Social Media by Salony Creations
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Social Media by Salony Creations

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Presentation of Social Media Marketing with Salony Creations for BNI

Presentation of Social Media Marketing with Salony Creations for BNI

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  • How many of you wish to double your sales every year?What is the secret ?
  • How many of you wish to double your sales every year?What is the secret ?
  • How many of you here have a blackberry…What made you choose blackberry vs a Iphone or a nokia?Why do u use In your friend circle how many have each brand. What – influcne by our social circle. – cars – restuarants – bags – sunglases – unconcious influence – attracted by influence. PersilTideArial
  • Ask Question – What do you think social media is ? Audience Perception. Based on answers,…
  • What should be strategy before we begin social media marketing using the social tools? Is the campaign goal – to increase walkins- to retain customers- spread word of mouth-increase retail sales? Is All achievable…But how? What are the different social tools? and finally how will you measure success of your campaign?
  • What should be strategy before we begin social media marketing using the social tools? Is the campaign goal – to increase walkins- to retain customers- spread word of mouth-increase retail sales? Is All achievable…But how? What are the different social tools? and finally how will you measure success of your campaign?
  • Now that we have understood the different channels, the question is which channel(s) is best for my target audience. Let me ask you naima..which channels do you think will be beneficial for you?Mr. Peter? Where do you think all men are hanging out? Facebook…twitter?orgoogling?by far my experience in this industry and marketing spas as a niche for more than 3 years, I feel, A blog is a compulsory feature which every business must have combines with Facebook and video..However, I have seen fantastic results from google ads campaigns for med spas..on keywords like botox and fillers or for spas which provide slimming services, weightloss and cellulite related keywords…NEXT SLIDE PLS
  • Now that we have understood the different channels, the question is which channel(s) is best for my target audience. Let me ask you naima..which channels do you think will be beneficial for you?Mr. Peter? Where do you think all men are hanging out? Facebook…twitter?orgoogling?by far my experience in this industry and marketing spas as a niche for more than 3 years, I feel, A blog is a compulsory feature which every business must have combines with Facebook and video..However, I have seen fantastic results from google ads campaigns for med spas..on keywords like botox and fillers or for spas which provide slimming services, weightloss and cellulite related keywords…NEXT SLIDE PLS
  • Now that we have understood the different channels, the question is which channel(s) is best for my target audience. Let me ask you naima..which channels do you think will be beneficial for you?Mr. Peter? Where do you think all men are hanging out? Facebook…twitter?orgoogling?by far my experience in this industry and marketing spas as a niche for more than 3 years, I feel, A blog is a compulsory feature which every business must have combines with Facebook and video..However, I have seen fantastic results from google ads campaigns for med spas..on keywords like botox and fillers or for spas which provide slimming services, weightloss and cellulite related keywords…NEXT SLIDE PLS
  • Now that we have understood the different channels, the question is which channel(s) is best for my target audience. Let me ask you naima..which channels do you think will be beneficial for you?Mr. Peter? Where do you think all men are hanging out? Facebook…twitter?orgoogling?by far my experience in this industry and marketing spas as a niche for more than 3 years, I feel, A blog is a compulsory feature which every business must have combines with Facebook and video..However, I have seen fantastic results from google ads campaigns for med spas..on keywords like botox and fillers or for spas which provide slimming services, weightloss and cellulite related keywords…NEXT SLIDE PLS
  • Now that we have understood the different channels, the question is which channel(s) is best for my target audience. Let me ask you naima..which channels do you think will be beneficial for you?Mr. Peter? Where do you think all men are hanging out? Facebook…twitter?orgoogling?by far my experience in this industry and marketing spas as a niche for more than 3 years, I feel, A blog is a compulsory feature which every business must have combines with Facebook and video..However, I have seen fantastic results from google ads campaigns for med spas..on keywords like botox and fillers or for spas which provide slimming services, weightloss and cellulite related keywords…NEXT SLIDE PLS
  • Now that we have understood the different channels, the question is which channel(s) is best for my target audience. Let me ask you naima..which channels do you think will be beneficial for you?Mr. Peter? Where do you think all men are hanging out? Facebook…twitter?orgoogling?by far my experience in this industry and marketing spas as a niche for more than 3 years, I feel, A blog is a compulsory feature which every business must have combines with Facebook and video..However, I have seen fantastic results from google ads campaigns for med spas..on keywords like botox and fillers or for spas which provide slimming services, weightloss and cellulite related keywords…NEXT SLIDE PLS
  • for Luxury hotel spas, I would say offcourseFacebook, twitter and Pinterests are the best..For salons I would say blog and Facebook is good enough..to invest in for the moment. Again it is important to note here, that all these channels, are at the end of the day driving traffic to your website.so First things first …you must have a website for your spa. which has a blog, and service menu with appropriate images so they r easily sharable on Pinterest and a site which is search engine friendly. The website should have appropriate call to actions, to get the leads - that is email address and name…also appropriate elements on the home page, that is the Location and numbers of the spa..current offer of the month. and so on. There one more thing I would like to share with you here, and that is - the difference between google ads and Facebook and other social media marketing is the click through google is called potential lead….which means i have a need which is why i am searching on google..which means i am ready to buy now..so conversions of google leads are much faster…vsFacebook and other social channels, the customers comes is much ealier in the buying cycle..which means they need to poked on regular basis to create a desire and then convert them..which is when they come in our sales funnel, and by sending regular email shots we convert them into an actual customer. Now which ever campaign we design …we need to measure the success,..! offcourse the return on investment is something that we all wantg on every dirham we spend on marketing…and there are various levels where you can
  • Now that we have understood the different channels, the question is which channel(s) is best for my target audience. Let me ask you naima..which channels do you think will be beneficial for you?Mr. Peter? Where do you think all men are hanging out? Facebook…twitter?orgoogling?by far my experience in this industry and marketing spas as a niche for more than 3 years, I feel, A blog is a compulsory feature which every business must have combines with Facebook and video..However, I have seen fantastic results from google ads campaigns for med spas..on keywords like botox and fillers or for spas which provide slimming services, weightloss and cellulite related keywords…NEXT SLIDE PLS
  • Now that we have understood the different channels, the question is which channel(s) is best for my target audience. Let me ask you naima..which channels do you think will be beneficial for you?Mr. Peter? Where do you think all men are hanging out? Facebook…twitter?orgoogling?by far my experience in this industry and marketing spas as a niche for more than 3 years, I feel, A blog is a compulsory feature which every business must have combines with Facebook and video..However, I have seen fantastic results from google ads campaigns for med spas..on keywords like botox and fillers or for spas which provide slimming services, weightloss and cellulite related keywords…NEXT SLIDE PLS
  • What should be strategy before we begin social media marketing using the social tools? Is the campaign goal – to increase walkins- to retain customers- spread word of mouth-increase retail sales? Is All achievable…But how? What are the different social tools? and finally how will you measure success of your campaign?
  • How many of you wish to double your sales every year?What is the secret ?

