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    Brm report Brm report Document Transcript

    • BUSINESS Comparative Analysis of SmartPhone andRESEARCH Non-SmartPhoneMETHODS users MAY 2012 SUBMITTED BY:-SUBMITTED TO:- Group No. 11 Dr. Jhumur Sengupta Diwakar Gandhi- 08503864 Saurabh Malik- 08503866 Naman Gupta- 08503867 Priya Sardana- 08503869 Kapil Agarwal- 08503870
    • TABLE OF CONTENTS1. Executive summary2. Introduction3. Objective4. Research Methodology5. Questionnaire and Responses6. Sample plan and size7. Data analysis and hypothesis8. SWOT analysis9. Observation10. Conclusion11. References
    • EXECUTIVE SUMMARY A smartphone is a mobile electronic device which runs an advancedoperating system that is open to installing new applications, is always connected to theinternet, and which provides very diverse functionality to the consumer. Unit sales of smart phones have been growing faster than the overallmarket for cell phones. This report finds that this trend will continue, based uponincreased user demand. This demand is primarily driven by greater competition formobile applications that add capabilities. New and prospective smartphone buyers aredrawn to new mobile applications, even though the median number of applicationsdownloaded for all platforms, including the Apple iPhone, is relatively modest—below five applications per user for each platform. After a period of slower growth caused by uncertain economic conditions,the smartphone market will grow over 20% annually over the next five years. Thegreatest upside would come in the way of a mandate by the Chinese governmentdirecting manufacturers to use a Linux platform, such as Google’s Android, for allsmartphones. The greatest threat to continued smartphone growth would be from acrisis, where smartphone security—or the lack thereof—is to blame. According to ourresearch, cellphone users are not very concerned with security, and many do not eventake basic steps to protect the data on their phones.
    • INTRODUCTIONCell phones generally get a bad reputation when it comes to education, seen as adistraction to the learning environment. Students text message, play games, or surf theweb when they are supposed to be learning or studying. But with the development ofphones that have the capacity to run programs designed as study tools and studentresources, cell phones can actually help students learn, rather than distract from thelearning environment.The spread of Smartphone is the key. Smartphones, such as the iPhone/iTouch,Droid, Nexus One, and Blackberry have many computer-like features, many withtouch-screens and other very interactive features. Smartphones have downloadable“apps” that are provided by either the cellphone provider, or by other companies thathave developed versions of their product especially for smartphones, such asMicrosoft and Amazon.A Smartphone is a cellular phone with better, faster and enhanced operating abilitiesand performance which earlier was restricted to Personal Digital Assistant (PDAs) andportable computers only.Smartphones are best known for their fast processing speed, high speed internetconnectivity and the availability of numerous utility features. It is these features whichset it apart from the other feature phones available today in the market.Globally, Smartphone Market grew 61% in 2011. The smartphone segment showed animpressive growth of 68% in India.
    • OBJECTIVES  The aim of this research process is to compare smart phone and non smart phone users. The various objectives of this problem are as follows:  Analyze the preference for smart phones for different age groups and across genders.  Analyze the impact of level of education on usage of smart phones.  Analyze the satisfaction among the smart phone and non smart phone users.  Analyze the reasons why users are preferring smart phones.
    • RESEARCH METHODOLOGYData Collection:The data, which is collected for the purpose of study, is divided into 2 bases:Primary Source: The primary data comprises information survey of “Comparative analysis of smartphones and non smartphones users”. The data has been collected directly from respondent with the help of structured questionnaires.Secondary Source: The secondary data was collected from internet and references from Library.The research method used is descriptive research for our problem statement.Sample Size and Design:  A sample of 74 people was taken on the basis of convenience. They were contacted on the basis of random sampling.Research Period:  Research work is only carried for 2 or 3 weeks.Research Instrument:  This work is carried out through self-administered questionnaires. The questions included were open ended, dichotomous and offered multiple choices.
