PAUL KORTMAN
http://connexsocial.com/presentations
@namtrok #StartGarden
SOCIAL MEDIA FOR
STARTUPS
Wednesday, August 28, 13
@namtrok
#StartGarden
paul@connexsocial.com
http://connexsocial.com/presentations
Wednesday, August 28, 13
Paul Kortman, a...
Wednesday, August 28, 13
You!
Who are you?
Definitions
Definitions
Objectives
Content Strategy
Tactics
Wednesday, August 28, 13
Definitions and applications
Differences in Social Media for Startups
Uncertainty
Customer Dev.
Growth
Scrappy
Unknown
Wednesday, August 28, 13
What ma...
Wednesday, August 28, 13
THIS IS HARD!
Social Media = anything where a conversation can be had in digital format (aka comm...
GROWTH HACKING
Wednesday, August 28, 13
Growth Hackers utilize
	 analytical thinking
	 product engineering
	 creativity
to...
Definitions
Definitions
Objectives
Content Strategy
Tactics
Wednesday, August 28, 13
Definitions and applications
Objectives
Acquire Customers
Acquire Knowledge
Acquire PR
Acquire Funding
Customer Service
Wednesday, August 28, 13
Object...
Acquire Customers
Ads
Search
Fan Activation
CTA
Wednesday, August 28, 13
Objectives - Acquire Customers
	 Ads
	 Search
	 -...
Wednesday, August 28, 13
Imagine you’re standing with strangers in an airport. What would you say to them to get their att...
Customer Development
Pivot
Acquire Knowledge
Wednesday, August 28, 13
Objectives - Acquire Knowledge
	 Customer Developmen...
Acquire PR
Wednesday, August 28, 13
Objectives - Acquire PR
	 Follow/Interact with influencers, bloggers, media etc.
	 HAR...
Acquire Funding
Wednesday, August 28, 13
Objectives - Acquire Funding
	 Are you Crazy?
	 No one ever acquires funding via ...
Customer Service
Wednesday, August 28, 13
Objectives - Customer Service
	 Monitor your mentions and proactively respond.
	...
Objectives
Acquire Customers
Acquire Knowledge
Acquire PR
Acquire Funding
Customer Service
Wednesday, August 28, 13
Object...
Content Strategy
Definitions
Objectives
Content Strategy
Tactics
Wednesday, August 28, 13
Content
PlaceTime
Wednesday, August 28, 13
Content Strategy
Frequency?
Content
PlaceTime
Creation  or  Curation?
Sources?
Topic? Voice?
Market  Influencers?
For;at?
Memes?
Incentives?...
PlaceTime
Content
Wednesday, August 28, 13
Content Strategy
	 Give people a reason to care.
	 	 There's a million start-up...
Tactics
Definitions
Objectives
Content Strategy
Tactics
Wednesday, August 28, 13
Tools and Tactics (platforms)
Wednesday, August 28, 13
Tactics - aka Platforms (could use this crazy image https://conversationprism.com/free-downloads/...
Tools
WordPress.org Mailchimp.com Followerwonk.com
Knowem.com
Bufferapp.com
Feedly.com
Searchinstagram.comTop-hastags.com
...
About your opinions
About the market
About problem solving
Using Info-graphics
Summarize another’s blog
Respond to an infl...
http://danzarrella.com/the-20-words-and-phrases-that-will-get-you-the-most-retweets.htm
Wednesday, August 28, 13
Twitter
	...
Wednesday, August 28, 13
Facebook
	 4+x/day
	 Must: Visual content
	 Must: Ads - Edgerank
	 Groups
Wednesday, August 28, 13
Google+
5x/day
Must: visual content
Awesome for SEO
Wednesday, August 28, 13
LinkedIn
	 2x/day
	 Must: Groups
	 Must: Ads
Wednesday, August 28, 13
Quora / Yahoo Answers / Stack Exchange
	 Answer often
	 Ask weekly if you have a valid question
	...
Wednesday, August 28, 13
Reddit
	 Each subreddit could have 1-10x/day
Wednesday, August 28, 13
Vine
Youtube
http://435digital.com/blog/2013/03/20/4-tips-successful-instagram-strategy/
http://www.vocus.com/blog/get-more-engagement-...
