Assignment 10 Module1

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Assignment 10 Module1

  1. 1. Instructor Seiki Nakamura ( M08W0043  中村 誠希) Module 1 How to promote the works of artists ~ Fine Art ~
  2. 2. <ul><li>In this lesson you will learn: </li></ul><ul><li>Introduction </li></ul><ul><li>Point of promotion </li></ul><ul><li>Place you promote </li></ul><ul><li>Case study </li></ul><ul><li>Experience the art fair </li></ul><ul><li>Summary </li></ul><ul><li>Assignment </li></ul><ul><li>References </li></ul>Objectives
  3. 3. <ul><li>After you finish learning this module, you can join the management section of our company. </li></ul><ul><li>Furthermore, you can be the person who is in charge of promoting the artists of Fine Art in the management section of our company. </li></ul>Introduction Hi ! I am the Instructor Seiki Nakamura. Let’s enjoy learning how to promote the artists in this module.
  4. 4. Point of promotion ■ Two focal points when you promote■ In this section, you need to know the two basic points of art promotion. These two points are vital when you talk to the customers who are interested in the work of the artists.
  5. 5. The historical background of the work of the artists When you promote the artists, you need to describe the historical background of the work of the artists. The value of art pieces is based on the art history of the world and linked to the sociological prospects. For example, the work of Jean-Michel Basquiat is linked to the graffiti art of N.Y in 1980. The work of Andy Warhol is said to be based on the influence of high-consumption society after the WW2. More information is bellow. http://en.wikipedia.org/wiki/Basquiat http://en.wikipedia.org/wiki/Andy_Warhol
  6. 6. What kind of revolution did the artist make? When you promote the artists, you need to describe what kind of revolution did the artists make. The value of art pieces is based on the conception that is showed by the work of the artists. For example, the work of Pablo Picasso express the idea of cubism that is created in 20 century. The work of Andy Warhol is said to be based on the conception called Pop Art in 1960. More information is bellow. http://en.wikipedia.org/wiki/Cubism http://en.wikipedia.org/wiki/Pop_art
  7. 7. Place you promote ■ Decide kinds of booth you chose■ In this section, you need to know the kinds of booth you chose when you promote the artists at the art festival. You will learn three kinds of booth in this section.
  8. 8. The kinds of booth you need to choose when you promote Booth without wall and light Booth with wall Booth with wall and lights
  9. 9. Booth without wall and light Pictures cited : http://www.geisai.net/feature/gm2/winner7.html This is the most standard type in the all kind of booth. This is the most simple space that you can display and promote the work of the artists.
  10. 10. Booth with wall Pictures cited : http://www.geisai.net/feature/gm2/winner2_2.html This is the booth with wall. You can show the art pieces orderly.
  11. 11. Booth with wall and lights Pictures cited : http://www.geisai.net/feature/g11/winner.php This is the booth with wall and arm-lights. You can show the art pieces orderly with wall. The arm-lights improve the appearance of the work of the artists.
  12. 12. Case Study ■ Promotion of Takashi Murakami■ In this section, you need to know the example of the way how we should promote the artists. In this example, you will see the instance that Takashi Murakami, the artist of Fine Art in Japan, is promoted.
  13. 13. <ul><li>① The brief introduction of Takashi Murakami </li></ul><ul><li>② The way how the work of Takashi Murakami is displayed </li></ul><ul><li>③ The historical background of the work of Takashi Murakami </li></ul><ul><li>④ What kind of revolution did Takashi Murakami make? </li></ul>The Promotion of the work of Takashi Murakami This promotion consists of four focal points: After this promotion, you will convinced to purchase his art pieces !!
  14. 14. Pictures cited : TAKASHI MURAKAMI 『 ©MURAKAMI 』 ①   The brief introduction of           Takashi Murakami Murakami is one of the most influential and acclaimed artists to have emerged from Asia in the late twentieth century, creating a wide-ranging body of work that consciously bridges fine art, design, animation, fashion, and popular culture. American popular culture in the form of animation, comics, and fashion are among the influences on his work, which includes painting, sculpture, installation, and animation, as well as a wide range of collectibles, multiples, and commercial products. Sentences cited at http://www.brooklynmuseum.org/exhibitions/murakami/
