Social Media is a rational extension to what we’ve known as Traditional Media. It isn’t just about chatting and sharing pictures, it’s not even about how to use tools but social media is about how to create an effective incorporated marketing approach as a platform – which appropriate tool should be used in a given situation.
Why Social Media? Social Media is bringing back humanity to all digital life. We are no longer user, computers, shoppers We are people again -Read, Write, Web Jan 2009
Have you joined the bandwagon yet! What do your customers want? Is engaging with them in social media in your industry/sector an issue? Are you having a hard time selling organization on the need to integrate social media?
Social Media is now being viewed as the promising marketing channel but for many the picture is still unclear. Are we stuck in an old ecosystem which is defined by old media world that is stopping brands to embrace this new social revolution!
WATConsult presents its 3 rd social media workshop for Brands which will debunk various social media myths by providing a holistic approach to participants on understanding & indulging into different methods on brand communication & positioning in the online arena. The focus will be on creating a brand’s online identity and streamlining the message to stay relevant by making sure that it is rich enough to be extended across new media platforms
WATConsult team has a cumulative experience of over 2 decades in digital media out of which more than 15 years in dedicated to social media. We are pioneers of social media marketing in India who have built deep insights into consumer and client psyche. This experiences helps us bring actual practical examples in our courses and workshops which benefit one and all.
Developing a successful social media marketing strategy for your brand
How to leverage a social media community to share and promote your content, convert social media visitors into leads and customers
1:30 – 2:15pm LUNCH 2:15 – 3:30pm
How BIG brands are using social media?
Social Media Marketing Channels & Tools
Social Networking sites, Blogs, Media sharing sites, Video sharing & Podcasts, Image sharing and Social Bookmarking
3:15 – 4pm
Measuring ROI on Social Media for your business or brand
Measuring & tracking the success of your brand’s social media campaigns through various metrics
4 – 4:20 pm TEA / COFFEE & NETWORKING 4:20 – 5 pm Demystifying Social Media Myths – learn the right approach to social media 5 – 5:45 pm Strategies, Tips & Pointers for social media marketing campaigns for brands 5:45 – 6:15 pm Feedback & Networking
Speaker Profile Mr. Rajiv Dingra has been a digital media analyst and social media consultant for several large brands in India right from Nokia, HSBC to international names like Warner bros, United Nations and several others etc since the last 4 years. WATBlog ’s chief blogger & the CEO of a leading social media consultancy firm WATConsult , Rajiv is a well known prolific Blogger & a young dynamic entrepreneur who started WATMedia Pvt Ltd four years ago and has excelled in carving a niche for himself in the Digital Media Industry. His expertise in social media will help accustom our participants with the ongoing trends in Social Media, famous case studies of brands and building its online identity, strategies & execution on these platforms, deep insights about the functionality of social media etc .He is on the jury of The Bees Awards (San Francisco).
Why Every Business should care about Social Media?
How to Develop and Execute a Successful Social Media Marketing Strategy?
Why, what and how to leverage your brand using social media channels ? ( Facebook, LinkedIn, Twitter etc)
Networking and meeting similar entities
Case studies & Info graphics to help learning & understanding Social Media easy!
Participation Certificate will be given by IAMAI
For complete details about the workshop, simply go to www.socialmediaworkshop.in You can also register via COST – Rs 4000 per person (inclusive of Taxes; Lunch & snacks) 10% early bird discount Group discounts available on 2 or more registrations. Register on