Generation: Generation (from the Latin generāre , meaning &quot;to beget&quot;),  also known as procreation in biological sciences, is the act of producing offspring . In a more general sense, it can also refer to the act of creating something inanimate such as ideas , sound , electrical generation using technology or cryptographic code generation . Generation Gap: The generational gap is and was a term popularized in Western countries during the 1960s referring to differences between people of a younger generation and their elders, especially between a child and their parent's generation. Although some generational differences have existed throughout history, because of more rapid cultural change during the modern era differences between the two generations increased in comparison to previous times, particularly with respect to such matters as musical tastes, fashion, culture and politics. This may have been magnified by the unprecedented size of the young generation during the 1960s, which gave it unprecedented power and willingness to rebel against societal norms.
Group Three – Presentation Digital Natives & Generation Y Emerson Lima Felipe Silva Jean Costa Nanci Rocha
Born in the mid-1980's and later, Generation Y legal professionals are in their 20s and are just entering the workforce. With numbers estimated as high as 70 million, Generation Y (also known as the Millennials) is the fastest growing segment of today’s workforce. As law firms compete for available talent, employers cannot ignore the needs, desires and attitudes of this vast generation.
Tech-Savvy: Generation Y grew up with technology and rely on it to perform their jobs better. Armed with BlackBerrys, laptops, cellphones and other gadgets, Generation Y is plugged-in 24 hours a day, 7 days a week.
Family-Centric: Generation Y legal professionals have a different vision of workplace expectations and prioritize family over work.
Achievement-Oriented: Nurtured and pampered by parents who did not want to make the mistakes of the previous generation, Generation Y is confident, ambitious and achievement-oriented.
Team-Oriented: As children, Generation Y participated in team sports, play groups and other group activities. They value teamwork and seek the input and affirmation of others
Attention-Craving: Generation Y craves attention in the forms of feedback and guidance. They appreciate being kept in the loop and seek frequent praise and reassurance. Generation Y may benefit greatly from mentors who can help guide and develop their young careers.