  15. 15. Pictures cited : http://eaobjets.files.wordpress.com/2008/05/kaikai-kiki-3.jpg http://www.supertouchart.com/wp-content/uploads/2008/06/juxshow12.jpg ②   The way how the work of Takashi Murakami is displayed Works is highlighted by arm-lights. Works are highlighted by lights and displayed in the whole room.
  16. 16. “ Japonisme is nothing more nor less than a revolution in the way of seeing of the European peoples” -The Japanese Experience-inevitable- Margrit Brehm Pictures cited : http://ja.wikipedia.org/wiki/%E7%94%BB%E5%83%8F:Toshusai_Sharaku-_Otani_Oniji,_1794.jpg http://kusudaman.web.infoseek.co.jp/sub78.html http://www.sptimes.com/2004/02/01/images/medium/FLO_0_ta1art1_178234_0201.jpg http://www.oi-bijutsukan.com/item-0607019.html ③ The historical background of     the work of Takashi Murakami The art of Takashi Murakami is thought to be in the future of Japonisme.
  17. 17. Takashi Murakami: Super Flat Sentences cited : Hiroki Azuma 『 Superflat Japanese Postmodernity 』 MOCA gallery 2001 < Based on two point perspective > “ we can only see the author’s sole gaze” Old European painting < Denial of the two point perspective > “ we are stared back at by an anonymous database” The art of Takashi Murakami showed the new outlook on the world after the most-modernity. ④   What kind of revolution did       Takashi Murakami make?
  18. 18. Experience the art fair ■ Visual and Auditory■ In this section, you need to know the example of the way how the artists are promoted in the art fair. There are links of three videos at the YouTube. You will see many things that you learned in this module. After you see the videos, you will have assignment.
  19. 19. <ul><li>● Show of Lucian Freud at MoMA </li></ul><ul><li>http://jp.youtube.com/watch?v=aOk7WPKV1sE </li></ul>● Art Basel Miami Beach 2007 http://jp.youtube.com/watch?v=21qjPTyXKv0&feature=related ● Art Basel Miami 2006 http://jp.youtube.com/watch?v=yyGjVlt-WbQ&feature=related After you watch the three videos at the YouTube, post the message and give your opinion at http://dreamworld-17896.ning.com/forum . Three videos of YouTube
  20. 20. <ul><li>In this module, you learned the way how you should promote the works of the artists. </li></ul><ul><li>Firstly, you learned two focal point of art promotion; the historical background of the art pieces and the revolutionary conception showed by the art works. </li></ul><ul><li>Secondly, you learned the kind of booth you choose at the art fair; </li></ul><ul><li>booth without wall and light, booth with wall, and booth with wall and arm-lights. </li></ul><ul><li>Thirdly, you learned the case study; the instance that Takashi Murakami was promoted. </li></ul><ul><li>Finally, you learned how the art pieces are promoted in the three world art fair . </li></ul>Summary
  21. 21. <ul><li>Promote   the art pieces upper that is draw by Leonardo da Vinci. </li></ul><ul><li>Decide technical matter of promotion, such as place and lightning. </li></ul><ul><li>Describe the historical background of the works when you promote. </li></ul><ul><li>Describe the reason why the work of Leonardo da Vinci is revolutionary in the history of Fine Arts. </li></ul>Assignment Pictures cited : http://www.jrea.co.jp/leonard/index.html
  22. 22. References① <ul><li>TAKASHI, M.(2008). ©MURAKAMI: </li></ul><ul><li>Los Angeles: The Museum of Contemporary Art, and Takashi Murakami/Kaikai Kiki Co., Ltd </li></ul><ul><li>Hatje, C. ( 2002). The Japanese Experience-inevitable: Blickle: Margrit Brehm. </li></ul><ul><li>Hiroki, A. (2001). Superflat Japanese Postmodernity: Los Angeles : MOCA gallery </li></ul>
  23. 23. References② <ul><li>Basquiat (Oct.15,2008,02:09). In Wikipedia: The Free Encyclopedia . </li></ul><ul><li>Retrieved from http://en.wikipedia.org/wiki/Basquiat </li></ul><ul><li>Andy Warhol (Oct.13,2008,04:59). In Wikipedia: The Free Encyclopedia . </li></ul><ul><li>Retrieved from http://en.wikipedia.org/wiki/Andy_Warhol </li></ul><ul><li>Cubism (Oct.22,2008,10:30). In Wikipedia: The Free Encyclopedia . </li></ul><ul><li>Retrieved from http://en.wikipedia.org/wiki/Cubism </li></ul><ul><li>Pop art (Oct.20,2008,13:31). In Wikipedia: The Free Encyclopedia . </li></ul><ul><li>Retrieved from http://en.wikipedia.org/wiki/Pop_art </li></ul><ul><li>Kaikaikiki, C.(2008). Geisai museum 2 event report : Retrieved 2008, from Kaikai Kiki Co., Ltd. Web site: http://www.geisai.net/feature/gm2/winner7.html </li></ul><ul><li>Arthur, A.(2008). Leonardo da Vinci drawings : Retrieved August, 9, 2008, from Japanese Judgment. Web site: http://www.jrea.co.jp/leonard/index.html </li></ul>

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