Facebook and YouTube How to

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Paul Kortman http://paulkortman.com presented this information on the how to of social networks Facebook and YouTube for small businesses at the Michigan Department of Transportation (MDOT) DBE …

Paul Kortman http://paulkortman.com presented this information on the how to of social networks Facebook and YouTube for small businesses at the Michigan Department of Transportation (MDOT) DBE Conference March 22, 2010

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Transcript

  • 1. Facebook and YouTubeTheir Impact on Search and SocialMarch 22, 2011 @namtrok Paul Kortman
  • 2. March 22, 2011 @namtrok Paul Kortman
  • 3. About Paul Kortman (@namtrok)March 22, 2011 @namtrok Paul Kortman
  • 4. About Paul Kortman (@namtrok)✤ IT NerdMarch 22, 2011 @namtrok Paul Kortman
  • 5. About Paul Kortman (@namtrok)✤ IT Nerd✤ Digital Marketing NerdMarch 22, 2011 @namtrok Paul Kortman
  • 6. About Paul Kortman (@namtrok)✤ IT Nerd✤ Digital Marketing Nerd✤ CEO of Connex Social LLC, and CTO of My BulkcoMarch 22, 2011 @namtrok Paul Kortman
  • 7. About Paul Kortman (@namtrok)✤ IT Nerd✤ Digital Marketing Nerd✤ CEO of Connex Social LLC, and CTO of My Bulkco✤ Michigan NativeMarch 22, 2011 @namtrok Paul Kortman
  • 8. Search✤ 2000-2010March 22, 2011 @namtrok Paul Kortman
  • 9. Search✤ 2000-2010March 22, 2011 @namtrok Paul Kortman
  • 10. Social✤ 2010-??March 22, 2011 @namtrok Paul Kortman
  • 11. Social✤ 2010-??March 22, 2011 @namtrok Paul Kortman
  • 12. What is Social MediaMarch 22, 2011 @namtrok Paul Kortman
  • 13. What is Social Media✤ People Having Conversations onlineMarch 22, 2011 @namtrok Paul Kortman
  • 14. Blurring of the linesMarch 22, 2011 @namtrok Paul Kortman
  • 15. Blurring of the lines✤ BlogsMarch 22, 2011 @namtrok Paul Kortman
  • 16. Blurring of the lines✤ Blogs✤ VideoMarch 22, 2011 @namtrok Paul Kortman
  • 17. Blurring of the lines✤ Blogs✤ Video✤ FacebookMarch 22, 2011 @namtrok Paul Kortman
  • 18. Hungry?March 22, 2011 @namtrok Paul Kortman
  • 19. Hungry?March 22, 2011 @namtrok Paul Kortman
  • 20. SatisfyingMarch 22, 2011 @namtrok Paul Kortman
  • 21. Satisfyingsnickers.comMarch 22, 2011 @namtrok Paul Kortman
  • 22. Satisfyingsnickers.comwikipedia pageMarch 22, 2011 @namtrok Paul Kortman
  • 23. Satisfyingsnickers.comwikipedia pageshopping resultsMarch 22, 2011 @namtrok Paul Kortman
  • 24. Satisfyingsnickers.comwikipedia pageshopping resultsimagesMarch 22, 2011 @namtrok Paul Kortman
  • 25. Satisfyingsnickers.comwikipedia pageshopping resultsimagesmars.comMarch 22, 2011 @namtrok Paul Kortman
  • 26. Satisfyingsnickers.comwikipedia pageshopping resultsimagesmars.comMarch 22, 2011 @namtrok Paul Kortman
  • 27. 1Satisfyingsnickers.comwikipedia pageshopping resultsimagesmars.comMarch 22, 2011 @namtrok Paul Kortman
  • 28. 1 2Satisfyingsnickers.comwikipedia pageshopping resultsimagesmars.comMarch 22, 2011 @namtrok Paul Kortman
  • 29. 1 2Satisfyingsnickers.comwikipedia pageshopping resultsimagesmars.comMarch 22, 2011 @namtrok Paul Kortman 3
  • 30. SurprisingMarch 22, 2011 @namtrok Paul Kortman
  • 31. Surprisingmars.comMarch 22, 2011 @namtrok Paul Kortman
  • 32. Surprisingmars.comYouTube?March 22, 2011 @namtrok Paul Kortman
