Communicate with your Customers using Social Media.
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Communicate with your Customers using Social Media.

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I recently gave a presentation at the Spa Conference at Beauty world Dubai on -...

I recently gave a presentation at the Spa Conference at Beauty world Dubai on -
Social Media: How to best utilize it and communicate with your customers?

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  • Introduction- Story- How did you start 12 years back? How did you choose spa marketing as a niche? What did you find out abt target market behavior in the research? What are you going to talk about(/share from your best practices) in these 25 minutes? Would you like to know who your audience is before you begin your presentation?
  • What should be strategy before we begin social media marketing using the social tools? Is the campaign goal – to increase walkins- to retain customers- spread word of mouth-increase retail sales? Is All achievable…But how? What are the different social tools? and finally how will you measure success of your campaign?
  • FACEBOOK is the best tool for SPA MARKETINGWhy is facebook the best marketing tool for Spa? Is it becoz the customers are there? What is the facebook penetration of UAE and its ranking in the world? How does it get the WOM Effect? How much time are they spending? How does it help in Google rankings?
  • What are the characteristics of your Audience? (age/gender/social status/income social groups, religion, location education, lifestyle, social class) what will these help in identifying? Who they r? What they do? Their habits? What circumstances will make them utilize your services?
  • For example? What the spa? What do they specialize in? how did you identify their target market? What type of campaign u created for them? (integrated) and how has the response been so far? How many fans since inception? (314)
  • What are the benefits of welcome tabs? Introduction, instant action by asking for LIKE – highlight any events you have – request for email – build a list and convert to walk-in customer
  • Discussions -$-facebook. What happens when fans engage? How can you keep your fans active by open ended questions.? How did you use this question option with Dermalogica on your SpaGenie page.? How can these questions help in making your audience know more about the spa?Fun-informative-helpful
  • Discussions -$-facebook. What happens when fans engage? How can you keep your fans active by open ended questions.? How did you use this question option with Dermalogica on your SpaGenie page.? How can these questions help in making your audience know more about the spa?Fun-informative-helpful
  • Vidoes- HOT- New Prespective. How can corporate spa video create desire and work as viral? How can on the spot testimonials help? What happens when people hear others experiences? How will it help in viral?
  • What are facebooks policy for paid ads? How is wildfire easy? – Setup & link – takes entries –collect database – give various sharing and promoting tools to make it viral and close the content by randomly picking the winner!- How did you execute slim spa video? And whats the success?
  • What is @tag? Is it important to like the page to tag? Leveraging the power of influence. – Story of Dubai mall with The nail spa?FB-96000 Twitter – 12000 followers. How should they leverage on the dubai mall power? Listen- identify-action
  • Events- WOM How is walk of beauty getting people on event? - How are events useful for coffee morning/new product introduction? How can they leverage on the current fans to spread the news of the event? And how you can stay in touch with updates?
  • Cost effective and targeted advertising.- peer pressure – variables - requires trial and error
  • One on one relation – instant response – through in some daily specials – list of questions and post answers
  • What kind of call to actions?

Transcript

  • 1. Social
    Media
    How to UTILIZE and COMMUNICATE with your CUSTOMERS?
    by Namita Ramani
    Spa Marketing Specialist and owner and founder ofSpaGenie.ae & Salony Creations
    Email: namita@spagenie.ae
    Mobile: 0097 1505388406
    Facebook: spagenie.ae/facebook
    Twitter: @spagenie
  • 2. ?
    Social
    So..What is
    Media
  • 3. Traditional Media-
    communication model was Monologue..
  • 4. Social Media is
    Conversation…
    Supported by Online Tools
  • 5. Like these
  • 6. Social Media STRATEGY
    Campaign Goal
    Social Tools
    Success Metrics
  • 7. FACEBOOK is the best tool
    for SPA MARKETING
    On a global level, the UAE is the top Arab country in terms of Facebook penetrationas percentage of the population. It is also among the top 10 in the WORLD, with a Facebook penetration of 45%
    Source: Arab Social Media Report by Dubai School of Government’s Governance and Innovation program.
    Quick tip: Download Arab social Media Report here.
  • 8. Know Your AUDIENCE
    & their NEEDS
    Know the demographics of your target audience
    Gather insight
  • 9.
  • 10. Grow BIGGER Ears
    LISTEN to
    Know
    WHAT to SAY
    Quick tip: Sites like http://www.twellow.com/ and http://research.ly/ will help you in listening conversations across all social channels
  • 11. You are NOW Ready to
    ENGAGE
    WITH
    YOUR
    AUDIENCE
  • 12. Create a WELCOME Tab
    Profile Picture
    (logo, current month offer, corporate identity)
  • 13. Ask Questions!
    Use Open Ended Questions or Use Facebook Questions
  • 14. Or just Ask
  • 15. Use VIDEOS
    Spa Corporate Video
    For Testimonials
  • 16. Run a Contest
    Video contests!
  • 17. Utilize influencers
    By using the @Tag
  • 18. Create Buzz using Facebook events
  • 19. Facebook Ads
  • 20. Measure your Campaign
    some Facebook metrics you can track:
    • Number of new Facebook fans
    • 21. Number of wall updates/posts
    • 22. Number of likes and comments
    • 23. Number of customer interactions
    • 24. Amount of money spent on advertising
    • 25. Advertising cost per fan
  • Twitter for Spas
  • Integrate Social Media with other marketing mix.
    Embed Widgets on Your Website
    Add to your Email Signature Block
    Use Print Media
    Invite Your Email and Ezine Subscribers
  • 33. Invest in your Website.
    All the conversions will happen in your website.
    Create a simple, user-friendly website.
    Have call to actions on each page.
    Monitor the traffic that comes to the website due to direct engagement on Facebook with your customers.
  • 34. Thank you.
    You can Contact me on
    Namita Ramani
    Email: namita@spagenie.ae
    Mobile: 00971 50 538 8406
    Facebook: http://www.spagenie.ae/facebook
    Twitter: @spagenie