DEFINATIONS Wikipedia: "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.“ MIKE VOLPE( VP Marketing): It’s media with a social component
TYPES OF SOCIAL MEDIA SHARE NETWORK PUBLISH Mike Volpe categorizes social media based on their uses Share Publish Network
SOCIAL MEDIA TOOLS INCLUDE: Weblogs(blogs) & MICROBLOGs forums and online communities social networks multimedia sharing social bookmarking rich site summary/ real simple syndication (rss) readers
SOCIAL MEDIA AND THE CONSUMER Consumers (of info) behave differently now. Social media allows the consumer to: Meet at different places To share content thus spread a voice To influence To comment regroup on communities consume more user generated content take part in online conversations and are happy to communicatewith brands
WHY BE INVOLVED INSOCIAL MEDIA? EXPOSURE TO YOUR TARGET AUDIENCE INTERACT WITH YOUR TARGET AUDIENCE SHARE YOUR BUSINESS PERSONALITY CAN BE USED AS A TOOL TO CONDUCT MARKET RESEARCH
FOR THE RECORDS GH - 24,791,073 population (2011) - Country 1,297,000 Internet users as of Jun/10 999,600 Facebook users on June 30/11, 4.0% penetration rate. NG - 155,215,573 population (2011) 43,982,200 Internet users as of Jun/10 3,377,300 Facebook users on June 30/11, 2.2% penetration rate.
CONTINUED ZA - 49,004,031 population (2011) 6,800,000 Internet users Dec/10 4,095,280 Facebook users on June 30/11, 8.4% penetration rate.
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