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Social media  introduction
 

Social media introduction

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this is an introductory presentation to social media. it also looks at social media in Ghana and other African countries.

this is an introductory presentation to social media. it also looks at social media in Ghana and other African countries.

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    Social media  introduction Social media introduction Presentation Transcript

    • SOCIAL MEDIA
    • SOCIAL MEDIA: AN OVERVIEW
      THINK OF SOCIAL MEDIA AS A COCKTAIL PARTY
      • No constraints
      • No time space
      Annual
      cocktail
    • DEFINATIONS
      Wikipedia:
      "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.“
      MIKE VOLPE( VP Marketing):
      It’s media with a social component
    • TYPES OF SOCIAL MEDIA
      SHARE
      NETWORK
      PUBLISH
      Mike Volpe categorizes social media based on their uses
      Share
      Publish
      Network
    • SOCIAL MEDIA TOOLS INCLUDE:
      Weblogs(blogs) & MICROBLOGs
      forums and online communities
      social networks
      multimedia sharing
      social bookmarking
      rich site summary/ real simple syndication (rss) readers
    • SOCIAL MEDIA AND THE CONSUMER
      Consumers (of info) behave differently now. Social media allows the consumer to:
      Meet at different places
      To share content thus spread a voice
      To influence
      To comment
      regroup on communities
      consume more user generated content
      take part in online conversations and are happy to communicatewith brands
    • WHY BE INVOLVED INSOCIAL MEDIA?
      EXPOSURE TO YOUR TARGET AUDIENCE
      INTERACT WITH YOUR TARGET AUDIENCE
      SHARE YOUR BUSINESS PERSONALITY
      CAN BE USED AS A TOOL TO CONDUCT MARKET RESEARCH
    • FOR THE RECORDS
      GH - 24,791,073 population (2011) - Country
      1,297,000 Internet users as of Jun/10
      999,600 Facebook users on June 30/11, 4.0% penetration rate.
      NG - 155,215,573 population (2011)
      43,982,200 Internet users as of Jun/10
      3,377,300 Facebook users on June 30/11, 2.2% penetration rate.
    • CONTINUED
      ZA - 49,004,031 population (2011)
      6,800,000 Internet users Dec/10
      4,095,280 Facebook users on June 30/11, 8.4% penetration rate.
    • THANK YOU
      www.socialmidas.blogspot.com
      www.facebook.com/socialmidas