@namtrok
paul@connexsocial.com
http://connexsocial.com/presentations
Thank You!
Questions or
Need more Growth
Hacking Tips...
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Social Media for Startups: StartGarden with notes

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Social Media has been around for a couple years now, but the tried and true strategies for entrepreneurs and intrapreneurs working in the lean-startup model aren't well known. In this Social Media for Startups class Paul will overview brief strategies for the major social platforms helping you achieve success in whatever phase of the startup you are in, from problem discovery, to problem validation, from problem/solution fit, to product/market fit. Learn how to leverage social media to acquire real customers!

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Transcript of "Social Media for Startups: StartGarden with notes"

  1. 1. PAUL KORTMAN http://connexsocial.com/presentations @namtrok #StartGarden SOCIAL MEDIA FOR STARTUPS Wednesday, August 28, 13
  2. 2. @namtrok #StartGarden paul@connexsocial.com http://connexsocial.com/presentations Wednesday, August 28, 13 Paul Kortman, a growth hacker Connex Social a Digital Marketing Services Agency ThingShare a StartGarden Portfolio company
  3. 3. Wednesday, August 28, 13 You! Who are you?
  4. 4. Definitions Definitions Objectives Content Strategy Tactics Wednesday, August 28, 13 Definitions and applications
  5. 5. Differences in Social Media for Startups Uncertainty Customer Dev. Growth Scrappy Unknown Wednesday, August 28, 13 What makes Social Media different for startups? Uncertainty Focused on Customer Dev, learning, learning Designed for Astronomical Growth Scrappy/Creative You are Unknown, no brand/product awareness
  6. 6. Wednesday, August 28, 13 THIS IS HARD! Social Media = anything where a conversation can be had in digital format (aka comments or replies) (IRC, BBS, Email) Social Media takes time, resources and genuine effort. You will have to work very hard to stand out. Email and SEO are just as important if not more.
  7. 7. GROWTH HACKING Wednesday, August 28, 13 Growth Hackers utilize analytical thinking product engineering creativity to significantly increase their company’s CORE METRICS.
  8. 8. Definitions Definitions Objectives Content Strategy Tactics Wednesday, August 28, 13 Definitions and applications
  9. 9. Objectives Acquire Customers Acquire Knowledge Acquire PR Acquire Funding Customer Service Wednesday, August 28, 13 Objectives - have to align with business objectives. Acquire Customers (sales/conversions) Acquire Knowledge (Customer Development) Acquire PR Acquire funding Customer Service (dealing with complaints)
  10. 10. Acquire Customers Ads Search Fan Activation CTA Wednesday, August 28, 13 Objectives - Acquire Customers Ads Search -->Hijack Conversations/hashtags Viral/Fan Activation -->Brand/product awareness -->Contests/Incentives What is your Call to Action?
  11. 11. Wednesday, August 28, 13 Imagine you’re standing with strangers in an airport. What would you say to them to get their attention and get them excited about what you’re doing?
  12. 12. Customer Development Pivot Acquire Knowledge Wednesday, August 28, 13 Objectives - Acquire Knowledge Customer Development Customer Discovery Where is the problem Who has the problem How bad is the problem What are they doing today to solve the problem Are people willing to pay you to solve their pain. Do they believe you're solving their pain? Customer Validation Do they like your product? Customer Creation Scale sales funnels Company Building Scale internally
  13. 13. Acquire PR Wednesday, August 28, 13 Objectives - Acquire PR Follow/Interact with influencers, bloggers, media etc. HARO Respond to what writers are writing, @mentions comments and the like are huge flattery
  14. 14. Acquire Funding Wednesday, August 28, 13 Objectives - Acquire Funding Are you Crazy? No one ever acquires funding via social media *wink* Leverage network for popularity funding contests (Kickstarter/StartGarden) Get introduced Get customers, have traction? then funding=easy
  15. 15. Customer Service Wednesday, August 28, 13 Objectives - Customer Service Monitor your mentions and proactively respond. ex: https://twitter.com/HeleneScott/status/369980080401158144
  16. 16. Objectives Acquire Customers Acquire Knowledge Acquire PR Acquire Funding Customer Service Wednesday, August 28, 13 Objectives - have to align with business objectives. Acquire Customers (sales/conversions) Acquire Knowledge (Customer Development) Acquire PR Acquire funding Customer Service (dealing with complaints)
  17. 17. Content Strategy Definitions Objectives Content Strategy Tactics Wednesday, August 28, 13
  18. 18. Content PlaceTime Wednesday, August 28, 13 Content Strategy
  19. 19. Frequency? Content PlaceTime Creation  or  Curation? Sources? Topic? Voice? Market  Influencers? For;at? Memes? Incentives? Contests? Cross-­‐net8ork? Wednesday, August 28, 13 Content Strategy Frequency? Creation or Curation? Sources? Topic? Voice? Market Influencers? Format? Memes? Incentives or Giveaways? Contests? Post Cross-network?
