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SOCIAL MEDIA<br />
SOCIAL MEDIA: AN OVERVIEW<br />THINK OF SOCIAL MEDIA AS A COCKTAIL  PARTY<br /><ul><li>No constraints
No time space</li></ul>Annual<br />cocktail<br />
DEFINATIONS<br />Wikipedia:<br />"a group of Internet-based applications that build on the ideological and technological f...
TYPES OF SOCIAL MEDIA<br />SHARE<br />NETWORK<br />PUBLISH<br />Mike Volpe categorizes social media based on their uses<br...
SOCIAL MEDIA TOOLS INCLUDE:<br />Weblogs(blogs) & MICROBLOGs<br />forums and online communities<br />social networks<br />...
SOCIAL MEDIA AND THE CONSUMER<br />Consumers (of info) behave differently now. Social media allows the consumer to:<br /> ...
WHY BE INVOLVED INSOCIAL MEDIA?<br />EXPOSURE TO YOUR TARGET AUDIENCE<br />INTERACT WITH YOUR TARGET AUDIENCE<br />SHARE Y...
FOR THE RECORDS<br />GH - 24,791,073 population (2011) - Country<br />1,297,000 Internet users as of Jun/10<br />999,600 F...
CONTINUED<br />ZA - 49,004,031 population (2011) <br />6,800,000 Internet users Dec/10<br />4,095,280 Facebook users on Ju...
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Social media introduction

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this is an introductory presentation to social media. it also looks at social media in Ghana and other African countries.

Published in: Technology, Business
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Transcript of "Social media introduction"

  1. 1. SOCIAL MEDIA<br />
  2. 2. SOCIAL MEDIA: AN OVERVIEW<br />THINK OF SOCIAL MEDIA AS A COCKTAIL PARTY<br /><ul><li>No constraints
  3. 3. No time space</li></ul>Annual<br />cocktail<br />
  4. 4. DEFINATIONS<br />Wikipedia:<br />"a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.“<br />MIKE VOLPE( VP Marketing):<br />It’s media with a social component<br />
  5. 5. TYPES OF SOCIAL MEDIA<br />SHARE<br />NETWORK<br />PUBLISH<br />Mike Volpe categorizes social media based on their uses<br />Share<br />Publish<br />Network<br />
  6. 6. SOCIAL MEDIA TOOLS INCLUDE:<br />Weblogs(blogs) & MICROBLOGs<br />forums and online communities<br />social networks<br />multimedia sharing<br />social bookmarking<br />rich site summary/ real simple syndication (rss) readers<br />
  7. 7. SOCIAL MEDIA AND THE CONSUMER<br />Consumers (of info) behave differently now. Social media allows the consumer to:<br /> Meet at different places<br />To share content thus spread a voice<br />To influence<br />To comment<br />regroup on communities<br />consume more user generated content<br />take part in online conversations and are happy to communicatewith brands<br />
  8. 8. WHY BE INVOLVED INSOCIAL MEDIA?<br />EXPOSURE TO YOUR TARGET AUDIENCE<br />INTERACT WITH YOUR TARGET AUDIENCE<br />SHARE YOUR BUSINESS PERSONALITY<br />CAN BE USED AS A TOOL TO CONDUCT MARKET RESEARCH <br />
  9. 9. FOR THE RECORDS<br />GH - 24,791,073 population (2011) - Country<br />1,297,000 Internet users as of Jun/10<br />999,600 Facebook users on June 30/11, 4.0% penetration rate.<br />NG - 155,215,573 population (2011) <br />43,982,200 Internet users as of Jun/10<br />3,377,300 Facebook users on June 30/11, 2.2% penetration rate.<br />
  10. 10. CONTINUED<br />ZA - 49,004,031 population (2011) <br />6,800,000 Internet users Dec/10<br />4,095,280 Facebook users on June 30/11, 8.4% penetration rate.<br />
  11. 11. THANK YOU<br />www.socialmidas.blogspot.com<br />www.facebook.com/socialmidas<br />
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