  • 33. Surprisingmars.comYouTube?Facebook?March 22, 2011 @namtrok Paul Kortman
  • 34. Surprisingmars.comYouTube?Facebook?VideosMarch 22, 2011 @namtrok Paul Kortman
  • 35. Surprisingmars.comYouTube?Facebook?VideosMarch 22, 2011 @namtrok Paul Kortman
  • 36. 3Surprisingmars.comYouTube?Facebook?VideosMarch 22, 2011 @namtrok Paul Kortman
  • 37. 3 4Surprisingmars.comYouTube?Facebook?VideosMarch 22, 2011 @namtrok Paul Kortman
  • 38. 3 4Surprisingmars.com 5YouTube?Facebook?VideosMarch 22, 2011 @namtrok Paul Kortman
  • 39. 3 4Surprisingmars.com 5YouTube?Facebook?VideosMarch 22, 2011 @namtrok Paul Kortman 6
  • 40. Snickers LessonSocial Plays in Search’s Court.March 22, 2011 @namtrok Paul Kortman
  • 41. FacebookMarch 22, 2011 @namtrok Paul Kortman
  • 42. Facebook StatsMarch 22, 2011 @namtrok Paul Kortman
  • 43. Facebook Stats✤ 600 Million Worldwide active users (10%)March 22, 2011 @namtrok Paul Kortman
  • 44. Facebook Stats✤ 600 Million Worldwide active users (10%)✤ 155 Million US active users (50%)March 22, 2011 @namtrok Paul Kortman
  • 45. Facebook Stats✤ 600 Million Worldwide active users (10%)✤ 155 Million US active users (50%)✤ 5 Million Michigan active users (49.8%)March 22, 2011 @namtrok Paul Kortman
  • 46. Facebook Stats✤ 600 Million Worldwide active users (10%)✤ 155 Million US active users (50%)✤ 5 Million Michigan active users (49.8%)March 22, 2011 @namtrok Paul Kortman
  • 47. Facebook Stats✤ 600 Million Worldwide active users (10%)✤ 155 Million US active users (50%)✤ 5 Million Michigan active users (49.8%)✤ source: socialbakers.comMarch 22, 2011 @namtrok Paul Kortman
  • 48. Why FacebookMarch 22, 2011 @namtrok Paul Kortman
  • 49. Why Facebook✤ Shows in Google✤ 1 out of 2 people are active on it in Michigan✤ Low cost, easy to manage✤ Advanced features: targeted ads, InsightsMarch 22, 2011 @namtrok Paul Kortman
  • 50. Facebook for BusinessMarch 22, 2011 @namtrok Paul Kortman
  • 51. Facebook PageMarch 22, 2011 @namtrok Paul Kortman
  • 52. Facebook PageMarch 22, 2011 @namtrok Paul Kortman
  • 53. Facebook PageMarch 22, 2011 @namtrok Paul Kortman
  • 54. Facebook ProfileMarch 22, 2011 @namtrok Paul Kortman
  • 55. Facebook ProfileMarch 22, 2011 @namtrok Paul Kortman
  • 56. Facebook Page vs ProfileMarch 22, 2011 @namtrok Paul Kortman
  • 57. Facebook Page vs ProfileMarch 22, 2011 @namtrok Paul Kortman
  • 58. Facebook Page vs ProfileMarch 22, 2011 @namtrok Paul Kortman
  • 59. Facebook Page vs ProfileMarch 22, 2011 @namtrok Paul Kortman
  • 60. Facebook Page vs ProfileMarch 22, 2011 @namtrok Paul Kortman
  • 61. Facebook Page vs ProfileMarch 22, 2011 @namtrok Paul Kortman
  • 62. Facebook Page vs Profile✤ Like vs Friend RequestMarch 22, 2011 @namtrok Paul Kortman
  • 63. Facebook Page vs Profile✤ Like vs Friend Request✤ Personal InformationMarch 22, 2011 @namtrok Paul Kortman
  • 64. Facebook Page vs Profile✤ Like vs Friend Request✤ Personal Information✤ Advanced OptionsMarch 22, 2011 @namtrok Paul Kortman
  • 65. Facebook Page vs Profile✤ Like vs Friend Request✤ Personal Information✤ Advanced Options ✤ AdsMarch 22, 2011 @namtrok Paul Kortman
  • 66. Facebook Page vs Profile✤ Like vs Friend Request✤ Personal Information✤ Advanced Options ✤ Ads ✤ InsightsMarch 22, 2011 @namtrok Paul Kortman
