User Experience for Good

User Experience for Good 2009.11.20 _np

Changing world 2

Web as a platform I'm talking about the emergence of what I've started to call Web 2.0, the internet as platform... it's about the way that web sites like eBay, Amazon, and Google are becoming platforms with rich add-on developer communities. Tim O'Reilly Sep. 21, 2004 http://www.oreillynet.com/pub/wlg/5630 3

Web as a platform 제가 말씀드리고 싶은 것은 Web 2.0이라 I'm talking about the emergence of 고 불리는 것의 발생이지요. 이것을 인테 what I've started to call Web 2.0, the internet as platform...것 입니다. eBay나 넷을 플랫폼으로 보는 it's about the Amazon이나 Google같은 사이트들이 이 way that web sites like eBay, Amazon, 들 위에 기반을 두는 활발하게 서비스를 and Google are becoming platforms 기획하는 개발자 공동체에게 플랫폼이 되 with rich add-on developer 는 것을 의미합니다. communities. Tim O'Reilly Sep. 21, 2004 Tim O'Reilly Sep. 21, 2004 http://www.oreillynet.com/pub/wlg/5630 http://www.oreillynet.com/pub/wlg/5630 3

Web 2.0 Keywords Cyworld Social tagging Blogs Social networking YouTube Crowd-sourcing Flickr User-Created Twitter Content Facebook Free storage Wikipedia Sharing ... ... 4

User organization of knowledge “We are building an ever-growing pile of smart leaves that we can organize as we need to at any one moment. Some ways of organizing it - of finding meaning in it - will be grassroots; some will be official. Some will apply to small groups; some will engender large groups; some will subvert established groups. Some will be funny; some will be tragic. But it will be the users who decide what the leaves mean.” 혁명적으로지식을체계화하라 - David Weinberger 5

User organization of knowledge “We are 테넷을통하여지식의잎사귀들을지속 “우리는인 building an ever-growing pile of smart leaves적되고we can organize우 적으로증가하고축 that 있고이를아무때나 as we need to at any one moment. 리가원하는체계대로정리할수있는능력을만들 Some ways of 식에정리체계와의of finding 어냈습니다.이지 organizing it - 미를부여하 meaning in it 다양해질 grassroots; 는방법도더욱더- will be것입니다.때로는대중 some will be official. Some will apply to 이주도하기도,때로는정부주도하에이루어질것 small 작은집단이정리하는 engender 입니다.groups; some will경우,거대집단이 large 경우도있 some will subvert 정리할groups;을것입니다.종종이는기존질서 established groups. Some will be 를위헙하기도할것입니다.웃기게정리,슬프게 funny; some will be tragic. But it will be 정리될수도있습니다.하지만부인할수없는것은 이제는사용자들이decide잎사귀에게의미를부 the users who 각지식 what the leaves mean.” 여할수있는주도권을쥐고있다는사실입니다.” 혁명적으로지식을체계화하라 DavidWeinberger --David Weinberger 5

Web2.0 as transformation Source of Authority Governments Institutions Individuals Organizations 6

Social media according to Kevin Kelly / Clay Shirky Collectivism 사회공익적집합체 Social value Collaboration 공동작업 Cooperation 협력 Sharing 공유 끌리고쏠리고들끓다 Level of complexity / organization 7

Social media according to Kevin Kelly / Clay Shirky Sharing Cooperation Collaboration Collectivism Willingness to share Individuals working Community for free high Empowering passionate together quality products few for benefits of many • Delicious • Flickr sets • Sourceforge • Wikipedia • Flickr • Creative commons • Open source • Linux • Youtube • Tagging • GNU • Facebook • Crowdsourcing • Blogs • Collective intelligence 공유 협력 공동작업 사회공익적집단체 8

Communication Strategy 9

Communication Strategy Face to Face Direct Indirect Books Internet Newspaper, magazines Radio, TV 10

Uncertain future For profit Not for profit •이윤창출목적 •영향력확장/사회공익성창출 •사용자는Customer 목적 •브랜드신뢰하는집단형성 •사용자는Partner •일대일커뮤니캐이션선호 •공익적공동목적을갖는집단 •Web2.0/SocialMedia의 형성 가치불분명 •다방향사회적커뮤니캐이션 선호 •Web2.0/SocialMedia의가치 확실 11

어느때보다지금이사회공익을위해 봉사하고있는조직들이사용할수있는 툴들이많이제공되고있다. 12

4 Stories of empowerment 13

CARMA.org CARMA는세계각국에위치 하는50,000개의발전소와 4,000의전력공급업체의탄 소배출량을기록합니다. 14

Information as empowerment 15

User participation 16

User participation 17

DonorsChoose.org 공립학교학급에필요한물품과 활동비용에관해서알리고아무나 쉽게지원금을기증할수있다면? 18

Simple & powerful idea DonorsChoose 사용자에게 피드백제공 DonorsChoose 학급의지원요청 확인및인증 19

Impact 20

AskYourLawmaker.org CNC의기자들은유저의질의에 대한답변을얻어내기위해국회 와선거유세현장에서위원들을 직접인터뷰를하고사이트에서 공유합니다. 21

Crowd-sourced participation 22

Trends & dissemination 23

Changemakers.com Changemakers는사회의이슈의고민 을위한오픈소스온라인커뮤니티를 세계최초로형성하고이를통해시급 한이슈를도출,아이디어경쟁으로최 선의해결책을모색,커뮤너티의노력 을통한개선,실행단계로옮기는것을 미션으로삼고있다. 24

Open-sourced competitions 25

Open-sourced competitions 26

Mosaic of solutions 27

Leverage social media 28

Personal favorites Change.org Worldchanging.org Springwise / Social causes http://www.change.org/ http://www.worldchanging.com/ http://springwise.com/non-profit_social_cause/ All for good Ashoka Tech Kiva.org http://www.allforgood.org http://tech.ashoka.org http://www.kiva.org 29

1. Users are your partners 2. Know you audience 3. Go where they hang out 4. Build community 5. Empower them with tools 30

1. 사용자는동역자이다. 1. Users are your partners 2. 사용자를이해한다. 2. Know you audience 3. 사용자들이모이는곳에간다. 3. Go where they hang out 4. 온라인공동체를양육한다. 4. Build community 5. 사용자들에게유용한온라인툴을제 5. Empower them with tools 공한다. 30

In the past we did little things for love and big things required money. Now we can do big things for love. - Clay Shirky 31

과거에는우리는작은일들을사랑으로 In the past we did little things for 실천하고큰일을할려면돈이많이들었 love and big things required 습니다.이젠사we can큰일도할수있 money. Now 랑으로 do big things 는시love. 왔습니다. for 대가 - Clay Shirky 31

감사합니다. 박남호 | @namho | namho.park@gmail.com 32

User Experience for Good

by Nam-ho Park on Mar 07, 2010

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User Experience for Good Presentation Transcript