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History In 1994, Japanese company Denso Wave Incorporated (a subsidiary of Toyota) developed the first QR code Denso Wave needed an easily scannable code that could store more data than traditional bar codes
Capacity Traditional bar codes can store up to 20 characters QR codes can store 7,089 numeric and 4,295 alphanumeric characters The 2D (two-dimensional) design of QR codes allows it to hold more data than bar codes
QR Codes are 2D (two-dimensional) image by Denso Wave Incorporated
Where do you find QR codes? ? image by technologyqw.com
Magazines image by basketball-news-update.com image by acegroupnyc.com
Television image by 2d-code.co.uk image by yasni.com
Internet image by projectgutenberg.org image by 2d-code.co.uk
Products image by 2dbarcodestrategy.com image by picplz.com/brittanycooper
On the Street image by acegroupnyc.com image by 2d-code.co.uk
Art image by 2d-code.co.uk image by thinkerbelle.me
Libraries image by Flickr user Robin M. Ashford image by blog.ovrdrv.com
What’s in a QR code? ?
“…the QR code has become the shortest distance between curiosity and information retrieval.” - Hamilton Chan (2011)
QR codes can contain…
Scanning QR codes can be read by dedicated QR code scanners, tablet computers (like the iPad), or smartphones
Scanning Smartphones and tablet computers must have a camera with auto-focus and a scanning application (app)
QR Code Actions QR codes cause smartphones or tablet computers to perform a variety of actions including:
open a webpage
send an email
send a text message
add contact information to the phone
upload an event to the phone’s calendar
Top QR Code Apps
Anyone with a computer and internet connection can create a QR code – for free!
QR Code Generators
jumpscan.com (mobile business cards)
When creating a QR code, make sure the landing page is mobile ready and the content is valuable.
Mobile vs Non-Mobile Ready Non-Mobile Ready Mobile Ready
References Denso Wave Incorporated. (2010). About QR Code. Retrieved from http://www.denso-wave.com/qrcode/aboutqr-e.html Chan, Hamilton. (2011, March 8). Why QR codes will go mainstream. Retrieved from http://mashable.com/2011/03/08/mainstream-qr-codes/ Mobile-Barcodes. (n.d.). About QR-Codes. Retrieved from http://www.mobile-barcodes.com/about-qr-codes/ Roger,. (2009, September 14). The three rules of QR codes. Retrieved from http://2d-code.co.uk/three-rules-of-qr-codes