QR Codes
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QR Codes

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    QR Codes QR Codes Presentation Transcript

    • QR Codes
      By: Nichole Ackerman
      03/24/2011
    • QR = Quick Response
    • History
      In 1994, Japanese company Denso Wave Incorporated (a subsidiary of Toyota) developed the first QR code
      Denso Wave needed an easily scannable code that could store more data than traditional bar codes
    • Capacity
      Traditional bar codes can store up to 20 characters
      QR codes can store 7,089 numeric and 4,295 alphanumeric characters
      The 2D (two-dimensional) design of QR codes allows it to hold more data than bar codes
    • QR Codes are 2D (two-dimensional)
      image by Denso Wave Incorporated
    • Where do you find QR codes?
      ?
      image by technologyqw.com
    • Magazines
      image by basketball-news-update.com
      image by acegroupnyc.com
    • Television
      image by 2d-code.co.uk
      image by yasni.com
    • Internet
      image by projectgutenberg.org
      image by 2d-code.co.uk
    • Products
      image by 2dbarcodestrategy.com
      image by picplz.com/brittanycooper
    • On the Street
      image by acegroupnyc.com
      image by 2d-code.co.uk
    • Art
      image by 2d-code.co.uk
      image by thinkerbelle.me
    • Libraries
      image by Flickr user Robin M. Ashford
      image by blog.ovrdrv.com
    • What’s in a QR code?
      ?
    • “…the QR code has become the shortest distance between curiosity and information retrieval.”
      - Hamilton Chan (2011)
    • QR codes can contain…
    • Scanning
      QR codes can be read by dedicated QR code scanners, tablet computers (like the iPad), or smartphones
    • Scanning
      Smartphones and tablet computers must have a camera with auto-focus and a scanning application (app)
    • QR Code Actions
      QR codes cause smartphones or tablet computers to perform a variety of actions including:
      • open a webpage
      • send an email
      • send a text message
      • add contact information to the phone
      • upload an event to the phone’s calendar
    • Top QR Code Apps
      • i-nigma
      • Mobiletag
      • NeoReader
      • QuickMark
      • ScanLife
      • UpCode
    • Anyone with a computer and internet connection can create a QR code – for free!
    • QR Code Generators
      • qrstuff.com
      • mobile-barcodes.com
      • qr.kaywa.com
      • jumpscan.com (mobile business cards)
    • When creating a QR code, make sure the landing page is mobile ready and the content is valuable.
    • Mobile vs Non-Mobile Ready
      Non-Mobile Ready
      Mobile Ready
    • References
      Denso Wave Incorporated. (2010). About QR Code. Retrieved from http://www.denso-wave.com/qrcode/aboutqr-e.html
      Chan, Hamilton. (2011, March 8). Why QR codes will go mainstream. Retrieved from http://mashable.com/2011/03/08/mainstream-qr-codes/
      Mobile-Barcodes. (n.d.). About QR-Codes. Retrieved from http://www.mobile-barcodes.com/about-qr-codes/
      Roger,. (2009, September 14). The three rules of QR codes. Retrieved from http://2d-code.co.uk/three-rules-of-qr-codes