  • 67. Facebook Page InsightsMarch 22, 2011 @namtrok Paul Kortman
  • 68. Facebook Page InsightsMarch 22, 2011 @namtrok Paul Kortman
  • 69. Facebook Next StepsMarch 22, 2011 @namtrok Paul Kortman
  • 70. Facebook Next StepsMarch 22, 2011 @namtrok Paul Kortman
  • 71. Facebook Next Steps✤ Create a PageMarch 22, 2011 @namtrok Paul Kortman
  • 72. Facebook Next Steps✤ Create a Page✤ Get 25 Likes (Connections)March 22, 2011 @namtrok Paul Kortman
  • 73. Facebook Next Steps✤ Create a Page✤ Get 25 Likes (Connections)✤ Get a custom URLMarch 22, 2011 @namtrok Paul Kortman
  • 74. Facebook Next Steps✤ Create a Page✤ Get 25 Likes (Connections)✤ Get a custom URL✤ Post content weekly-daily written to your target audienceMarch 22, 2011 @namtrok Paul Kortman
  • 75. Facebook: Create a PageMarch 22, 2011 @namtrok Paul Kortman
  • 76. Facebook: Create a Page✤ http://www.facebook.com/pages/create.phpMarch 22, 2011 @namtrok Paul Kortman
  • 77. Facebook: Create a Page✤ http://www.facebook.com/pages/create.phpMarch 22, 2011 @namtrok Paul Kortman
  • 78. Facebook: Create a Page✤ http://www.facebook.com/pages/create.phpMarch 22, 2011 @namtrok Paul Kortman
  • 79. Facebook: Get 25 likesMarch 22, 2011 @namtrok Paul Kortman
  • 80. Facebook: Get 25 likes✤ Use the Share, or Suggest to my friendsMarch 22, 2011 @namtrok Paul Kortman
  • 81. Facebook: Get 25 likes✤ Use the Share, or Suggest to my friendsMarch 22, 2011 @namtrok Paul Kortman
  • 82. Facebook: Get 25 likes✤ Use the Share, or Suggest to my friendsMarch 22, 2011 @namtrok Paul Kortman
  • 83. Facebook: Get 25 likes✤ Use the Share, or Suggest to my friends✤ Email the link ✤ http://www.facebook.com/pages/The-Biggest-Contractors-Page/193March 22, 2011 @namtrok Paul Kortman
  • 84. Facebook: Get a custom URL✤ http://www.facebook.com/username/✤ Choose Carefully, at this stage you cannot change this once setMarch 22, 2011 @namtrok Paul Kortman
  • 85. Facebook: Post Content Daily toWeeklyMarch 22, 2011 @namtrok Paul Kortman
  • 86. Facebook: Post Content Daily toWeekly✤ Photos, Videos work really wellMarch 22, 2011 @namtrok Paul Kortman
  • 87. Facebook: Post Content Daily toWeekly✤ Photos, Videos work really well✤ Text is easy, What do you want prospective clients to know/seeMarch 22, 2011 @namtrok Paul Kortman
  • 88. Facebook: Post Content Daily toWeekly✤ Photos, Videos work really well✤ Text is easy, What do you want prospective clients to know/see✤ Examples:March 22, 2011 @namtrok Paul Kortman
  • 89. Facebook: Post Content Daily toWeekly✤ Photos, Videos work really well✤ Text is easy, What do you want prospective clients to know/see✤ Examples: ✤ Broke another dump truck today, I just don’t know how the guys can be so rough on the equipmentMarch 22, 2011 @namtrok Paul Kortman
  • 90. Facebook: Post Content Daily toWeekly✤ Photos, Videos work really well✤ Text is easy, What do you want prospective clients to know/see✤ Examples: ✤ Broke another dump truck today, I just don’t know how the guys can be so rough on the equipment ✤ Have you been outside today? We’re working hard for you, but this weather makes it go faster!March 22, 2011 @namtrok Paul Kortman
