves showing versatility. Marketed as the essential accessory.
  9. 9. Talbots Inc Linen Headquarter s Merchandise d and styled Irish linen showing full assortment and beautiful color range. Marketed as the linen for all her lifestyle needs.
  10. 10. Talbots Inc Neutral Zone Accessories and shoes in the freshest neutrals. Marketed as the perfect accompany to her wardrobe. Added touch to make it her own.
  11. 11. Talbots Inc The Perfect Dress The ever important dress of the season. A must have to answer the question of what to wear? Marketed as the perfect style to flatter.
  12. 12. Talbots Inc Chino Headquarter s The ever important chino – A wardrobe essential. Marketed as the basis to any look.
  13. 13. “FIN” THANK YOU FOR WATCHING nancypichard14@gmail.com Nancy J. Pichard

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