I prepared this presentation for a case interview for a premier consulting firm. Case study background: A government is looking at reducing the digital divide among its urban and rural masses. Among the key actions in meeting this objective is to create demand for broadband services in the rural areas. However there are some inherent challenges in achieving this goal namely apprehension from service providers, return of investment and lack of awareness and need. Goal: Please formulate a strategic proposal on the key initiatives the government can develop to specifically address the gap in ICT adoption in the rural areas.