  • 91. Facebook: Post Content Daily toWeekly✤ Photos, Videos work really well✤ Text is easy, What do you want prospective clients to know/see✤ Examples: ✤ Broke another dump truck today, I just don’t know how the guys can be so rough on the equipment ✤ Have you been outside today? We’re working hard for you, but this weather makes it go faster!✤ Ask questions to engageMarch 22, 2011 @namtrok Paul Kortman
  • 92. Facebook Next StepsMarch 22, 2011 @namtrok Paul Kortman
  • 93. Facebook Next Steps✤ Create a Page✤ Get 25 Likes (Connections)✤ Get a custom URL✤ Post content weekly-daily written to your target audienceMarch 22, 2011 @namtrok Paul Kortman
  • 94. YouTubeMarch 22, 2011 @namtrok Paul Kortman
  • 95. YouTube StatsMarch 22, 2011 @namtrok Paul Kortman
  • 96. YouTube Stats✤ >2 billion views/dayMarch 22, 2011 @namtrok Paul Kortman
  • 97. YouTube Stats✤ >2 billion views/day✤ 15 min/day - avg personMarch 22, 2011 @namtrok Paul Kortman
  • 98. YouTube Stats✤ >2 billion views/day✤ 15 min/day - avg person✤ 24 hrs uploaded/minuteMarch 22, 2011 @namtrok Paul Kortman
  • 99. YouTube Stats✤ >2 billion views/day✤ 15 min/day - avg person✤ 24 hrs uploaded/minute✤ 7,000+ hours full legnth feature firms and tv shows.March 22, 2011 @namtrok Paul Kortman
  • 100. YouTube Stats✤ >2 billion views/day✤ 15 min/day - avg person✤ 24 hrs uploaded/minute✤ 7,000+ hours full legnth feature firms and tv shows.March 22, 2011 @namtrok Paul Kortman
  • 101. YouTube Stats✤ >2 billion views/day✤ 15 min/day - avg person✤ 24 hrs uploaded/minute✤ 7,000+ hours full legnth feature firms and tv shows.✤ source: website-monitoring.comMarch 22, 2011 @namtrok Paul Kortman
  • 102. Why YouTubeMarch 22, 2011 @namtrok Paul Kortman
  • 103. Why YouTube✤ Shows in GoogleMarch 22, 2011 @namtrok Paul Kortman
  • 104. Why YouTube✤ Shows in Google✤ Video conveys information unlike text/pictures (Brochures)March 22, 2011 @namtrok Paul Kortman
  • 105. Why YouTube✤ Shows in Google✤ Video conveys information unlike text/pictures (Brochures)✤ Low cost, easy to manageMarch 22, 2011 @namtrok Paul Kortman
  • 106. Why YouTube✤ Shows in Google✤ Video conveys information unlike text/pictures (Brochures)✤ Low cost, easy to manage✤ Advanced features: targeted ads, InsightsMarch 22, 2011 @namtrok Paul Kortman
  • 107. YouTube for BusinessMarch 22, 2011 @namtrok Paul Kortman
  • 108. YouTube ChannelMarch 22, 2011 @namtrok Paul Kortman
  • 109. YouTube ChannelMarch 22, 2011 @namtrok Paul Kortman
  • 110. YouTube Channel InsightsMarch 22, 2011 @namtrok Paul Kortman
  • 111. YouTube Channel InsightsMarch 22, 2011 @namtrok Paul Kortman
  • 112. YouTube Next StepsMarch 22, 2011 @namtrok Paul Kortman
  • 113. YouTube Next StepsMarch 22, 2011 @namtrok Paul Kortman
  • 114. YouTube Next Steps✤ Acquire a video camera deviceMarch 22, 2011 @namtrok Paul Kortman
  • 115. YouTube Next Steps✤ Acquire a video camera device✤ Open YouTube ChannelMarch 22, 2011 @namtrok Paul Kortman
  • 116. YouTube Next Steps✤ Acquire a video camera device✤ Open YouTube Channel✤ Customize ChannelMarch 22, 2011 @namtrok Paul Kortman
  • 117. YouTube Next Steps✤ Acquire a video camera device✤ Open YouTube Channel✤ Customize Channel✤ Post content monthly-weekly focused on your target audienceMarch 22, 2011 @namtrok Paul Kortman
