Demand & consumption of tuna in japan
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Demand & consumption of tuna in japan

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Demand & consumption of tuna in japan Demand & consumption of tuna in japan Presentation Transcript

  • by Muhamad Najwan bin Taib BSc. (Hons.) Marine Technology UiTM
  • Introduction
    • Life without tuna is meaningless
    • Atlantic Bluefin Tuna has the highest quality
    • Sashimi & sushi are common
  • Most demanded tuna
    • SBT
    • NBT
    • Skipjack
    • Bigeye
    • YBT
  • Market situation
    • In Tokyo a 276 kg bluefin tuna was sold at $ 55,700 dollars.
    • 25% of world tuna consumptions are sushi lovers
    • SS < DD – even with latest R&D
    • Exclusive Restaurant
  • Demand
    • WWF warned illegal fishing to meet Japan demand
    • The increase demand of sushi - price
    • Japanese BT worth $350 million
    • Economic situation affect the demand of high grade tuna
  • Fresh Tuna (‘000 tonnes) Type 2007 2008 Yellowfin 9.2 8 Bigeye 7.2 7.5 Bluefin 2.6 1.9 SBT 0.2 0.5 Albacore 0.1 0.1 Skipjack 0 0
  • Frozen tuna (‘000 tonnes) Type 2007 2008 Yellowfin 31.4 27 Bigeye 41.7 45 Bluefin 11.2 16.9 SBT 0.1 0 Albacore 4.7 1.9 Skipjack 1.3 3.9
  • Good demand during Obon festival
    • 13-15 August have induced consumption of sashimi tuna
    • 10-13 August – auction (small & medium sized)
    • Some supermarket have reduced big size tuna – consumer response
  • Suspension of tuna fishing
    • High fuel price – tuna fishing not profitable
    • Hoping for increased price for sharply reduced supply
  • International action
    • Blamed for overfishing – extinction of BT
    • Insatiable appetite of raw fish
    • Solution - quota
  • Public concern
    • Mercury level.
    • - high concentration can cause severe brain damage
    • - Minamata case
    • - 0.03 ppm
    • Reduce consumption
  • Conclusion
    • The demand of tuna is still very high – culture, economy
    • The price will still increasing – production low
    • To avoid shortage – farm, quotas
  • References
    • http://www.wilsdomain.com/blog/random-facts/bluefin-tuna-sells-for-record-55700-in-japan/
    • http:// www.eurofish.dk/indexSub.php?id =3595
    • http://www.japan-guide.com/e/e2044.html
    • http://www.gadling.com/2007/10/24/big-in-japan-tuna-fish-will-soon-be-extinct/
    • http://www.msnbc.msn.com/id/22844936/