Kevin Nalty

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Kevin Nalty commented on Viral is Dead: Keynote at Digital Day Toronto Thanks, feller. Note to self: add sound and get updated headshot thingy 1 month ago
Kevin Nalty commented on Social Media And Pharma July 09 Richard- this is really nice. Our next challenge is to show specific tactics that can meet med/legal objections. I’m seeing a high appetite for social media via brands, but a lot of pessimism about what can fly (understandably). To me it’s simple: use social media unbranded to efficiently reach patients, but unless your brand is exclusive in a market the real value comes when the target takes the next step: visits branded site. 4 months ago