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PAUL KORTMAN
http://connexsocial.com/presentations
@namtrok #StartGarden
SOCIAL MEDIA FOR
STARTUPS
Wednesday, August 28, 13
@namtrok
#StartGarden
paul@connexsocial.com
http://connexsocial.com/presentations
Wednesday, August 28, 13
Wednesday, August 28, 13
Definitions
Definitions
Objectives
Content Strategy
Tactics
Wednesday, August 28, 13
Differences in Social Media for Startups
Uncertainty
Customer Dev.
Growth
Scrappy
Unknown
Wednesday, August 28, 13
Wednesday, August 28, 13
GROWTH HACKING
Wednesday, August 28, 13
Definitions
Definitions
Objectives
Content Strategy
Tactics
Wednesday, August 28, 13
Objectives
Acquire Customers
Acquire Knowledge
Acquire PR
Acquire Funding
Customer Service
Wednesday, August 28, 13
Acquire Customers
Ads
Search
Fan Activation
CTA
Wednesday, August 28, 13
Wednesday, August 28, 13
Customer Development
Pivot
Acquire Knowledge
Wednesday, August 28, 13
Acquire PR
Wednesday, August 28, 13
Acquire Funding
Wednesday, August 28, 13
Customer Service
Wednesday, August 28, 13
Objectives
Acquire Customers
Acquire Knowledge
Acquire PR
Acquire Funding
Customer Service
Wednesday, August 28, 13
Content Strategy
Definitions
Objectives
Content Strategy
Tactics
Wednesday, August 28, 13
Content
PlaceTime
Wednesday, August 28, 13
Frequency?
Content
PlaceTime
Creation  or  Curation?
Sources?
Topic? Voice?
Market  Influencers?
For3at?
Memes?
Incentives?...
PlaceTime
Content
Wednesday, August 28, 13
Tactics
Definitions
Objectives
Content Strategy
Tactics
Wednesday, August 28, 13
Wednesday, August 28, 13
Tools
WordPress.org Mailchimp.com Followerwonk.com
Knowem.com
Bufferapp.com
Feedly.com
Searchinstagram.comTop-hastags.com
...
About your opinions
About the market
About problem solving
Using Info-graphics
Summarize another’s blog
Respond to an infl...
http://danzarrella.com/the-20-words-and-phrases-that-will-get-you-the-most-retweets.htm
Wednesday, August 28, 13
Wednesday, August 28, 13
Wednesday, August 28, 13
Wednesday, August 28, 13
Wednesday, August 28, 13
Wednesday, August 28, 13
Wednesday, August 28, 13
http://435digital.com/blog/2013/03/20/4-tips-successful-instagram-strategy/
http://www.vocus.com/blog/get-more-engagement-...
@namtrok
paul@connexsocial.com
http://connexsocial.com/presentations
Thank You!
Questions or
Need more Growth
Hacking Tips...
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Social Media for Startups: StartGarden

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Social Media has been around for a couple years now, but the tried and true strategies for entrepreneurs and intrapreneurs working in the lean-startup model aren't well known. In this Social Media for Startups class Paul will overview brief strategies for the major social platforms helping you achieve success in whatever phase of the startup you are in, from problem discovery, to problem validation, from problem/solution fit, to product/market fit. Learn how to leverage social media to acquire real customers!

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Transcript of "Social Media for Startups: StartGarden"

  1. 1. PAUL KORTMAN http://connexsocial.com/presentations @namtrok #StartGarden SOCIAL MEDIA FOR STARTUPS Wednesday, August 28, 13
  2. 2. @namtrok #StartGarden paul@connexsocial.com http://connexsocial.com/presentations Wednesday, August 28, 13
  3. 3. Wednesday, August 28, 13
  4. 4. Definitions Definitions Objectives Content Strategy Tactics Wednesday, August 28, 13
  5. 5. Differences in Social Media for Startups Uncertainty Customer Dev. Growth Scrappy Unknown Wednesday, August 28, 13
  6. 6. Wednesday, August 28, 13
  7. 7. GROWTH HACKING Wednesday, August 28, 13
  8. 8. Definitions Definitions Objectives Content Strategy Tactics Wednesday, August 28, 13
  9. 9. Objectives Acquire Customers Acquire Knowledge Acquire PR Acquire Funding Customer Service Wednesday, August 28, 13
  10. 10. Acquire Customers Ads Search Fan Activation CTA Wednesday, August 28, 13
  11. 11. Wednesday, August 28, 13
  12. 12. Customer Development Pivot Acquire Knowledge Wednesday, August 28, 13
  13. 13. Acquire PR Wednesday, August 28, 13
  14. 14. Acquire Funding Wednesday, August 28, 13
  15. 15. Customer Service Wednesday, August 28, 13
  16. 16. Objectives Acquire Customers Acquire Knowledge Acquire PR Acquire Funding Customer Service Wednesday, August 28, 13
  17. 17. Content Strategy Definitions Objectives Content Strategy Tactics Wednesday, August 28, 13
  18. 18. Content PlaceTime Wednesday, August 28, 13
  19. 19. Frequency? Content PlaceTime Creation  or  Curation? Sources? Topic? Voice? Market  Influencers? For3at? Memes? Incentives? Contests? Cross-­‐net6ork? Wednesday, August 28, 13
  20. 20. PlaceTime Content Wednesday, August 28, 13
  21. 21. Tactics Definitions Objectives Content Strategy Tactics Wednesday, August 28, 13
  22. 22. Wednesday, August 28, 13
  23. 23. Tools WordPress.org Mailchimp.com Followerwonk.com Knowem.com Bufferapp.com Feedly.com Searchinstagram.comTop-hastags.com Sproutsocial.com Marketo/Pardot/Hubspot/WordPress Plugins Mixpanel.com/Kissmetrics.com/Google Analytics Rapportive.com Fiverr.com Rowfeeder.com IFTTT.comSocial buttons Wednesday, August 28, 13
  24. 24. About your opinions About the market About problem solving Using Info-graphics Summarize another’s blog Respond to an influential blog About questions the market has Blog Wednesday, August 28, 13
  25. 25. http://danzarrella.com/the-20-words-and-phrases-that-will-get-you-the-most-retweets.htm Wednesday, August 28, 13
  26. 26. Wednesday, August 28, 13
  27. 27. Wednesday, August 28, 13
  28. 28. Wednesday, August 28, 13
  29. 29. Wednesday, August 28, 13
  30. 30. Wednesday, August 28, 13
  31. 31. Wednesday, August 28, 13
  32. 32. http://435digital.com/blog/2013/03/20/4-tips-successful-instagram-strategy/ http://www.vocus.com/blog/get-more-engagement-on-pinterest/ Wednesday, August 28, 13
  33. 33. @namtrok paul@connexsocial.com http://connexsocial.com/presentations Thank You! Questions or Need more Growth Hacking Tips? Wednesday, August 28, 13
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