Internet marketing

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  • 1. INTERNET MARKETINGNallamuthu.vM.B.A 1st yearReg no:9208126310311
  • 2. MarketingMarketing is a social and managerial processthereby individual and group obtain what theyneed and want to creating and exchanging notonly the product and value by other’s.2
  • 3. E-CommerceThe term e-commerce is known as ‘Electroniccommerce’ used by the media to do businesswith consumers through internet.3
  • 4. Advantages of E-commerce• Increase sales and Decrease Cost• Speed and Accuracy• Increasing selling and purchasing opportunities4
  • 5. Disadvantages of E-commerce• Consumer afraidness• Suitable for particular goods only• Quality and Quantity of goods can’t beestimated to its real value5
  • 6. TeleshoppingIt means shopping done through television ,Computers with internet.6
  • 7. Internet MarketingA product or services marketed by throughInternet is called as Internet Marketing.7
  • 8. Types of Internet Marketing• Display advertising• Search engine marketing (SEM)• Search engine optimization (SEO)• Social media marketing• Email marketing• Referral marketing• Affiliate marketing• Content marketing• Inbound marketing• Video marketing8
  • 9. Advantages• No intermediaries• Reducing channels• Global customersDisadvantages• Customer Identity• Target Market• More Assurance9
  • 10. ConclusionAn Internet Marketing is only suitable forIntangible goods…..10