Social media  introduction
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Social media introduction

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this is an introductory presentation to social media. it also looks at social media in Ghana and other African countries.

this is an introductory presentation to social media. it also looks at social media in Ghana and other African countries.

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Social media  introduction Social media introduction Presentation Transcript

  • SOCIAL MEDIA
  • SOCIAL MEDIA: AN OVERVIEW
    THINK OF SOCIAL MEDIA AS A COCKTAIL PARTY
    • No constraints
    • No time space
    Annual
    cocktail
  • DEFINATIONS
    Wikipedia:
    "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.“
    MIKE VOLPE( VP Marketing):
    It’s media with a social component
  • TYPES OF SOCIAL MEDIA
    SHARE
    NETWORK
    PUBLISH
    Mike Volpe categorizes social media based on their uses
    Share
    Publish
    Network
  • SOCIAL MEDIA TOOLS INCLUDE:
    Weblogs(blogs) & MICROBLOGs
    forums and online communities
    social networks
    multimedia sharing
    social bookmarking
    rich site summary/ real simple syndication (rss) readers
  • SOCIAL MEDIA AND THE CONSUMER
    Consumers (of info) behave differently now. Social media allows the consumer to:
    Meet at different places
    To share content thus spread a voice
    To influence
    To comment
    regroup on communities
    consume more user generated content
    take part in online conversations and are happy to communicatewith brands
  • WHY BE INVOLVED INSOCIAL MEDIA?
    EXPOSURE TO YOUR TARGET AUDIENCE
    INTERACT WITH YOUR TARGET AUDIENCE
    SHARE YOUR BUSINESS PERSONALITY
    CAN BE USED AS A TOOL TO CONDUCT MARKET RESEARCH
  • FOR THE RECORDS
    GH - 24,791,073 population (2011) - Country
    1,297,000 Internet users as of Jun/10
    999,600 Facebook users on June 30/11, 4.0% penetration rate.
    NG - 155,215,573 population (2011)
    43,982,200 Internet users as of Jun/10
    3,377,300 Facebook users on June 30/11, 2.2% penetration rate.
  • CONTINUED
    ZA - 49,004,031 population (2011)
    6,800,000 Internet users Dec/10
    4,095,280 Facebook users on June 30/11, 8.4% penetration rate.
  • THANK YOU
    www.socialmidas.blogspot.com
    www.facebook.com/socialmidas