Social Media Marketing


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Social Media Marketing is rapidly growing. This presentation talks about basic items, success stories and its impact.

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Social Media Marketing

  1. 1. Social Media Marketing<br />By: Nitesh Ambuj<br />
  2. 2. Theory<br />Statistics<br />Experience<br />Big Brands<br />Success Stories<br />Q&A<br />Agenda<br />
  3. 3. A Media which is Social<br />Social Media <br />
  4. 4. From a Taxi Driver in Banaras to a BusinessStrategistat Ford. <br />Who?<br />
  5. 5. RealPeople. RealData.<br />Key Factor <br />
  6. 6. Facebook – 2,71,40,000 141 <br />Orkut - 1,77,57,000 1<br />Bharatstudent - 40,25,000 1<br />LinkedIn - 38,49,000 117<br />Ibibo - 36,46,000 84<br />Twitter - 27,38,000 74<br />Social Media Stats in India<br />PlatformTotal (Unique Visitors) %Change<br />Source: comScore<br />
  7. 7. Opinion Leader<br />
  8. 8. Create Quality Content<br />Connect to Interesting People<br />CaptureContextual Information <br /> Stay Connected<br />Basic Steps <br />
  9. 9. Social Networking<br />Viral Marketing<br />Creating Buzz<br />Group Communication<br />Have Fun<br />Facebook<br />
  10. 10. Create a Trend<br />Target Marketing<br />One-to-One Communication<br />Meaningful Conversations <br />Twitter<br />
  11. 11. Professional Networking<br />Business Networking<br />Meaningful Activity <br />Hire People<br />LinkedIn<br />
  12. 12. Experts Opinion<br />Connect with Most Influential People<br />Knowledge Center<br />Quora<br />
  13. 13. Quality Content<br />Periodic Interval<br />Create Your Own Niche<br />Blogging<br />
  14. 14. Interact with People<br />Get Involved<br />Be Active <br />Be Prompt <br />Forums & Communities<br />
  15. 15. Which Social Media Tool?<br />
  16. 16. Had Success With<br />
  17. 17. The Ford Story<br />
  18. 18. Ford on Twitter<br />
  19. 19. Strategy: To humanize the company by connecting consumers with ford employees and with each other when possible, providing value in the process.<br />Why Social Media - Ford?<br />
  20. 20. Impact of Social Media - Ford<br />
  21. 21. Impact of Social Media - Ford<br />
  22. 22. NASSCOM EMERGEOUT Kolkata<br />Source: ContextMine<br />
  23. 23. NASSCOM EMERGEOUT Kolkata<br />Source: ContextMine<br />
  24. 24. Why did Amazon pull the plug on WikiLeaks and will it bite them?<br /> The way I understand it, some senator called Amazon and told them to ban Wikileaks from using their service, which they did. This sounds an awful lot like "telephone rule" in Soviet Union. Amazon should only ban services that violate their ToS, and it is unclear if Wikileaks violated them. How is Amazon now suddenly directly accountable to a senator?<br /> Amazon should know a thing or two about free speech, given it sells books which probably have more embarrassing material than wikileaks cables. Will this (applying censorship in their hosting services because someone doesn't like what's hosted) become an issue to them? What's their response?<br />Amazon on Quora<br />
  25. 25. Those interested in more detail on our WikiLeaks decision can read more about it here - Werner Vogels, CTO @<br /> The material was pulled because it violates their terms of services: WikiLeaks does not hold copyright in the materials, distributing the data may be illegal, and could reasonably be considered dangerous.<br />Amazon on Quora<br />
  26. 26. TED India leveraged Social Media (especially Twitter) to fill 800 seats. Their event cost was more than Rs 1,00,000.<br />Ching’sSecret a range of Chinese Soups, Sauces, Sauce mixes, Hakka and Instant Noodles that they promote through Facebook. It has 502,310+ Fans.<br />Success Stories<br />
  27. 27. Tata Docomohas fan following of 1,300,000+people on their Facebookfan page.<br />Cocoberry Frozen Yoghurt Ice-cream parlors Facebookfan page has more than 108000+fans. They provide their fans the latest of happenings in the parlor.<br />Success Stories<br />
  28. 28. Taxi Driver DeveshMishra in Banaras does great amount of business (including lots of foreigners as his customers) by leveraging his video on YouTube.<br />TirupatiBalajifan page on Facebookhas 21,000+ fans<br />SCJP – Success, Certified has 6,400+ fans on Facebook<br />Success Stories<br />
  29. 29. Egypt Story on Twitter, Facebook<br />Mumbai Terror Attack on Twitter<br />ShashiTharoor on Twitter<br />Many More…<br />Other Pointers<br />
  30. 30. Social Media ON Social Media<br />Source: ContextMine<br />
  31. 31.<br /><br />@nambuj<br />@TweetGyan<br />Contact Me<br />
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