  • 118. YouTube Next Steps✤ Acquire a video camera device✤ Open YouTube Channel✤ Customize Channel✤ Post content monthly-weekly focused on your target audience ✤ Share it on other networks (broadcast/announce it)March 22, 2011 @namtrok Paul Kortman
  • 119. YouTube Next Steps✤ Acquire a video camera device✤ Open YouTube Channel✤ Customize Channel✤ Post content monthly-weekly focused on your target audience ✤ Share it on other networks (broadcast/announce it) ✤ Embed it into websiteMarch 22, 2011 @namtrok Paul Kortman
  • 120. YouTube: Acquire a Video CameraMarch 22, 2011 @namtrok Paul Kortman
  • 121. YouTube: Acquire a Video Camera✤ Cell Phone Video✤ Flip Camera✤ Simple editing softwareMarch 22, 2011 @namtrok Paul Kortman
  • 122. YouTube: Open a ChannelMarch 22, 2011 @namtrok Paul Kortman
  • 123. YouTube: Open a Channel✤ Google account?March 22, 2011 @namtrok Paul Kortman
  • 124. YouTube: Open a Channel✤ Google account?March 22, 2011 @namtrok Paul Kortman
  • 125. YouTube Customize ChannelMarch 22, 2011 @namtrok Paul Kortman
  • 126. YouTube Customize ChannelMarch 22, 2011 @namtrok Paul Kortman
  • 127. YouTube: Post Content MonthlyWeeklyMarch 22, 2011 @namtrok Paul Kortman
  • 128. YouTube: Post Content MonthlyWeekly✤ Show your projectsMarch 22, 2011 @namtrok Paul Kortman
  • 129. YouTube: Post Content MonthlyWeekly✤ Show your projects✤ Show your StaffMarch 22, 2011 @namtrok Paul Kortman
  • 130. YouTube: Post Content MonthlyWeekly✤ Show your projects✤ Show your Staff✤ Best results: How-to VideosMarch 22, 2011 @namtrok Paul Kortman
  • 131. YouTube: Post Content MonthlyWeekly✤ Show your projects✤ Show your Staff✤ Best results: How-to Videos✤ Show your expertise (don’t tell them, show them)March 22, 2011 @namtrok Paul Kortman
  • 132. YouTube: Share content on othernetworksMarch 22, 2011 @namtrok Paul Kortman
  • 133. YouTube: Share content on othernetworks✤ Auto LinkingMarch 22, 2011 @namtrok Paul Kortman
  • 134. YouTube: Share content on othernetworks✤ Auto Linking✤ SharingMarch 22, 2011 @namtrok Paul Kortman
  • 135. YouTube: Embed in WebsiteMarch 22, 2011 @namtrok Paul Kortman
  • 136. YouTube: Embed in WebsiteMarch 22, 2011 @namtrok Paul Kortman
  • 137. YouTube Next StepsMarch 22, 2011 @namtrok Paul Kortman
  • 138. YouTube Next Steps✤ Acquire a video camera device✤ Open YouTube Channel✤ Customize Channel✤ Post content monthly-weekly focused on your target audience ✤ Share it on other networks (broadcast/announce it) ✤ Embed it into websiteMarch 22, 2011 @namtrok Paul Kortman
  • 139. Next Steps ReviewMarch 22, 2011 @namtrok Paul Kortman
  • 140. Next Steps Review✤ Create a Page ✤ Acquire a video camera device✤ Get 25 Likes (Connections) ✤ Open YouTube Channel✤ Get a custom URL ✤ Customize Channel✤ Post content weekly-daily ✤ Post content monthly-weekly written to your target audience focused on your target audience ✤ Share it on other networks (broadcast/announce it)March 22, 2011 @namtrok ✤ Embed it into Kortman Paul website
  • 141. Final ThoughtsMarch 22, 2011 @namtrok Paul Kortman
  • 142. Final Thoughts✤ YouTube and Facebook help you in search✤ Video and photos are more engaging for your target audienceMarch 22, 2011 @namtrok Paul Kortman
  • 143. Questions?March 22, 2011 @namtrok Paul Kortman
  • 144. Thank YouSlides are Available for Download at http://paulkortman.com/mdot