SOCIAL MEDIA WORKSHOP FOR BRANDS Delhi - 9 th Oct 2010 Mumbai - 30th Oct 2010
<ul><li>Social Media is a rational extension to what we’ve known as Traditional Media. It isn’t just about chatting and sharing pictures, it’s not even about how to use tools but social media is about how to create an effective incorporated marketing approach as a platform – which appropriate tool should be used in a given situation. </li></ul>Why Social Media? Social Media is bringing back humanity to all digital life. We are no longer user, computers, shoppers We are people again -Read, Write, Web Jan 2009
Have you joined the bandwagon yet! What do your customers want? Is engaging with them in social media in your industry/sector an issue? Are you having a hard time selling organization on the need to integrate social media?
Social Media Workshop for Brands <ul><li>Social Media is now being viewed as the promising marketing channel but for many the picture is still unclear. Are we stuck in an old ecosystem which is defined by old media world that is stopping brands to embrace this new social revolution! </li></ul><ul><li>WATConsult presents its 3 rd social media workshop for Brands which will debunk various social media myths by providing a holistic approach to participants on understanding & indulging into different methods on brand communication & positioning in the online arena. The focus will be on creating a brand’s online identity and streamlining the message to stay relevant by making sure that it is rich enough to be extended across new media platforms </li></ul>
Why are brands hesitant to try social media? <ul><li>Some common myths! </li></ul><ul><li>Social Media is just another marketing channel! </li></ul><ul><li>You can’t build ‘quality’ relationships online </li></ul><ul><li>It can be done ‘in-house’ </li></ul><ul><li>No guaranteed results – social media can’t be measured! </li></ul><ul><li>Social media is only for broadcasting messages </li></ul><ul><li>Its for small businesses </li></ul><ul><li>Its for kids! </li></ul>A February 2010 survey by Chadwick Martin Bailey showed that 33% of Facebook users have become fans of brands.
Why WATConsult? <ul><li>WATConsult team has a cumulative experience of over 2 decades in digital media out of which more than 15 years in dedicated to social media. We are pioneers of social media marketing in India who have built deep insights into consumer and client psyche. This experiences helps us bring actual practical examples in our courses and workshops which benefit one and all. </li></ul>
How will our workshop benefit you? <ul><li>Learn how social media impacts your brand </li></ul><ul><li>Discover ways to create a unique online identity for the brand </li></ul><ul><li>Learn how to “fairly” simmer competitor ’s prospects </li></ul><ul><li>Learn how to manage a reliable following of prospects & customers who will rave about your brand </li></ul><ul><li>Learn how to measure social media’s exposure, influence & engagement </li></ul><ul><li>Gain knowledge on developing & executing a Successful Social Media Marketing Strategy </li></ul><ul><li>Avail a list of Social Media tools that can assist you to monitor & track your brand’s presence </li></ul>
Workshop Overview <ul><li>Social media continues to grow internationally in terms of acceptance, usage, interest and impact in a massive way. </li></ul><ul><li>For remaining competitive in this “Digital Age,” organizations are required to change the way they connect with their potential customers and for doing so Social Media is the unsurpassed way. </li></ul>If you are looking at leveraging your brand through Social Media – then you won’t imagine missing this astounding opportunity by WATConsult Social Media Workshop for Brands
Agenda Time Details 11am – 12pm <ul><li>Introductions & Expectations </li></ul><ul><li>Tapping into social Media </li></ul><ul><li>Traditional Media vs New Media convergence </li></ul>12 – 1:30pm <ul><li>Foundations of Social Media Marketing </li></ul><ul><li>Why should your brand be present on social media? </li></ul><ul><li>Developing a successful social media marketing strategy for your brand </li></ul><ul><li>How to leverage a social media community to share and promote your content, convert social media visitors into leads and customers </li></ul>1:30 – 2:15pm LUNCH 2:15 – 3:30pm <ul><li>How BIG brands are using social media? </li></ul><ul><li>Social Media Marketing Channels & Tools </li></ul><ul><li>Social Networking sites, Blogs, Media sharing sites, Video sharing & Podcasts, Image sharing and Social Bookmarking </li></ul>3:15 – 4pm <ul><li>Measuring ROI on Social Media for your business or brand </li></ul><ul><li>Measuring & tracking the success of your brand’s social media campaigns through various metrics </li></ul>4 – 4:20 pm TEA / COFFEE & NETWORKING 4:20 – 5 pm Demystifying Social Media Myths – learn the right approach to social media 5 – 5:45 pm Strategies, Tips & Pointers for social media marketing campaigns for brands 5:45 – 6:15 pm Feedback & Networking
Who Should Attend? <ul><li>Brand Managers </li></ul><ul><li>Marketers and Advertisers </li></ul><ul><li>Communication and PR professionals </li></ul><ul><li>CXOs & Client servicing Executives </li></ul><ul><li>Creative Heads </li></ul><ul><li>Media planners & Product Managers </li></ul><ul><li>Social media evangelists </li></ul>
Speaker Profile Mr. Rajiv Dingra has been a digital media analyst and social media consultant for several large brands in India right from Nokia, HSBC to international names like Warner bros, United Nations and several others etc since the last 4 years. WATBlog ’s chief blogger & the CEO of a leading social media consultancy firm WATConsult , Rajiv is a well known prolific Blogger & a young dynamic entrepreneur who started WATMedia Pvt Ltd four years ago and has excelled in carving a niche for himself in the Digital Media Industry. His expertise in social media will help accustom our participants with the ongoing trends in Social Media, famous case studies of brands and building its online identity, strategies & execution on these platforms, deep insights about the functionality of social media etc .He is on the jury of The Bees Awards (San Francisco).
Our Key Takeaways <ul><li>Why Every Business should care about Social Media? </li></ul><ul><li>How to Develop and Execute a Successful Social Media Marketing Strategy? </li></ul><ul><li>Why, what and how to leverage your brand using social media channels ? ( Facebook, LinkedIn, Twitter etc) </li></ul><ul><li>Networking and meeting similar entities </li></ul><ul><li>Rich Content </li></ul><ul><li>Expert Talk </li></ul><ul><li>Case studies & Info graphics to help learning & understanding Social Media easy! </li></ul>Participation Certificate will be given by IAMAI
For complete details about the workshop, simply go to www.socialmediaworkshop.in You can also register via COST – Rs 4000 per person (inclusive of Taxes; Lunch & snacks) 10% early bird discount Group discounts available on 2 or more registrations. Register on