Social Media by Salony Creations Social Media by Salony Creations Presentation Transcript

  • INCREASEPROFITSUSINGSocialMedia
  • Traditional Word Of Mouth
  • Traditional Media-communication model was Monologue..
  • So..What isSocia Medial
  • “Social Media Enables Others to Advocate for Your Business Through Compelling Content”Image credit: Ian Sane
  • Channels
  • Which Channel is right for mybusiness?
  • Target Audience
  • All Business’s want to:
  • Selected Corporate Clients:
  • Selected Spa Clients:
  • Search Engine Marketing withThe Process..1. Understand Business Goals2. Sales Process3. Website structure, navigation and Content4. Keyword Analysis5. Competition Analysis6. Adwords Campaign Structuring7. Monitoring and Reporting
  • Search Engine Marketing with Paid Ads Organic Search Results
  • Search Engine Marketing with Capture Form
  • Search Engine Marketing with Since last 19 months!! 1600+ Qualified Leads every month 1.80 dhs per lead 2,105 dhs spent p.m. Spa gets WEEKLY 10+ qualified calls 30+ Email Signups
  • Referrals I seek forSearch Engine MarketingOwners or Marketing Managers of1. Clinics and Hospitals2. Cosmetic Products Manufacturing or Distribution Companies3. Real Estate Companies
  • Social Media Marketing withThe Process..1. Understand Business Goals2. Buying Process3. Goal of the Campaign4. Content Strategy5. Engagement Strategy6. Conversions7. Monitoring and Reporting
  • Social Media Marketing withCompany Page Personal Profile News Feed View
  • Social Media Marketing with 6187 fans in 38 Days 5000+ talking about 200+ People participated in the contest Winning entry has 1000+ shares! 200+ Vouchers distributed 2500+ fans increased in 4 days
  • YOUR FAVOURITE WORD! R.O.I
  • Referrals I seek forSocial Media MarketingOwners or Marketing Managers of 1. Restaurants 2. Clinics and Hospitals 3. FMCG Brands
  • Thank you.INCREASEPROFITSUSINGSocialMedia