Demand & consumption of tuna in japan

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Demand & consumption of tuna in japan

  1. 1. by Muhamad Najwan bin Taib BSc. (Hons.) Marine Technology UiTM
  2. 2. Introduction <ul><li>Life without tuna is meaningless </li></ul><ul><li>Atlantic Bluefin Tuna has the highest quality </li></ul><ul><li>Sashimi & sushi are common </li></ul>
  3. 3. Most demanded tuna <ul><li>SBT </li></ul><ul><li>NBT </li></ul><ul><li>Skipjack </li></ul><ul><li>Bigeye </li></ul><ul><li>YBT </li></ul>
  4. 4. Market situation <ul><li>In Tokyo a 276 kg bluefin tuna was sold at $ 55,700 dollars. </li></ul><ul><li>25% of world tuna consumptions are sushi lovers </li></ul><ul><li>SS < DD – even with latest R&D </li></ul><ul><li>Exclusive Restaurant </li></ul>
  5. 5. Demand <ul><li>WWF warned illegal fishing to meet Japan demand </li></ul><ul><li>The increase demand of sushi - price </li></ul><ul><li>Japanese BT worth $350 million </li></ul><ul><li>Economic situation affect the demand of high grade tuna </li></ul>
  6. 6. Fresh Tuna (‘000 tonnes) Type 2007 2008 Yellowfin 9.2 8 Bigeye 7.2 7.5 Bluefin 2.6 1.9 SBT 0.2 0.5 Albacore 0.1 0.1 Skipjack 0 0
  7. 7. Frozen tuna (‘000 tonnes) Type 2007 2008 Yellowfin 31.4 27 Bigeye 41.7 45 Bluefin 11.2 16.9 SBT 0.1 0 Albacore 4.7 1.9 Skipjack 1.3 3.9
  8. 8. Good demand during Obon festival <ul><li>13-15 August have induced consumption of sashimi tuna </li></ul><ul><li>10-13 August – auction (small & medium sized) </li></ul><ul><li>Some supermarket have reduced big size tuna – consumer response </li></ul>
  9. 9. Suspension of tuna fishing <ul><li>High fuel price – tuna fishing not profitable </li></ul><ul><li>Hoping for increased price for sharply reduced supply </li></ul>
  10. 10. International action <ul><li>Blamed for overfishing – extinction of BT </li></ul><ul><li>Insatiable appetite of raw fish </li></ul><ul><li>Solution - quota </li></ul>
  11. 11. Public concern <ul><li>Mercury level. </li></ul><ul><li>- high concentration can cause severe brain damage </li></ul><ul><li>- Minamata case </li></ul><ul><li>- 0.03 ppm </li></ul><ul><li>Reduce consumption </li></ul>
  12. 12. Conclusion <ul><li>The demand of tuna is still very high – culture, economy </li></ul><ul><li>The price will still increasing – production low </li></ul><ul><li>To avoid shortage – farm, quotas </li></ul>
  13. 13. References <ul><li>http://www.wilsdomain.com/blog/random-facts/bluefin-tuna-sells-for-record-55700-in-japan/ </li></ul><ul><li>http:// www.eurofish.dk/indexSub.php?id =3595 </li></ul><ul><li>http://www.japan-guide.com/e/e2044.html </li></ul><ul><li>http://www.gadling.com/2007/10/24/big-in-japan-tuna-fish-will-soon-be-extinct/ </li></ul><ul><li>http://www.msnbc.msn.com/id/22844936/ </li></ul>

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