  20. 20. PlaceTime Content Wednesday, August 28, 13 Content Strategy Give people a reason to care. There's a million start-ups now days... why should I take the time to look at what you're doing? Tell a story. Invite people into your story, have fun, be funny. Don't control the conversation but influence the relationship. More like party planning, versus advertising. Provide Value What's in it for the viewer? Share your content across all networks People will miss it, you need to use all available means.
  21. 21. Tactics Definitions Objectives Content Strategy Tactics Wednesday, August 28, 13 Tools and Tactics (platforms)
  22. 22. Wednesday, August 28, 13 Tactics - aka Platforms (could use this crazy image https://conversationprism.com/free-downloads/) Blog Twitter Tumblr Facebook Google+ LinkedIn Quora Reddit Instagram Flickr Pinterest Vine YouTube Slide share Eventbrite Meetup FourSquare app.net
  23. 23. Tools WordPress.org Mailchimp.com Followerwonk.com Knowem.com Bufferapp.com Feedly.com Searchinstagram.comTop-hastags.com Sproutsocial.com Marketo/Pardot/Hubspot/WordPress Plugins Mixpanel.com/Kissmetrics.com/Google Analytics Rapportive.com Fiverr.com Rowfeeder.com IFTTT.comSocial buttons Wednesday, August 28, 13 Growth Hacking Tools
  24. 24. About your opinions About the market About problem solving Using Info-graphics Summarize another’s blog Respond to an influential blog About questions the market has Blog Wednesday, August 28, 13 Post Daily Comments - seed Full RSS feeds Link to influential blogs Guest Post everywhere
  25. 25. http://danzarrella.com/the-20-words-and-phrases-that-will-get-you-the-most-retweets.htm Wednesday, August 28, 13 Twitter 10-22x/day Consider: Visual content Must: links Must: @mentions Must: #hashtags Ads? Follow Unfollow dance Content Ideas: http://danzarrella.com/the-20-words-and-phrases-that-will-get-you-the-most-retweets.html
  26. 26. Wednesday, August 28, 13 Facebook 4+x/day Must: Visual content Must: Ads - Edgerank Groups
  27. 27. Wednesday, August 28, 13 Google+ 5x/day Must: visual content Awesome for SEO
  28. 28. Wednesday, August 28, 13 LinkedIn 2x/day Must: Groups Must: Ads
  29. 29. Wednesday, August 28, 13 Quora / Yahoo Answers / Stack Exchange Answer often Ask weekly if you have a valid question Great for Customer Development
  30. 30. Wednesday, August 28, 13 Reddit Each subreddit could have 1-10x/day
  31. 31. Wednesday, August 28, 13 Vine Youtube
  32. 32. http://435digital.com/blog/2013/03/20/4-tips-successful-instagram-strategy/ http://www.vocus.com/blog/get-more-engagement-on-pinterest/ Wednesday, August 28, 13 Instagram - http://435digital.com/blog/2013/03/20/4-tips-successful-instagram-strategy/ Pinterest - http://www.vocus.com/blog/get-more-engagement-on-pinterest/ FourSquare - Comment on Competitor locations Tumblr - reblog to get attention, put out great content SlideShare - post presentations share on linkedin, embed into a blog post Meetup - If you have events USE this to build community around events
  33. 33. @namtrok paul@connexsocial.com http://connexsocial.com/presentations Thank You! Questions or Need more Growth Hacking Tips? Wednesday, August 28, 13 Paul Kortman, a growth hacker Connex Social a Digital Marketing Services Agency ThingShare a StartGarden Portfolio company

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