Digital Marketing  for Start-ups  for Start-ups      @namtrok     #StartGarden
Paul           Why is this guy teaching this course?@namtrok                                           #StartGarden
You           Who are you?@namtrok                  #StartGarden
Digital Marketing                A Definition@namtrok                       #StartGarden
Digital Marketing vs ?•   Lead Generation•   Internet Marketing•   Online Marketing•   Inbound Marketing@namtrok          ...
Aspects of                    Digital Marketing                    Digital Marketing•   SEO•   PPC/CPM (ads)•   Email Mark...
Signposting:               Strategy Overview               Strategy Overview•   SEO•   PPC/CPM (ads)•   Email Marketing•  ...
SEO in 15 minutes•   Code 10%•   Content (keyword)•   Inbound links (including    social)@namtrok                         ...
PPC/CPM (ads)•   Google, Facebook,    Adtegrity, etc.•   Keyword, content,    conversions•   Expensive? Worth it.@namtrok ...
Email Marketing•   It’s about the list•   Most important aspect?•   Internet Marketers dream@namtrok                      ...
Social MEdia•   More than Facebook &    Twitter•   Forums•   Pinterest, Quora, G+@namtrok                            #Star...
Conversion Optimization•   In person pitch•   Print?•   Ads•   Landing Page•   User Signups•   Revenue Generators@namtrok ...
Data Analysis•   Google Analytics•   Kiss Metrics•   a/b testing tools:    •   Google Website        Optimizer    •   Unbo...
Signposting:               Strategy Overview               Strategy Overview•   SEO•   PPC/CPM (ads)•   Email Marketing•  ...
You           What are the areas you need help in?@namtrok                                          #StartGarden
Signposting:                        Nitty Gritty                        Nitty Gritty•   Top of the Funnel•   Conversion Op...
Nitty Gritty           Top of the Funnel@namtrok                       #StartGarden
Top of the Funnel•   Where is you audience? & How do you separate them?•   Users searching for your solution? (Search)•   ...
Google TRENDS tool•   http://www.google.com/trends/@namtrok                            #StartGarden
Google Keyword tool•   https://adwords.google.com/o/KeywordTool@namtrok                                       #StartGarden
Signposting:                        Nitty Gritty                        Nitty Gritty•   Top of the Funnel•   Conversion Op...
Nitty Gritty           Conversion Optimization@namtrok                             #StartGarden
Landing Pages              Test Test Test@namtrok                       #StartGarden
$400           DesignPax.com              Get it done.@namtrok                       #StartGarden
Questions to ask•   What is the critical next step?•   Can you remove this?•   What if we re-worded this?•   Who converted...
Conversion Optimization Points•   Top of the funnel    • Click on ad    • Click on organic rank•   Landing Page    • Signu...
Signposting:                        Nitty Gritty                        Nitty Gritty•   Top of the Funnel•   Conversion Op...
Nitty Gritty           Social Media Pitfalls@namtrok                           #StartGarden
SocMed Pitfalls•   I from a business•   Talking about being a StartUp•   Being too geographic focused•   Abruptly entering...
Social Media &           The Lean Canvas           The Lean Canvas@namtrok                     #StartGarden
SocMed KEywords• Fail + keywords• Make a device + keywords• I hate + keywords• I wish + keywords• Broken + keywords• Wish ...
make a device@namtrok                   #StartGarden
Why is broken?@namtrok                    #StartGarden
i hate Writing@namtrok                    #StartGarden
I wish@namtrok            #StartGarden
SocMed Notes• Fail + keywords• Make a device + keywords   • Twitter• I hate + keywords          • Google+Quora (answers.co...
Signposting:                        Nitty Gritty                        Nitty Gritty•   Top of the Funnel•   Conversion Op...
Nitty Gritty            Google Analytics@namtrok                       #StartGarden
Google Analytics           More Tomorrow (Stay Tuned!)@namtrok                            #StartGarden
Signposting:                        Nitty Gritty                        Nitty Gritty•   Top of the Funnel•   Conversion Op...
Homework•   Find keywords users are using for your problem or solution    •   Google Keyword tool    •   Google Trends•   ...
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Digital marketing for startups part 1 #startgarden

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how to find users for your startup using seo and social media.

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Digital marketing for startups part 1 #startgarden