    • Questionnaire and ResponsesQ1. What is your gender? 1. Male 2. FemaleQ2. What is your age? 1. 18-21 2. 22-25 3. 26-30 4. 31-40 5. 41- 50Q3. What is the highest level of education you have completed? 1. High School 2. Some College 3. 2-year college degree 4. 4-year college degree 5. Master’s degreeQ4. Do you use or own a smartphone as your primary mobile phone? 1. Yes 2. No
    • Q5. What brand of smartphone do you use? (select your primary mobile phone if you havemore than one) 1. iPhone 2. RIM / Blackberry 3. Android OS 4. Windows OS 5. PalmQ6. EXCLUDING VOICE CALLS, how often do you use your smart phone in thesesituations?(Different situations are provided and you are required to one of the four optionswhich are OFTEN, SOMETIMES, SELDOM, NEVER)
    • Q7. Multitasking: EXCLUDING VOICE CALLS, how often do you use your smart phonewhile simultaneously doing these activities?Q8. How often are you consuming different types of information on your smartphone?
    • SAMPLESSample Size : 74Sample Frame : New DelhiSample Unit : Delhi & NCRConstraints : Time & No of respondentsSurvey : QuestionnaireDATA ANALYSIS AND HYPOTHESISSWOT ANALYSISStrengthsAndroid: 1) Many different options for handsets. 2) A more open platform allows more business specific apps. 3) Extensive customization of user interface that best suits the user.iPhone: 1) Simple and easy to use interface. 2) Very little security issues to be concerned with. 3) With only one handset the end user experience will be the same for all users.WeaknessAndroid: 1) More prone to security risks and malicious apps. 2) Because of different handsets and user interfaces, the user experience will be inconsistentiPhone: 1) No choice of handsets. 2) A controlled and closed platform doesn’t allow the easy use of business specific apps
    • Opportunities 1) Communication-being that these devices are fully internet capable, connection to current customers and clients is seamless. 2) Can reach a new range of customers.Threats 1) Bad implementation of a particular smart phone platform. 2) Smart phones have a learning curve and may not be user friendly to potential customers.
    • OBSERVATIONSFollowing observations could be made after surveying 74 people about the usage ofsmartphones  46% of the males and 54% of the females use smartphones.  People falling in the age group of 18-21 use smartphones the moist with a percentage of 59% followed by people in the age group of 22-25 with 28%.  Graduates are frequent users of smartphones with 58% falling in B.Tech. Category and 24% belonging to B.B.A.  Maximum users of smartphones used Android OS with 40% followed by RIM/Blackberry (26%), closely matched with iPhone users with 22%.  People working in corporate sector often use smartphones in the break time, lunch, boring meetings, etc. and sometimes use it while gymming or exercising (These are all cases excluding voice calls).  Other than that people tend to use smartphones mostly when waiting in line at the grocery store, picking up kids,etc (These are all cases excluding voice calls).  Students mostly tend to use it for school or work related tasks, listening to music, e-mailing, chatting, gaming and texting (These are all cases excluding voice calls).The graph shows percentage usage of The figure shows the percentage penetration ofsmartphones for various activities smartphones in different countries
    • CONCLUSIONThe smartphone market is rapidly changing, with constant product introductions,quickly evolving technology and designs, short product life cycles, aggressive pricing,rapid imitation of product and technological advancements, a highly price sensitiveconsumers. The smartphone market consists of all firms throughout the world thatmanufacture and sell smartphones to consumers. No one firm in the market hassufficient market share to control prices, resulting is strong rivalry and competitivepricing. The barriers to entry are high due to the existence of patents, high fixed costsand economies of scale, regulation, and brand loyalty. The individual marketparticipants engage in attempts at product differentiation, some being more successfulthan others.Inter market effects are also significant in the smartphone market. Multiple othermarkets have an effect on the smartphone market: from the suppliers, to the industrialdesigners, to the distributors, to the retailers, to the network service providers.Because of its rapid change, the smartphone market is likely to be significantlydifferent in as short a time as 1-5 years.REFERENCES 1) http://www.ideals.illinois.edu/bitstream/handle/2142/18484/Cromar,%20Scott%20- %20U.S.%20Smartphone%20Market%20Report.pdf 2) https://sites.google.com/site/itec1301smartphoneswotanalysis/home/weaknesses 3) http://my.opera.com/fukefan/blog/2012/04/06/survey-report-smartphone-users- obsessive-fiddlers