Seo social-media-presentation-salony-creations
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Seo social-media-presentation-salony-creations Presentation Transcript

  • 1. Introduction  •  Born  in  a  business  family  •  15  years  experience  •  Established  in  2004  •  Evolved  from  Graphic  Design  to   Search  MarkeCng  to  Social  Media  •  Worked  with  more  than  200   industries  
  • 2. Companies we have recently worked with:  
  • 3. Core Competencies  1.  Search Engine Optimization and Marketing with PPC Campaigns2.  Social Media Marketing – Primarily Facebook3.  Email Marketing4.  Web Development  
  • 4. •  Keyword  Analysis  •  Determine  your  website’s  target   audience   •  Adwords  Campaign  Setup  •  IdenCfy  the  keywords  being  used   •  Landing  page  opCmizaCon   to  find  compeCtors’  websites  in   •  Conversions   your  market  •  OpCmize  your  site  so  it  will  show   Fact:  In  the  Mena  Region  60%  of  the  popula7on  uses  Google  to   up  in  the  top  of  the  list.   Search!  
  • 5. Keyword Analysis Example   Noble  Insurance   Keywords  Searched:   Property  Insurance   Marine  Insurance   Engineering  Insurance   Liability  Insurance   Motor  Insurance   AviaCon  Insurance   Miscellaneous  Insurance   Property  Insurance   Individual  Life  Insurance   Individual  Medical  Insurance   Employee  Benefits  Scheme   Risk  Management   Insurance  Consultancy   Approximately 300,000 searches for services of Noble Insurance!
  • 6. Keyword Analysis Example   Total  Freight  InternaConal   Keywords  Searched:   logisCcs  company  dubai   freight  forwarding   air  cargo   excess  baggage   Approximately 200,000 searches looking for services of Total Freight
  • 7. Adwords Campaign Setup   Average Campaign has about 800 keywords And approximately 100 ads setup
  • 8. Adwords Campaignin Action  
  • 9. Landing Page Navigation MenuOptimization   Optimization To encourage maximum conversions Incentivised Lead Generation Form Seo Relevance Headings Social Proof
  • 10. Results   2091 Clicks in 5 months Avg monthly Spend in 5 Months: 1358 AED Increase in business revenue 15% per month Testimonial We  are  star7ng  to  see  some  growth  with  what  we  have  done   to  date  (new  e-­‐bookings  or  e-­‐sourced  bookings  are  on  the   increase  -­‐  currently  15%  of  total  vs.  75%  for  repeat  bookings   from  all  sources).     Peter  Obee  –  Owner  Cool  Aroma  Spa,  20/12/2012  
  • 11. Social Media   IS NOT A SALES PLATFORM IT’S A MARKETING PLATFORM TO:
  • 12. IT’S ABOUT BEING TOP OF MIND RECALL AT THE POINT OF PURCHASE!
  • 13. Why should any one use Social Media?  Because, Also because,People Love to Talk People Love to Listen tooPeople Love to Share People Love to Share furtherPeople Love to Advice People Love to Get Advice
  • 14. Social Media Statistics   2,998,900     People  who  live  in  the  United  Arab  Emirates   age  25  and  older   2,062,900     Who  are  male!   Precise     Targe?ng!  
  • 15. Our Process  1.  Understand the Business2.  Understand Buying Process3.  Identify the Goal of going Social •  Create Email List •  Drive Traffic to the website or •  Just Brand Awareness4.  Create a Content Strategy •  Because it is the content that people share!5.  Create Engagement Strategy •  Contests & Sweepstakes6.  Measure Conversions – Google is your best tool
  • 16. Case Study : LIH GROUP  
  • 17. Case Study : LIH GROUP   We  also  make     Custom  tabs  in  Facebook   Pages  and  Engagement   Apps  like  Contests  and   Sweepstakes  
  • 18. Case Study : LIH GROUP   Relevant   Content   Pos?ng   Posts   Promo?ng   Proper?es!  
  • 19. Case Study : LIH GROUP   MEASUREMENT  
  • 20. Dec  2012   Jan  2013   Feb  2013   Email Marketing Samples  
  • 21. Email Marketing  1.  We execute list building campaigns •  By driving Google traffic to landing pages •  Popup forms on websites •  Using facebook Like Gates •  Using social media engagement activities2.  We create subject lines that ensure that emails land in Inbox3.  We use awesome designs and strong copy to encourage action – That is a Click to go to website landing Page
  • 22. Website Design & Development   At the end of the day, purpose of all marketing be it Google, Social Media or Email is to drive traffic to the WEBSITE As buying decisions are made on the website. We Create Stunning Websites That Sell!
  • 23. Our Services in a nutshell!  
  • 24. Linkedin  :  hWp://www.linkedin.com/namitaramani   Website:  hWp://www.salonycreaCons.com  Thank you.   Spa  MarkeCng  Portal:   hWp://www.spagenie.ae   Facebook:  hWp://www.facebook.com/Namita-­‐Ramani   TwiWer:  @Namita_Ramani