Youth and Technology<br />Paul Kortman<br />Search & Social ddm<br />@namtrok<br />
Paul Kortman<br />
Who are you?<br />
Numbers please<br />
Teen internet use<br /><ul><li>93% of teens go online
89% of online teens go online from home
77% of teen go online at school
71% go online from friends or relatives house
60% go online from a library
66% of households with teens go online via broadband, 22% via dial up, and 10% do not have access at home.
63% of online teens go online daily</li></li></ul><li><ul><li>77% own a game console
74% own an iPod or Mp3 player
71% own a cell phone
60% have a desktop or laptop
55% have a portable gaming device like a DS or a PSP</li></li></ul><li>Online activities<br />97% play video games<br />81...
How teens communicate<br />95% spend time with friends face to face<br />88% talk to their friends on a landline<br />67% ...
How teens communicate<br />Everyday:<br />51% talk on their cell phones<br />42% send messages through social networking s...
Social Networking<br /><ul><li> 65% have a profile online
Girls more likely to use SNS than boys
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Youth and Technology Mash Conference 2010

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A simple slideshow used to convey numbers obtained from a Pew Internet Research slideshow: http://www.slideshare.net/PewInternet/teens-and-social-media-an-overview

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Youth and Technology Mash Conference 2010

  1. 1. Youth and Technology<br />Paul Kortman<br />Search & Social ddm<br />@namtrok<br />
  2. 2. Paul Kortman<br />
  3. 3. Who are you?<br />
  4. 4. Numbers please<br />
  5. 5. Teen internet use<br /><ul><li>93% of teens go online
  6. 6. 89% of online teens go online from home
  7. 7. 77% of teen go online at school
  8. 8. 71% go online from friends or relatives house
  9. 9. 60% go online from a library
  10. 10. 66% of households with teens go online via broadband, 22% via dial up, and 10% do not have access at home.
  11. 11. 63% of online teens go online daily</li></li></ul><li><ul><li>77% own a game console
  12. 12. 74% own an iPod or Mp3 player
  13. 13. 71% own a cell phone
  14. 14. 60% have a desktop or laptop
  15. 15. 55% have a portable gaming device like a DS or a PSP</li></li></ul><li>Online activities<br />97% play video games<br />81% go to websites about movies, TV shows, music groups or sports stars<br />65% use a social networking site (Facebook, MySpace, Twitter)<br />63% go online to get news/information<br />78% have watched a video on video-sharing site like YouTube<br />55% go online to get information about colleges<br />38% buy things online like books, clothing or music<br />27% write a blog<br />19% have downloaded a podcast<br />18% have visited a chat room<br />11% have a website<br />
  16. 16. How teens communicate<br />95% spend time with friends face to face<br />88% talk to their friends on a landline<br />67% talk to their friends on their cell phone<br />65% send email to friends<br />61% send messages to friends through social networking sites<br />60% send instant messages to friends<br />58% send text messages to friends<br />
  17. 17. How teens communicate<br />Everyday:<br />51% talk on their cell phones<br />42% send messages through social networking sites like Facebook<br />38% send text messages to each other<br />32% talk to friends on a landline phone<br />29% spend time with friends in person doing social activities outside of school<br />26% send instant messages<br />16% send email<br />
  18. 18. Social Networking<br /><ul><li> 65% have a profile online
  19. 19. Girls more likely to use SNS than boys
  20. 20. Age is major factor
  21. 21. Other demographic factors not significant
  22. 22. Income
  23. 23. Race/ethnicity</li></li></ul><li>Social NetworkingActivities<br />83% have commented on pictures<br />77% post messages to friend’s wall<br />71% send private messages<br />66% post comments on a friends blog<br />54% send group messages to all their friends<br />54% send IMs or text messages to friends within the SNS<br />
  24. 24. Mobile phones<br />78% of teens have a mobile phone<br />Up from 65% in Fall 2006<br />88% of parents have mobile phones<br />Age is very important – huge bump up in mobile phone ownership at age 14 <br />No gender differences in ownership<br />
  25. 25. Communication<br />91% use the internet<br />89% use email<br />75% get news online<br />70% use social network sites<br />57% use IM<br />18% use twitter<br />74% have a cell phone <br />85% use cell phone to send texts<br />38% use cell phone to access internet<br />
  26. 26.
  27. 27. Numbers Wrap up<br />Facebook is huge, but MySpace might still be relevant<br />Mobile is key<br />Online Video<br />Not just mobile phones, but mp3 players,smart phones and portable gaming devices<br />
  28. 28. Where Should I be? What should I do?<br />
  29. 29.
  30. 30.
  31. 31. Credits<br />All numbers are from Pew Research © April 2009<br />http://www.slideshare.net/PewInternet/teens-and-social-media-an-overview<br />All Images are from Flickr, used under the CC License<br />http://www.flickr.com/photos/shyb/70939975/<br />http://www.flickr.com/photos/squarefrog/431778165/<br />http://www.flickr.com/photos/humanoide/138782217/<br />http://www.flickr.com/photos/27518426@N03/3586060994/<br />http://www.flickr.com/photos/monoglot/249831652/<br />http://www.flickr.com/photos/ebarney/3348965637/<br />http://www.flickr.com/photos/circulating/1665261206/<br />http://www.flickr.com/photos/kinderu/2890322672/<br />http://www.flickr.com/photos/will-lion/3117904741/<br />http://www.flickr.com/photos/csaila/3648816968/<br />http://www.flickr.com/photos/will-lion/2595886084/<br />http://www.flickr.com/photos/63101308@N00/2083255764/<br />http://www.flickr.com/photos/28634332@N05/4089570162/<br />http://mycoke.com<br />http://gamespot.com<br />Paul Kortman<br />Director of Search and Social<br />ddm marketing & communications<br />http://twitter.com/namtrok<br />

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