  1. 1. Digital Marketing for Start-ups for Start-ups @namtrok #StartGarden
  2. 2. Paul Why is this guy teaching this course?@namtrok #StartGarden
  3. 3. You Who are you?@namtrok #StartGarden
  4. 4. Digital Marketing A Definition@namtrok #StartGarden
  5. 5. Digital Marketing vs ?• Lead Generation• Internet Marketing• Online Marketing• Inbound Marketing@namtrok #StartGarden
  6. 6. Aspects of Digital Marketing Digital Marketing• SEO• PPC/CPM (ads)• Email Marketing• Social Media• Conversion Optimization• Data Analysis@namtrok #StartGarden
  7. 7. Signposting: Strategy Overview Strategy Overview• SEO• PPC/CPM (ads)• Email Marketing• Social Media• Conversion Optimization• Data Analysis@namtrok #StartGarden
  8. 8. SEO in 15 minutes• Code 10%• Content (keyword)• Inbound links (including social)@namtrok #StartGarden
  9. 9. PPC/CPM (ads)• Google, Facebook, Adtegrity, etc.• Keyword, content, conversions• Expensive? Worth it.@namtrok #StartGarden
  10. 10. Email Marketing• It’s about the list• Most important aspect?• Internet Marketers dream@namtrok #StartGarden
  11. 11. Social MEdia• More than Facebook & Twitter• Forums• Pinterest, Quora, G+@namtrok #StartGarden
  12. 12. Conversion Optimization• In person pitch• Print?• Ads• Landing Page• User Signups• Revenue Generators@namtrok #StartGarden
  13. 13. Data Analysis• Google Analytics• Kiss Metrics• a/b testing tools: • Google Website Optimizer • Unbounce@namtrok #StartGarden
  14. 14. Signposting: Strategy Overview Strategy Overview• SEO• PPC/CPM (ads)• Email Marketing• Social Media• Conversion Optimization• Data Analysis@namtrok #StartGarden
  15. 15. You What are the areas you need help in?@namtrok #StartGarden
  16. 16. Signposting: Nitty Gritty Nitty Gritty• Top of the Funnel• Conversion Optimization• Social Media Pitfalls• Google Analytics@namtrok #StartGarden
  17. 17. Nitty Gritty Top of the Funnel@namtrok #StartGarden
  18. 18. Top of the Funnel• Where is you audience? & How do you separate them?• Users searching for your solution? (Search)• Users complaining about the problem? (SocMed) *more later• People writing about the problem? (Ads)@namtrok #StartGarden
  19. 19. Google TRENDS tool• http://www.google.com/trends/@namtrok #StartGarden
  20. 20. Google Keyword tool• https://adwords.google.com/o/KeywordTool@namtrok #StartGarden
  21. 21. Signposting: Nitty Gritty Nitty Gritty• Top of the Funnel• Conversion Optimization• Social Media Pitfalls• Google Analytics@namtrok #StartGarden
  22. 22. Nitty Gritty Conversion Optimization@namtrok #StartGarden
  23. 23. Landing Pages Test Test Test@namtrok #StartGarden
  24. 24. $400 DesignPax.com Get it done.@namtrok #StartGarden
  25. 25. Questions to ask• What is the critical next step?• Can you remove this?• What if we re-worded this?• Who converted?@namtrok #StartGarden
  26. 26. Conversion Optimization Points• Top of the funnel • Click on ad • Click on organic rank• Landing Page • Signup • Call • Email• User • Revenue Generating Activity• Return to site?• Spread the word@namtrok #StartGarden
  27. 27. Signposting: Nitty Gritty Nitty Gritty• Top of the Funnel• Conversion Optimization• Social Media Pitfalls• Google Analytics@namtrok #StartGarden
  28. 28. Nitty Gritty Social Media Pitfalls@namtrok #StartGarden
  29. 29. SocMed Pitfalls• I from a business• Talking about being a StartUp• Being too geographic focused• Abruptly entering a conversation• Failing to build an audience first.@namtrok #StartGarden
  30. 30. Social Media & The Lean Canvas The Lean Canvas@namtrok #StartGarden
  31. 31. SocMed KEywords• Fail + keywords• Make a device + keywords• I hate + keywords• I wish + keywords• Broken + keywords• Wish website + keywords@namtrok #StartGarden
  32. 32. make a device@namtrok #StartGarden
  33. 33. Why is broken?@namtrok #StartGarden
  34. 34. i hate Writing@namtrok #StartGarden
  35. 35. I wish@namtrok #StartGarden
  36. 36. SocMed Notes• Fail + keywords• Make a device + keywords • Twitter• I hate + keywords • Google+Quora (answers.com yahoo answers)Foursquare• I wish + keywords • Forums (cafemom)• Broken + keywords • LinkedIn GroupsFacebook (iffy)Sites not to use: pinterest, instagram, vine, meetup,• Wish website + keywords@namtrok #StartGarden
  37. 37. Signposting: Nitty Gritty Nitty Gritty• Top of the Funnel• Conversion Optimization• Social Media Pitfalls• Google Analytics@namtrok #StartGarden
  38. 38. Nitty Gritty Google Analytics@namtrok #StartGarden
  39. 39. Google Analytics More Tomorrow (Stay Tuned!)@namtrok #StartGarden
  40. 40. Signposting: Nitty Gritty Nitty Gritty• Top of the Funnel• Conversion Optimization• Social Media Pitfalls• Google Analytics@namtrok #StartGarden
  41. 41. Homework• Find keywords users are using for your problem or solution • Google Keyword tool • Google Trends• Find users complaining about the problem on Social Channels • Interact if you dare ;)• See you tomorrow!@namtrok #StartGarden
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